- The "Range Rover Night" themed event was held at the Beijing Guardian Art Center, interpreting the pinnacle of Jaguar Land Rover's "New Modern Luxury".
- The all-new Range Rover Sport SV Edition One Limited Edition is officially launched, limited to 15 units in Chinese mainland, with an official suggested retail price of 2,438,000 yuan
- Range Rover Realm, the world's leading Range Rover brand experience platform, has officially landed in China, presenting an unprecedented luxury lifestyle for the exceptional Range Rover life
- The Range Rover SV Bespoke business is now available at Range Rover Realm, with the first Range Rover SV Bespoke centre set to open in Beijing in the second half of this year
(Beijing, April 12, 2024) – The spirit of a king, the cultural implications, the beauty of art, and the ultimate in luxury. Held at the Beijing Guardian Art Centre, the Range Rover Night event celebrates Jaguar Land Rover's "New Modern Luxury" at a modern cultural and artistic landmark adjacent to the Forbidden City. The launch of the all-new Range Rover Sport SV Edition One Limited Edition takes sporty performance and luxury to new heights, offering a unique travel experience for our valued customers. The global Range Rover brand experience platform "Range Rover Realm" has officially launched in China, presenting an unprecedented luxury lifestyle to present the outstanding Range Rover life, and Academy Award-winning art director Tim Yip is the special guest artist of "Range Rover Realm", which blends Eastern classical poetry with Western modern art to show the spiritual realm of "the unity of man and vehicle". The Range Rover SV Bespoke business will be launched today at Range Rover Realm, with the first Range Rover SV Bespoke centre set to open in Beijing in the second half of this year, offering the ultimate in luxury bespoke services.
The new Range Rover Sport SV Edition One Limited Edition is now available
"For more than half a century, Range Rover has written a legendary epic of leaders. The all-new Range Rover combines stunning modern aesthetics with elegance, taking luxury, craftsmanship and performance to new heights. If the Range Rover brand is the crown of luxury SUVs, then the SV is the jewel in the crown – exclusive and revered. Mr. Wu Chen, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Agency, said, "The Range Rover brand will create a unique new modern luxury lifestyle with a unique luxury realm. ”
Wu Chen, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
The performance flagship, the all-new Range Rover Sport SV Edition One Limited Edition, is officially launched
As the performance flagship of "new modern luxury", the new Range Rover Sport SV Edition One Limited Edition proudly debuts, combining performance-focused dynamic design, dynamic performance comparable to supercars and an unprecedented full-sensory intelligent cockpit to meet the most discerning customers' all-round pursuit of appearance, brand power, high performance and scarcity, limited to 15 units in Chinese mainland, with an official suggested retail price of 2,438,000 yuan.
The new Range Rover Sport SV Edition One Limited Edition look
Extreme dynamics for the most powerful Range Rover Sport ever. The all-new Range Rover Sport SV Edition One Limited Edition is powered by a new 635hp twin-turbo V8 engine with mild hybrid technology, which can reach a top speed of 290 km/h and accelerate from zero to 100 km/h in 3.8 seconds in the newly optimised SV dynamic mode! exhaust sound and 6D intelligent dynamic chassis to provide an unprecedented dynamic driving experience.
The ultimate intelligent chassis can run on the track, and can also go up and down the mountain. It is the first car to be equipped with the world's first 6D intelligent dynamic chassis. The system is one of the most complex suspension systems, combining hydraulically connected dampers, height-adjustable air springs and pitch control systems for the first time. This revolutionary semi-active system eliminates the need for traditional anti-roll bars, effectively reduces pitch and roll, and maintains a balanced body stance during hard acceleration, braking and cornering, while the new electronic power steering rack has the fastest steering ratio ever in a Range Rover model, significantly improving agility and handling. Coupled with Land Rover's world-renowned ATRS all-terrain technology, it combines the dynamic on-road performance of a supercar with the powerful passing capabilities of an all-terrain SUV.
Extremely lightweight, creating a combination of a top-of-the-line supercar and an all-terrain SUV. SV's exclusive carbon fibre material is used throughout the body for the hood, Range Rover badge, front bumper blades, grille edges and side vents, as well as interior panels and seats, resulting in an expensive and sporty visual feel and a weight reduction of 76 kilograms. Among them, the world's first 23-inch carbon fiber wheels are matched with carbon-ceramic brakes, which reduces the unsprung mass of the vehicle by 70 kg.
The all-new Range Rover Sport SV Edition One Limited Edition interior
The ultimate sensory experience, bringing unprecedented luxury. The all-new Range Rover Sport SV Edition One Limited Edition introduces a cutting-edge technology cockpit for an immersive sensory experience. For the first time, the Soul Seat features industry leader SUBPAC's haptic audio system, which combines AI-optimised software and sensors aligned with the front seat passenger's back to analyse sound sources in real-time to produce high-fidelity audio vibrations, working in tandem with the 29-speaker, 1430W MeridianTM sound system to diffuse the way music is felt from the human ear to the body, creating an amazing and immersive music experience, while relieving tension and anxiety and improving driving perception. Six special audio tracks – Relax, Calm, Balance, Focus, Energize and Awaken – are reserved to meet the different states and needs of users and open up your own spiritual oasis.
