Early in the morning of March 31st, Alibaba Cloud's 9 cloud products and services have been "lying" in the commodity area of the live broadcast room, 8 of which can be "purchased immediately", and only one will be sold at 7 o'clock that night, which is the time when Luo Yonghao (the founder of the thin red line) personally came off the market. Prior to this, the posters of "Lao Luo's first live broadcast to sell clouds" and "Lock the live broadcast room of Taobao at 19:00 on March 31" have been warmed up for many days.
19:40Luo Yonghao is late,He introduced in detail4Alibaba Cloud products,As of the press release of the Beijing Business Daily reporter,Luo Yonghao's two cloud services are displayed:Sold58、Sold200+。 Unlike hard technologies such as satellites and rockets, "Alibaba Cloud is a normal business cooperation", the relevant person in charge of making a friend told a reporter from Beijing Business Daily. On April 1, 2020, Luo Yonghao made his debut in the Make a Friend live broadcast room, and on April 1, 2024, Making a Friend will enter its fifth year, and the fourth anniversary of making a friend is still the same sentence, "Make more friends".
Image source: Screenshot of Make a Friend Taobao live broadcast room
40 minutes late
After rockets, satellites, and large ships, Luo Yonghao's list of goods has one more thing that his peers do not have-"cloud".
On March 31, a reporter from Beijing Business Daily opened Taobao Live broadcast many times, and the live broadcast room with the cover of "Teacher Luo is here" appeared in a prominent position on the "Discovery" page. In the morning, the reminder of "Make a Friend for the 4th Anniversary at 19:00 Teacher Luo is here Alibaba Cloud Special" appeared in the upper left corner of the live broadcast room.
Many users who came to the live broadcast room were to listen to Lao Luo's storytelling,After all, when Alibaba Cloud officially announced that Lao Luo brought "cloud", he said that Luo Yonghao would share his entrepreneurial past and experience in the live broadcast room. The description of each product in the "Alibaba Cloud Special" in the Make a Friend live broadcast room is emphasized in red, "At 7 o'clock in the evening, Mr. Luo will share a small story of entrepreneurship".
But the users who came to the live broadcast room on time were disappointed. The anchors in the live broadcast room of making a friend at 7 o'clock in the evening are Xiaokai and Wu You, "Due to traffic reasons, Mr. Luo arrived late."
Xiao Kai introduced in advance, "We and Alibaba Cloud will bring you 4 products: 2 cloud server ECS, object storage OSS and Alibaba Cloud Disk Enterprise Edition CDE, with a great discount and a very cost-effective price", and the comment area was swiped by "Mr. Luo", and the number of viewers in the live broadcast room was 4.928 million at that time.
After waiting for Luo Yonghao for more than half an hour, Xiaokai and Wu You introduced a variety of high-priced products, including hair dryers, floor scrubbers, vacuum cleaners, etc. "Come between 7:30 and 8:00 p.m.", "Come soon", "Traffic jam", "Come in 5 minutes", "Come in 3 minutes", "Countdown to 1 minute...... The anchor reports Luo Yonghao's real-time dynamics to users in the live broadcast room from time to time.
19:40,Lao Luo and his partner make a friend Chief anchor Zhu Xiaomu entered,Zhu Xiaomu first introduced the benefits of the live broadcast room,19:46When Luo Yonghao officially began to introduce Alibaba Cloud products,The number of viewers in the live broadcast room rose to 5.81 million。
+1 for "Strange" items
"China's public cloud penetration rate is 28%, some enterprises due to historical inertia and other reasons, buy their own servers and racks, in fact, it is better to use cloud computing, it can be said that cloud computing is a high-quality soil for innovation and entrepreneurship," at this time, Luo Yonghao temporarily revised the draft, "said restraint, I think it is a necessary soil." ”
In half an hour, Luo Yonghao first introduced Alibaba Cloud Cloud ECS economical e-instance, general-purpose computing power u1 instance, and then explained object storage OSS, Alibaba Cloud disk enterprise editionCDE. "At present, the data related to making a friend is stored in Alibaba Cloud's object storage system (OSS)," Lao Luo said. He and Zhu Xiaomu also demonstrated the functions of Alibaba Cloud's large-scale model product Tongyi Qianwen on the spot.
A reporter from Beijing Business Daily found in the "Alibaba Cloud Special" in the live broadcast room of Make a Friend that in addition to the above 4 Alibaba Cloud products, there are also one-stop website construction, the company's website server filing all-inclusive, Alibaba Cloud applet customized development of three-end general Alipay WeChat mall, Alibaba Cloud website filing and compliance training course filing certificate, etc. Taking the website construction one-stop company website server filing package as an example, the "Entrepreneurial Edition Version Specifications" is specially marked.
Ma Chao, a financial technology expert, also noticed the "cloud" incident with Lao Luo, "This time there are two types of cloud products: cloud servers and cloud storage, and the product positioning is more biased towards small and medium-sized enterprises and individual users," he told a reporter from Beijing Business Daily.
At the end of this month, an airworthiness certified and domestically developed "air taxi" EHang EH219-S was sold in the Taobao live broadcast room. In November 2023, Luo Yonghao promoted a nuclear power bank (onshore small modular reactor) called "Linglong No. 1", and in October, the special product "charter boat customized tour" of the domestic large cruise ship Aida Modu was linked in the live broadcast room of Make a Friend......
Real-name registration is required within 2 hours
"Cloud computing, automobiles and other commodities have high requirements for anchors, and the platform is not easy to display, and the promotion of live streaming to cover this kind of goods is relatively slow," Wang Chao, founder of Wenyuan Think Tank, told Beijing Business Daily reporters, "Luo Yonghao is good at recommending large-scale and virtual service products, and it is also a trend for live streaming to continue to expand categories." ”
Referring to the cooperation between Alibaba Cloud and Make a Friend, Zhu Keli, executive director of the China Information Association, speculated to a reporter from Beijing Business Daily, "Luo Yonghao, as a well-known figure in the science and technology circle, can arouse the attention and interest of consumers with technology products." Luo Yonghao has a strong understanding and grasp of technology products, and can explain complex technology concepts and products to consumers in easy-to-understand language. Luo Yonghao's ability to bring goods through live streaming is also valued by Alibaba Cloud."
Starting at 19:45 and ending at 20:16, Luo Yonghao brought half an hour of "cloud", and the number of viewers in the live broadcast room was 6.534 million at the end. Before introducing other products, Zhu Xiaomu reminded: "After buying Alibaba Cloud products, you must log in to the official website of Alibaba Cloud for real-name authentication within 2 hours, otherwise the money will be returned." ”
In this regard, a relevant person from Alibaba Cloud explained to a reporter from Beijing Business Daily that "users buy a redemption code in the live broadcast room, and they need to log in to the official website of Alibaba Cloud to redeem it, and the redemption code is valid for one month."
In April 2020, Luo Yonghao and Make a Friend rushed into the live broadcast of the rivers and lakes, four years have passed, Luo Yonghao gradually faded out, made a friend and became a listed company. In 2023, Make a Friend will have a revenue of 1.07 billion yuan and an adjusted net profit of 180 million yuan, including 990 million yuan of new media service revenue in the live broadcast e-commerce sector, accounting for 92% of the total revenue.
Looking back on the four years of making a friend, Cao Wei of the brand marketing department shared a point of view from Lao Luo, "He feels that only when he leaves and fades out, can he have a greater opportunity to make a friend." From the perspective of frequency, Luo Yonghao only appeared in the live broadcast room of making friends at important nodes, but in terms of shouting, no one can beat the current friend.
Beijing Business Daily reporter Wei Wei