Yanxi Town added a new check-in point at 8 p.m. (photo by Lin Ziyue)
Zhangzhou, Southeast Network, April 19 (Reporter Lu Lijuan) "Teacher, is this the champion Lin Zhen?" "Some words look so complicated, I also want to learn!" Chongzheng Academy, which is sitting quietly in a corner of the Yanxi Town Government, recently ushered in a group of special "little tourists" - students from Yanxi Central Primary School. Under the guidance of the teacher, they stopped in front of the calligraphy works and immersed themselves in the Chinese culture contained in the thick and light brushstrokes.
As the host of the 4th Changtai All-for-One Tourism Development Conference, which will open on April 23, Yanxi Town launched Wang Laixiang's "Champion Poetry" calligraphy exhibition, which not only warmed up for the conference, but also presented a congratulatory gift of "crossing time and space" for the champion Lin Zhen.
Founded in 1899, Chongzheng Academy has a continuous cultural lineage, inheriting the foundation of Zhuzi's science and promoting the legacy of cultivating and reading heirlooms, and has played an important role in local enlightenment education for a hundred years. How to "revitalize" the historical and cultural resources of the countryside through the academy, so that the traditional academy can be revitalized in the contemporary era? Yanxi Town invested 3.8 million yuan in April 2023 to start the restoration and management of the academy. On February 20 this year, the only existing ancient academy in Changtai appeared in front of the world with a new look. The academy "repairs the old as the old", and the internal exhibition captures the highlights of the development of Yanxi Town, including more than 10 topics such as historical evolution, mountain and water resources, rural landscape, industrial development, etc., in a space of 1,850 square meters, the millennium development history is narrated.
The revitalization of Chongzheng Academy is a vivid example of Changtai's development of the cultural tourism industry. The local culture is profound and the cultural atmosphere is strong, and the integration of "cultural tourism" in recent years has taken a new path. Wang Haijin, deputy head of the People's Government of Changtai District, said that 2023 is a year for economic recovery and development after the transition of epidemic prevention and control, and a key year for the comprehensive recovery of the tourism market. In 2023, the number of tourists and tourism revenue received by the region will exceed 5 million and 5 billion yuan respectively, and the tourism market will exceed the pre-epidemic level.
Lindun Office New Water Sports Center (Lindun Office New Water Sports Center Photo courtesy of Lin Ah Fen)
Supply and demand are running in both directions, promoting the "prosperity" of the cultural tourism market
The six elements of "food, housing, transportation, travel, entertainment and shopping" will be deeply integrated and fully activated, and we will make every effort to build a unified market for all-for-one tourism. To make up for the shortcomings of "eating" and "living", the new "Tai Howling Food Street" and Yintang Food Court in Wu'an have been built, and the supporting facilities such as Juniushan Night Economic Zone have been improved, 30 new accommodation and catering enterprises have been added, the hotel association has been successfully established, 28 hotels and B&Bs have been put into operation, and 1,184 new tourist beds have been added, an increase of 13.7%. To meet the needs of "travel" and "travel", substantial progress has been made in the 11th line, the construction of section A has started, and the Houfang tunnel has been successfully completed. The most beautiful rural "Fu" road, which connects the scenic spots along the way from Chen Lane to Yanxi, has been successfully built. More than 20 series of themed tourism routes such as "Blind Date, Thai Love" and "Township and Changtai Self-Travel" have been planned and generated, and different types of travel packages such as leisure sightseeing and rural experience have been launched to meet the needs of different tourists. Based on the quality improvement of "entertainment" and "shopping", we will innovate the model of "special products + homestay network + on-site exhibition and sales", and promote local characteristic products into hotels, homestays, scenic spots, progress meetings, supermarkets and other "five-in" activities. More than 170 special tourism activities have been launched, such as "Hi Flip Mayang" and "Passionate Summer in the Development Zone", so that tourists don't want to leave when they come, but want to come after leaving.
The two-wheel drive of projects and consumption promotes the "strong" cultural tourism industry
Give full play to the key role of tourism investment and the traction role of market consumption, so that the tourism market is expected to be better and the confidence of tourism enterprises is strong. New progress has been made in tourism projects, with 29 cultural tourism and health care projects completed with an investment of 3.743 billion yuan, 9 projects such as Dolphin Bay Hotel started construction, 11 projects such as C&D Mountain Waishan and Huiyu Hotel have been accelerated, and 6 projects such as Changtai Yaoyang Yile Pension Hospital and Campanile Hotel have been completed and put into use, giving tourism development a stronger impetus and support. Tourism consumption to achieve a new promotion, make good use of policies to promote consumption and tourism, relying on a series of activities such as the May Day Food Festival and the Mid-Autumn Festival Shopping Carnival, invest more than 2 million yuan to subsidize scenic spots, restaurants, homestays, etc. in the form of consumption subsidies, leverage 15 million yuan of tourism consumption, and accelerate the recovery of the tourism market. The tourism industry has achieved new breakthroughs, embraced new forms of tourism, enriched new tourism scenes, and created a number of Internet celebrity check-in points, such as Tianzhu Mountain Happy World integrating new elements of study tours, Anruo Town's new whimsical camp, and Fulong Xinxiang Valley planning valley wild luxury activities.
