Whether it is the infinite disputes over the normalization of price wars, or the endless emergence of car companies in the infinite volume of product configurations, or the entry and development of different cross-circle capitals, we are always keen to witness the hot and thriving Chinese auto market.
The development of the auto market under the influence of many keywords, the overall evolution towards the direction of new energy is traceable. They occur in the changes of sedans, SUVs, MPVs and other market segments, they occur in the melee of new energy vehicles and fuel vehicles, and they occur in the handshake between the two eras, and then blow the wind of the times to every corner of the auto market.
Even the MPV market, which has a market share that is not as large as that of sedans and SUVs, has been blown by the wind of new energy.
MPV city head changes, Chinese brands enter the game strongly
Last year, two big things happened in the MPV market. The first is that Buick GL8 lost the sales championship, and the second is that a number of independent brands that have poured into the high-end new energy MPV track have landed related models, shaking the original market pattern of MPV.
First of all, as an evergreen tree in the MPV market and one of the models synonymous with this market, Buick GL8 has lost its former style of "seeing all the mountains at a glance".
Not only Buick GL8, but also the traditional MPV pattern has changed under the prevalence of new energy. Including a number of traditional joint venture MPVs, they began to fall behind in the competition of the new era, losing the former style brought by the first-mover advantage. In contrast, more and more MPV models of domestic brands have appeared on the annual sales list.
Including the Buick GL8 losing the championship and the continuous occurrence of traditional joint venture MPV falling behind, it can be seen that they are not only a loss in sales, but also the end of an era.
Because at the same time as the Buick GL8 fell, another major event in the MPV market is that a number of independent brands have rushed into the high-end new energy MPV market. Such as VOYAH Dreamer, Xpeng X9, ZEEKR 009, Denza D9 and so on have been implemented successively, breaking the original MPV market pattern. With advanced technology, deep market understanding and diverse product concepts, independent brands take new energy as an opportunity to knock on the door of independent high-end MPV.
Of course, also riding on new energy, on the yellow sand of the MPV market, there is also a gap between the pure electric route and the plug-in hybrid route.
According to the terminal sales data, the sales ratio of pure electric route and plug-in hybrid route models in the current new energy MPV market is 1:5, therefore, in connection with the failure of fuel Buick GL8 and major car companies have set foot in the plug-in hybrid MPV market, coupled with the unstoppable side of pure electric MPV, it seems that the optimal solution to the current MPV track is the plug-in hybrid route.
Therefore, in the face of the continuous efforts of major brands in the MPV market, even the old Buick GL8 has to decide to launch a plug-in hybrid version this year, waiting for the MPV market that is undergoing changes and expansion. With the introduction of new energy models in Buick GL8, the mainstream passenger MPV market has accelerated into the new energy era.
However, when the competition is anchored in the framework of new energy, the hot-selling models under the traditional technology route are not all able to harvest the hearts of consumers, nor can they all be recognized by the market. In other words, the Buick GL8 may not be able to succeed in the rapid introduction of new energy models simply by "oil to electricity".
As a result, facing the opportunities of the new energy era in the MPV market and the unpredictable future of the transformation of traditional models, many companies committed to the new energy MPV track have given opportunities. The VOYAH Dreamer is one of the most iconic and influential models among them.
As one of the earliest plug-in hybrid MPVs launched in China, the VOYAH Dreamer, which is built by the ESSA architecture, VOYAH's exclusive new energy vehicle manufacturing platform, was the first to be launched on May 7, 2022, which is earlier than most plug-in hybrid MPVs.
During this period, there was also a major iteration, which gradually made it a technical pilot model of high-end plug-in hybrid MPV. In December last year, its monthly sales successfully surpassed that of the Buick GL8.
Obviously, the success of the VOYAH Dreamer PHEV is due to its own excellent product strength, and the sales catch up only further amplifies the advantages of the VOYAH Dreamer itself, allowing more consumers to verify its true identity.
Leading in multiple dimensions, product strength is the confidence
From the exclusive new energy vehicle manufacturing platform to the actual car experience, the leading product strength of the VOYAH Dreamer PHEV is multi-dimensional.
Take the exclusive new energy vehicle manufacturing platform from the point of view, it has defeated many companies that "oil to electricity platform". Even players who dominated the previous era may lose in the new energy transition due to the lack of the advantages of exclusive car-making platforms.
In addition, the outstanding range of the VOYAH Dreamer PHEV is also its core competitiveness that differentiates it and leads many models.
We all know that despite the continuous development of battery technology, consumers' range anxiety about new energy vehicles still exists. When buying a new energy vehicle, many consumers will first consider the range anxiety and cost caused by the range.
The Dreamer PHEV is equipped with a 43kWh battery as standard, and the CLTC pure electric range is 236km, which is comparable to some pure electric models. Therefore, in daily use, it is more than enough for consumers to drive it as a pure electric car, calculated by commuting 40km per day on weekdays, users can commute five working days a week with one charge, which perfectly solves the problem of range anxiety in most car scenarios.
