On April 17, the series of activities of "Weaving Love Action" into Guangdong Fashion Week was officially launched, and the "Weaving Love Action" project promotion & dating genius mother intangible cultural heritage fashion show was successfully held at the main venue of 2024 Guangdong Fashion Week - Spring.
The "Weaving Love Action" into Guangdong Fashion Week series of activities are jointly planned by the Textile Light Science and Technology Education Foundation, the China Women's Development Foundation and the Guangdong Garment and Apparel Industry Association, aiming to promote the Guangdong clothing and apparel industry to understand the "Weaving Love Action", pay attention to participating in social welfare undertakings, promote the cooperation between garment enterprises, designers and traditional handicraft embroiderers and intangible cultural heritage inheritors, and promote the long-term and effective development of rural revitalization, intangible cultural heritage inheritance and public welfare.
Bu Xiaoqiang, Executive Chairman of Guangdong Garment and Apparel Industry Association and Chairman of the Presidium of Textile Light Science and Technology Education Foundation, pointed out that the construction of rural revitalization, the development of public welfare undertakings and the inheritance and protection of intangible cultural heritage skills require the gathering of forces from all parties and the blessing of new models. The "Weaving Love Action" into the Guangdong Fashion Week is a model innovation that integrates multiple resources, combined with the platform effect of Guangdong Fashion Week, expanding new channels and new scenes of public welfare activities in the textile and garment industry, grafting "her power" with intangible cultural heritage skills, and joining hands with handicraft women in rural and remote areas to carry out a useful exploration for the "Weaving Love Action" project and the promotion of public welfare influence and in-depth charity of Guangdong clothing brands.
As a hot spot for fashion, Panyu has a profound and well-established fashion industry, bringing together the headquarters of many well-known fashion enterprises, creating excellent conditions for the combination of intangible cultural heritage and fashion, culture and industry. Feng Runsheng, deputy secretary and vice chairman of the CPPCC Panyu District CPPCC, said that the Provincial Garment Association has integrated intangible cultural heritage funds, industrial parks, top ten designers in Guangdong, intangible cultural heritage inheritors, and intangible cultural heritage institutions to participate in Guangdong Fashion Week, and through the platform to display intangible cultural heritage fashion integration and innovative works, it has effectively promoted the "double creation" of clothing intangible cultural heritage, which is worthy of recognition and learning. Panyu hopes to use culture as a link to promote the cross-border integration of "cultural tourism +", drive the cultural, commercial and tourism industry in the Greater Bay Area to burst out with new momentum with innovative models and innovative thinking, join hands with the fashion industry to build a global fashion parlor, and help the construction of a 100-billion-level fast fashion industry cluster.
At the event, Ye Zhimin, chairman of the Textile Light Science and Technology Education Foundation, gave an overall introduction to the "Weaving Love Action" project. "Weaving Love Action" is a brand public welfare project jointly launched by the Textile Light Science and Technology Education Foundation and the China Women's Development Foundation in 2023, mainly focusing on rural revitalization, cultural inheritance, emergency response and other aspects. Advocate textile and garment enterprises to send care to families and women in distress through public welfare activities that inherit traditional culture and fulfill social responsibilities, and realize the cycle of good causes of brand enterprises, industry organizations, public welfare organizations and the public by promoting diversified cooperation between enterprises and inheritors. On the one hand, through the collection and donation of textile and garment materials for direct assistance, on the other hand, through the empowerment of traditional handicraft skills, guide the integration and symbiotic development of brand enterprises, designers and traditional handicrafts in the textile and garment industry, so that traditional handicrafts can be transformed from "fingertip skills" to "fingertip economy", promote employment and entrepreneurship, and help women in distress to achieve sustainable development.
Zhao Guangfeng, deputy director of the project department funded by the China Women's Development Foundation, introduced that relying on the resource advantages and mature public welfare model of the two boutique public welfare projects of the Women's Foundation, "Mother's Parcel" and "Genius Mother", as well as the natural graftable advantages of the textile industry, the Women's Foundation and the Textile Light Science and Technology Education Foundation jointly planned and launched the "Weaving Love Action" This is a cross-border linkage between the textile industry and women's charity. This time, the project was strongly supported by Guangdong Fashion Week and presented during the fashion week, so that more institutions and the public can understand the original intention and mission of the "Weaving Love Action".
In order to promote the Guangdong clothing and apparel industry to support and understand the "Weaving Love Action" and pay attention to participating in social welfare undertakings, the project launched an initiative to support the Guangdong Garment Industry at the event site, which was responded to by many sponsors, entrepreneurs and designer representatives.
Accompanied by the clear and loud Miao songs, the "Weaving Love Action, Dating Genius Mother" intangible cultural heritage fashion show kicked off, and the "genius mother" embroidery girls from Enshi, Hubei, Chishui, Danzhai and Kaili dressed up in costumes and climbed the "Tribute to Dreams" catwalk with the models, showing everyone the intangible cultural heritage clothing works such as Enshi Tujia Xilan Kapu, Chishui Bamboo Art, Kaili Miao Miao Embroidery, Danzhai Miao Batik and other intangible cultural heritage clothing works, showing the passionate collision of ancient handicrafts and modern fashion, and showing the beauty of the integration of intangible cultural heritage traditional handicrafts and modern fashion.
It is understood that during the 2024 Guangdong Fashion Week - Spring, the "Weaving Love Action, Dating Genius Mother" activity will set up a special intangible cultural heritage skills display area, so that the public can watch the intangible cultural heritage at close range and further display traditional handicraft skills, and at the same time, a series of activities will be carried out such as the "Weaving Love Action - Mother's Handicraft Class", the Weaving Love Action × SANI Embroidery Design and Fashion Trend Seminar, and promote the co-construction and development of public welfare projects such as the "Weaving Love Action" in Guangdong.