The beautiful scenery of Banli Township attracts people (Photo courtesy of Changtairong Media Center)
The two-pronged approach of protection and utilization will promote the "revitalization" of cultural and tourism resources
Insist on making great efforts in the protection, inheritance, activation and utilization, and promote more cultural and tourism resources from "protection" and "use" to "live" and "fire". Intensify the protection of cultural heritage, carefully care for 244 cultural relics, start the investigation of cultural relics at the site of Liangyanyuan (Three Stone Buddhas), and promote the application of guqin making skills for national intangible cultural heritage representative projects, so that the "sleeping" cultural heritage glows with the brilliance of the new era. Tell the story of Changtai well, deeply sort out the historical and cultural resources of Changtai, and carefully publish books such as "Changtai Historical Literature Series" and "Millennium Ancient Yi Dialect Changtai", advocating literature and righteousness, keeping integrity and innovation, openness and inclusiveness, and pragmatic and enterprising Changtai's humanistic spirit, which has been expressed in the new era. Make good use of cultural and tourism resources, and maximize the transformation of historical and cultural advantages into cultural and tourism industry development advantages. At present, 15 cultural relics and ancient buildings in the whole region have been revitalized and utilized as characteristic venues, such as the development and utilization of ancient houses such as the Rural Museum of Qihou Village and the former residence of Zhu Yigui, integrating the theme characteristics of "Five Ancient Fengdeng" to create a unique cultural boutique tourism route.
The competition and drainage will fly together to promote the "brightness" of the cultural tourism brand
Adhere to multiple measures to drain traffic and four-wheel drive, and lead traffic to more and wider fields, so that "traffic" becomes "retention" and "Internet celebrities" become "long-term red". The event activities went out of the circle, and the first National Rural Volleyball Open Tournament was successfully held, with more than 30 million online and offline viewers, launching the event brand of "enjoying a ball and boiling a city", and carefully organizing a series of events such as the Provincial Fitness and Bodybuilding Championship and the "Tianzhu My Wild" Changtai Mountain Trail Competition, attracting 9,000 athletes to participate directly, driving 210,000 people to flow into Changtai, forming a strong atmosphere of "hot out of the circle and participating in the grand event". The brand creation is brilliant, Tianzhu Mountain Happy World was awarded the national 4A-level scenic spot, Changtai Drifting Longfeng Valley Xiaohuangshan Scenic Area was awarded the national sports industry demonstration project, Mayangxi Tourist Resort was awarded the provincial tourist resort, and Fangyang Town was awarded the provincial water conservancy scenic spot.
Fangyang Town Qingyang Space Capsule B&B (Cai Jiantao】)
According to reports, this year is the third anniversary of Changtai's withdrawal from the county, in the face of the tourism market to fully recover, accelerate the growth of the favorable situation, Changtai seize new opportunities, grasp new advantages, accelerate the comprehensive construction of a unified global tourism market, and work together to build a well-known cultural tourism and health resort in the southeast coast. Focus on the supply side and strengthen the cohesion of factors. Focusing on the six elements of "eating, living, traveling, traveling, entertainment and shopping", enriching tourism supply, upgrading and renovating a number of snack blocks such as Wangting Food Street, building and putting into use a number of hotels and homestays, adding 2,000 tourist beds, actively striving to open a tourist bus line from Xiamen North Railway Station to Changtai, launching the "Moon and Moon Red" tourism theme activities for slow passengers in Changtai, planning and laying out a number of tourist shopping centers, and striving to let tourists come and return with a full load. Focus on the demand side and strengthen consumption assistance. Give full play to the policy effects of the "Tesco in Fujian" food carnival to promote consumption and the "Fliggy Travel" accommodation consumption subsidy, and do a good job in a series of activities such as the "8 o'clock in the evening" market in Yanxi and the "cooking" outdoor party walk in Fangyang, so as to create a strong atmosphere of "theme in the season and activities in the town" to promote consumption, and accelerate the rise of Changtai's "fireworks". At the same time, it adheres to the principle of promoting tourism with culture and promoting culture with tourism, and launches the immersive experience of the imperial examination of the "Road of the Champion" of Changtai Confucian Temple, the tourism and performing arts project of "Sangong Water Exercise", and the integration project of Longren Guqin and Thangka lacquer painting. Hold intangible cultural heritage into scenic spots and intangible cultural heritage polder days on a regular basis. Optimize and upgrade 6 provincial and municipal research bases, and form a research route for the cultural root-seeking tour of southern Fujian in series. Expand the application scope of "a mobile phone to travel in Changtai", and provide tourists with intimate and convenient smart tourism services in an all-round way.