Ideal L6 was released, and after experiencing the Waterloo of Ideal MEGA, Ideal Auto may be sober, give up the so-called luxury high-end dream, and prepare to deepen the sinking market in a down-to-earth manner.
Don't look at the high price of the ideal car sold to three or four hundred thousand, but the cost performance is the killer feature of the ideal car has always been, you may ask, three or four hundred thousand cars, what else to talk about cost performance? cost performance has always been relative, when friends are making pure electric power, the ideal car has found another way to use the range extender, saving a large piece of power battery cost, placed on the large sofa of the color TV refrigerator, placed on the six-seat large space, in the configuration, In terms of space, it is much higher than that of friends such as NIO, which is the fundamental reason for Li Auto's previous success and taking the lead in making profits.
Cost performance is the foundation of Li Auto's life, and MEGA is a wrong attempt by Li Auto, misjudging the situation, thinking that it has completed the accumulation from 0 to 1, and intends to start an attempt from 1 to 100, but it turns out that the moat of Li Auto is not deep enough.
The ideal L6 was released, and only two configurations were launched, of which the Pro version was priced at 249,800 yuan and the MAX version was priced at 279,800 yuan. If you calculate the upper time discount, 5,000 deposits to 10,000 rights, as well as 10,000 yuan of optional and 5,000 yuan home charging pile gifts, the starting price of L6 will be as low as 229,800 yuan.
If I were to say the price, I could only say that the knife of the ideal car was raised high, but it was gently put down, and it was still not ruthless enough to itself.
The price of the ideal L6, looking at it internally, must feel that it has made a big concession, but it is not enough in today's new energy vehicle market.
The ideal L6 body size is 4925/1960/1735mm, the wheelbase is 2920mm, and the ideal L7 length, width and height are 5050/1995/1750mm, and the wheelbase is 3005mm, which is smaller than L6, but the appearance is very similar, only some details have slight differences, both cars are equipped with a 1.5T range extender + motor power system, there are differences in range, L6 pure electric range is 172 km, and L7 is 225 km. It adopts front double wishbone independent suspension and rear five-link independent suspension, equipped with CDC continuous variable damping damper, and all models are equipped with four-wheel drive as standard, and there is no air suspension in all series. Compared with the L7, the price has been reduced, but the reduction is also real.
The ideal L6 is actually the same as the M7, the length of the two is very close, the ideal L6 body length is 4925 mm, 95 mm shorter than the 5020 mm of the M7, but the wheelbase of the ideal L6 is 100 mm longer than the M7, the former wheelbase is 2920 mm, the latter is 2820 mm.
The starting price of M7 is 249,800 yuan, and the ideal L6 has set exactly the same starting price, not long ago, the price of M7 was reduced by 20,000 yuan, and the ideal L6 has also been reduced by 20,000 yuan in various forms, however, the ideal L6 low-profile model has four-wheel drive, and the power performance is much stronger. It seems that the ideal L6 is a little more cost-effective than the M7, but don't forget, the M7 is a model that was remodeled last year, and the selling point of the M7 is not cost-effective.
The new M7 five-seater accounted for 81%, and the cumulative number was 45,057 vehicles, of which MAX accounted for 57.5%, it can be seen that most of the users bought M7 for its intelligent driving, and the choice of low-profile models is less, from this aspect, the two cars do not constitute a direct competition, and this year's M5 new facelifted model is about to be launched, will definitely stare at the ideal L6 to play, that is the time to test the ideal L6 pricing gold content.
In addition, in the case that the pure electric models of competing products have rolled the price to the extreme, the ideal L6 did not show what I said above, the advantages of the extended-range model in terms of cost, a few days ago, Xpeng G6 new 580 Plus was released, with a time limit of 179,900 yuan, further reducing the threshold of 800V and high-end intelligent driving in the whole area. The starting price of Zhiji LS6 is 229,900 yuan, and the terminal discount is 10,000 yuan.
L6From the sales volume,It will definitely become the ideal hit this year,Monthly sales of more than 10,000 is a certainty,Monthly sales of more than 20,000 is also a high probability,Whether monthly sales can reach 30,000 is hard to say,But I'm afraid,Ideal L6 did not steal the M7 market,Instead, it was their own L7 brothers who fought。
For this year's ideal car, the role of L6 this car is undoubted, it will assume the role of supporting the sales of ideal cars, ideal not long ago also lowered this year's sales target, from the previous 800,000 to 560,000-640,000, as of the end of March, ideal in the first quarter of 2024 to achieve delivery of 80,000 units, a year-on-year increase of 53%. According to the annual target of 560,000 units, Ideal still needs to deliver 480,000 new vehicles in the remaining nine months, that is, an average monthly delivery of more than 53,000 units, in order to complete the annual target as scheduled.
Frankly speaking, judging from the ideal L6 released yesterday, I am not optimistic that Li Auto will accomplish such a goal, Li Auto stabbed itself, but in my opinion, it may not be ruthless enough.