Yesterday, the Huawei Pura 70 series was launched on the official store, including the Pura 70 Ultra, Pura 70 Pro+, Pura 70 Pro and Pura 70 models. The Pura 70 Pro and Pura 70 Ultra went on sale yesterday, while the Pura 70 and Pura 70 Pro+ will be available on April 21.
Market analyst firm TechInsights said that data released by its smartphone market research team showed that the Mate 60 Pro series shipped 6.2 million units in the domestic market in five months (August to December 2023), and this time the Pura 70 series has an earlier release window and eased supply constraints, and is expected to ship more than 10 million units in 2024, making it one of the main competitors of Apple's iPhone 15/16 series.
TechInsights predicts that Huawei's smartphone shipments in China will exceed 50 million units in 2024, and its market share will increase significantly from 12% in 2023 to 19% in 2024, and regain the top spot in the Chinese market. Although the Pura 70 series will most likely not be sold in overseas markets, the domestic market will also help Huawei climb to the world's eighth largest smartphone manufacturer with a 5% market share. TechInsights believes Apple is already feeling the pinch in the first quarter of 2024, with recent market research data showing a double-digit decline in sales in the Chinese market, which will intensify the competition between Apple and Huawei in China, the world's largest smartphone market, with the arrival of the Pura 70 series.
A few days ago, Huawei officially announced that the P series will be upgraded to the Pura series, with a new attitude, and start again. Huawei launched the P-series for the first time in 2012, the P9 series launched in 2016 exceeded 10 million units for the first time, and the P30 series in 2019 reached a record-breaking global shipment of 15.8 million units, which is the highest sales volume of the P-series. Since the sanctions imposed in 2019, sales of the P-series have declined sharply, with only 1.8 million shipments of the P60 series launched in 2023.