Jamal Hameedi, Head of Global Business at SV, said: "It is the fastest, strongest, sportiest and most technologically advanced Range Rover Sport ever. From luxury specs, to sporty performance, to all-terrain capability, it's been enhanced like never before. ”
Su全球业务负责人 Jamil Hamidi
At the pinnacle, join hands with our valued customers to experience the "Range Rover Realm"
The Range Rover brand, which opened up the luxury all-terrain SUV segment since its birth, has been refined for more than 50 years and has been a model for generations, and has long since surpassed the traditional definition of luxury cars to become a symbol of the ultimate lifestyle. Combining exquisite design, craftsmanship and engineering innovation, the family's models continue to strengthen their position as the benchmark of luxury flagship SUVs, while working with valued customers to "appreciate the extraordinary". The brand's flagship model, the all-new Range Rover, is the most compelling Range Rover to date, combining the brand's DNA and performance with breathtaking modernism. In the Chinese market, Range Rover has been the top seller of high-end luxury SUVs of more than 1.5 million yuan for more than ten consecutive months, accounting for more than half of the market segment.
Entering a new era, the Range Rover brand will be a beacon to modern luxury living, creating a one-of-a-kind "neo-modern luxury" lifestyle. Range Rover Realm is a global brand experience platform that uses only "private invitations" to deliver brand stories and unique experiences to valued customers in the world's most important business and tourism destinations, with new brand standards and a range of the purest luxury lifestyles, and release limited edition products.
"It's a global way of life, but it's also connected to local culture. Geraldine Ingham, Head of Global Brand for Range Rover, said, "Range Rover Realm is a place where customers will be deeply connected with an uninimitable new modern luxury lifestyle and exclusive service. ”
揽胜全球品牌负责人Geraldine Ingham
As one of the most important markets for the Range Rover brand in the world, Range Rover Realm will also be presented in China from 12 to 21 April, following Abu Dhabi and St Tropez, with its first stop in Beijing. Located in the heart of commercial art, PuXuan Hotel integrates oriental culture and modernist and simple design concepts, where consumers can enjoy the full range of SV family products up close and experience a unique luxury lifestyle. Tim Yip, the Academy Award-winning Best Art Director and a special guest artist of Range Rover, paid tribute to the Song Dynasty's masterpiece "A Thousand Miles of Rivers and Mountains" with an exclusive art installation, which skillfully combines classic art and modern architecture through modern design language and materials, alluding to Range Rover's philosophy of life of "the environment is born from the heart", and showcasing the profound brand concept and cultural heritage.
Adjacent to the top of the Forbidden City, the "Range Rover Realm" was officially opened
This year, Range Rover Realm will also land in the Greater Bay Area, East China and Southwest China, covering core cities, bringing a brand experience unlike ever before to our valued customers.
Range Rover Realm, Range Rover SV Bespoke will be launched in China
As early as 1957, Land Rover set up a department dedicated to car tuning. After more than 60 years of accumulation and innovation, the SVO Special Vehicle Technology Center has a team of 200 top designers, engineers, and technical experts. In 2014, Land Rover launched SVA, SVR and SVX models and options that represent the ultimate luxury, performance and all-terrain respectively, which are very popular with Chinese users. For 2023, the SV brand has come together to create the most coveted Range Rover SV model, combining handcrafted with powerful performance and all-terrain capability, based on exemplary aesthetic design and exquisite luxury craftsmanship.
Range Rover SV exterior
Building on the existing SV models and bespoke services, the Range Rover SV Bespoke private customization business will be officially launched in Range Rover Land from now on, and the first Range Rover SV Bespoke private customization center will open in Beijing in the second half of this year, giving Chinese customers the opportunity to create a "unique Range Rover for you" with the SV Haute Couture team.
With the launch of the Range Rover SV Bespoke private customization business, the exterior and interior will bring more refined, richer and more personalized options and original customization options to meet the needs of the most discerning customers, so that the possibilities for private customization are endless. At that time, Bespoke will be able to offer more than 230 SV custom paint color options and 391 interior material and color combinations, plus a wide range of configuration options, for a total of more than 1.6 million different customization options.
Range Rover SV interior
For example, semi-aniline leather, which is rarer than Nappa leather, can be used, and the selection of materials is rigorous, the process is complex, and accounts for less than 10% of the total production of the industry. Range Rover SV's signature ceramic handlebar is inspired by Chinese culture, with exquisite craftsmanship and meticulous craftsmanship that seamlessly combine ceramic and metal to create a jade-like texture, while the centre console is made of wenge veneer, one of China's four most famous woods, with mosaic inlay. In addition, the luxurious seats are hand-embroidered, the exclusive emblem is handcrafted using a twin-inlay technique, and the interior and exterior accessories are hand-engraved by a team of 200-year-old jewellers who supply the royal family.
If Range Rover is a great industrial masterpiece, then the Range Rover SV Bespoke is a work of art. From now on, consumers can walk into the "Range Rover Realm" SV Experience Center and be the first to experience the Range Rover SV tailored for you by SV experts, and start your own peak life.
Group photo of guests
From left to right:
Su全球业务负责人 Jamil Hamidi
Richard Agnew, Global Director of Marketing & PR Communications, Jaguar Land Rover
Wu Chen, President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
揽胜全球品牌负责人Geraldine Ingham
Academy Award for Best Art Direction and "Range Rover Land" guest artist Tim Yip
Ma Zhenshan, Executive Vice President of Chery Jaguar Land Rover Automobile Co., Ltd. and Executive Vice President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
Since its inception in 1970, the Range Rover brand has grown from strength to strength over 500 years and has evolved into a unique product range that continues to deliver luxurious and unrivalled all-terrain experiences to customers around the world with performance, design, craftsmanship and forward-thinking technology. In line with Jaguar Land Rover's "Rebranding" strategy, the Range Rover brand will continue to focus on the new needs of customers, uphold the attitude of "winning as a model", reinvent the luxury imagination between heritage and innovation, and continue to create an unprecedented and respectful driving experience for consumers, and accompany them on their ambitious journey.