When it comes to long-distance travel, the Dreamer PHEV also has the engine as a "backhand" preparation. The comprehensive cruising range of the vehicle can reach 1231km, even if it is a cross-city trip. It can be used from Wuhan to Shenzhen with full fuel and full power, and there is no need to replenish energy for a single trip, allowing users to travel long distances without worry.
This kind of athlete, who can do everything from long-distance travel to daily commuting, has naturally become an important choice for consumers with range anxiety and car cost considerations. In contrast, many traditional MPVs still do not solve the problem of battery life in the process of new energy transformation, and their smaller battery packs, smaller energy density and battery safety problems still exist.
At the same time, the new VOYAH Dreamer PHEV has two charging modes, fast and slow, which can be charged from 20% to 80% in 30 minutes in fast charging mode, and the charging rate is direct and efficient, which further guarantees the car experience.
Of course, the range advantage embodied by the Dreamer PHEV is also the advantage that the plug-in hybrid MPV can reflect compared with gasoline and pure electric models. Because the advantage of plug-in hybrid MPVs is that they have a fuel engine, they can use fuel after the battery is depleted, and they have better flexibility, which is more acceptable to traditional fuel vehicle users.
This is an opportunity for the VOYAH Dreamer PHEV, and it is also an opportunity for more plug-in hybrid MPV models in the future.
In addition to the advantages of battery life, the power of the VOYAH Dreamer PHEV also reaches the strongest electric drive in its class.
The VOYAH Dreamer PHEV is equipped with a new hybrid engine of Lanhai Power, with a CLTC fuel consumption of 5.36L per 100 kilometers and an engine thermal efficiency of 45.18%. These hard powers, which are the first in their class, have improved their performance to the level of million-level sedans and SUVs.
In addition to the lowest fuel consumption and the longest pure electric range in its class, the VOYAH Dreamer PHEV also achieves the best in its class, the only all-round standard four-wheel drive in its class, and the only Chinese new energy MPV C-NCAP five-star safety certification in its class, which ensures its strength recognition in handling and safety, which is a rare achievement for new energy MPVs.
In terms of safety, the VOYAH Dreamer PHEV has an ultra-high-strength rigid body in its class. The body uses high-strength steel + aluminum alloy accounting for 79%, the strength of hot-stamping steel above 1000MPa accounts for 23.6%, and the torsional rigidity of the vehicle (with battery pack) is 35400N·m/deg, you must know that the strength is more than three times that of the traditional luxury MPV!
Not only that, the VOYAH Dreamer PHEV has the only million-level air suspension + CDC with magic carpet function in its class, which is a predictable magic carpet function, which can realize the active intelligent adjustment of the suspension soft and hard, so that luxury and practicality coexist.
In addition, the new car also has the only standard front double wishbone + rear five-link all-aluminum chassis in the same class: providing better vehicle lateral support and driving experience. The all-wheel drive system is equipped as standard, which allows the new car to intelligently dynamically adjust the four-wheel drive force from 0-100%, so that each wheel can play a greater value.
With their blessings, driving is no longer a reason for fatigue.
This sense of luxury and practicality is another aspect of the VOYAH Dreamer PHEV that is stronger than the pure electric MPV.
After all, one of the disadvantages of pure electric MPVs is that they have a higher battery cost, resulting in a higher selling price. Therefore, the cost threshold limits the layout of pure electric MPV, often the price of 300,000 yuan-400,000 yuan of models, the configuration is still not enough, if you want to achieve the configuration of the same price range plug-in hybrid model, the price will be increased to more than 400,000 yuan to have the power of a war.
It is precisely because of the many advantages of plug-in hybrid MPV compared with pure electric routes that we have seen that in the current sales of new energy MPVs, plug-in hybrid MPVs are more than 5 times that of pure electric MPVs. And this vast world that exists on the plug-in hybrid route gives the VOYAH Dreamer PHEV a great opportunity to make a difference.
This is an opportunity for VOYAH Dreamers, an opportunity for the high-end of independent MPVs, and an opportunity for the future of the MPV market.
Including the VOYAH Dreamer, many independent brands have taken advantage of the east wind of new energy to sound the war drums of counteroffensive joint ventures, and a number of outstanding enterprises have completed lane changes and overtaking, supporting the prosperity of the car market, and their respective products are ushering in the peak moment of stirring up the storm.
The opportunities of this era and their own choices also occur in the MPV market.
In the face of advanced electrification and intelligent experience of domestic new energy luxury MPVs, the dominance of traditional Haoqiang models is declining, and some have even become gradually marginalized and become the outcasts of the times.
Even if the Buick GL8, which has made a lot of achievements, does not dare to guarantee that it will be a great success when it launches a hybrid version, not to mention other products that have become followers, in terms of product technical strength in all aspects, all dimensions lag behind the domestic plug-in hybrid MPV, and its product attributes can no longer make consumers feel a sense of gain, how to talk about competition?
It can even be said that China's luxury new energy MPV has become an industry benchmark and leader, and the history of joint ventures is gone. The MPV, represented by the VOYAH Dreamer PHEV, is sniffing the right time to become a changemaker in the new era.