Since the beginning of this year, with the prevalence of the national tide and national style, the red bow of the ship, paper shadow, tide embroidery, tide porcelain, tide carving...... A large number of home wear, socks and underwear products that integrate Chaoshan characteristic cultural elements have been favored by consumers, and most of these products with regional cultural characteristics are produced in Shantou, Guangdong.
In order to make Shantou's textile and garment industry "hot" for a longer time, Shantou's textile and garment industry continues to make great efforts to find new "trendy" designs and open up an overtaking track exclusive to "Chaoshan weaving".
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The new "trendy" design sells well in the market
In the knitted underwear and home wear industry, Shantou is a resounding existence. From a piece of yarn, a piece of fabric to a piece of garment, buyers from all over the country can complete the purchase here "one-stop".
In the early 80s of last century, Shantou's foreign trade developed rapidly, and Shantou's textile and garment industry cluster gradually formed and developed rapidly. After more than 40 years of reform and development, Shantou has become the largest production base of underwear, loungewear and sweaters in China, with a complete industrial chain and strong design and development capabilities. The output of Shantou underwear and home wear accounts for about 45% of the country, and the brand-name products of underwear and home wear account for more than 75% of the country.
Independent innovation has given birth to a new momentum for Shantou's textile and garment industry. In the past, most of the textile and garment enterprises in Shantou only did "processing with materials and samples, and assembling with parts", with low technical thresholds and low profit margins. Now, more and more textile and garment enterprises pay attention to innovation and research and development, and constantly open up the market and enhance the brand image.
The reporter of "China Textile News" found through interviews with a number of textile and garment enterprises that the innovation, design and development of Shantou textile and garment products are inseparable from the strong Chaoshan cultural background.
In March this year, Guangdong Kaidi Garment Co., Ltd. launched the national tide style home wear show implanted with "old and trendy" British song and dance elements in the third Chaoshan International Textile and Garment Expo.
Ma Qingxuan, chairman of Guangdong Kaidi Clothing Co., Ltd., revealed to reporters the design ideas of the series of home clothes. The company integrates the elements of English singing and dancing with the trend of fashion in the clothing, behind which is the inheritance, innovation and adherence to the Chaoshan folk culture. "We want to use the power of Chaoshan's characteristic intangible cultural heritage to promote the home wear industry to the world. Ma Qingxuan said.
Independent innovation is a key part of the development and growth of Shantou's textile and garment industry. Shantou Suzhi Garment Industry Co., Ltd. focuses on fashionable and delicate home wear products that can be worn outside. Wang Yanbin, general manager of the company, introduced that the company has 10 years of experience in the design and production of home clothes, and develops more than 2,000 new products every year, with the ability to ship quickly in 2 days, with an annual production capacity of 1.5 million sets, which can meet the order needs of various brands at home and abroad.
In the exhibition hall of Guangdong Hengrui Weaving Technology Co., Ltd., a piece of popular home clothing interprets the new fashion of the market. "We launch more than 400 new loungewear with original designs every quarter. Lei Jiyou, deputy general manager of the company, said that the company attaches great importance to product R & D investment, and last year also added a Guangzhou R & D center to boost industrial transformation and upgrading with innovative achievements.
Zhang Jiafeng, general manager of Shantou Green Weaving Co., Ltd., said that the company has been aiming at market demand to improve technology, increase the development of functional and differentiated knitted fabrics, and newly developed yoga wear, sunscreen clothing, swimwear and other sports series fabrics are relatively popular.
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Strengthen the chain and strengthen the industrial strength
Shantou is ushering in the spring of industrial development with "a piece of underwear". Taking the Chaoshan Clothing Expo as an example, the exhibition has grown into the largest origin exhibition of intimate clothing in the country in less than 3 years with a growth rate of "doubling" every year, and has completed the transformation from scratch and from existence to strength. Correspondingly, the structure of Shantou's textile and garment industry has been continuously optimized, and bright spots have appeared frequently.
According to Zeng Fengbao, mayor of Shantou City, from 2022 to the present, a total of 108 projects in Shantou's textile and garment industry have been put into operation, with a total investment of 31.93 billion yuan, of which 15.8 billion yuan has been invested in industrial infrastructure and 3.5 billion yuan has been invested by the government, and the pace of industrial development has been accelerating. In 2023, there will be nearly 800 enterprises in Shantou's textile and garment industry, with an industrial output value of 111.8 billion yuan.
Strengthen the chain and supplement the chain, and strengthen the Shantou textile and garment industry cluster with unique industrial advantages.
Chen Hongyu, a professor at the Party School of the Guangdong Provincial Party Committee, said that compared with other developed coastal areas such as Jinjiang, there is still a large gap in the brand and product design of Shantou's textile and garment industry, and it is urgent to improve the overall competitiveness by strengthening the chain.
The "hot" design and the brand are mutually successful. "There are two reasons why brands are recognized by the market. First, in terms of design, the company's home wear products are jointly designed and developed by internationally renowned fashion designers, providing users with a comfortable fashion life experience. Second, in terms of quality, the company insists on using high-quality and environmentally friendly materials throughout the process from yarn to garment. Du Junjian, commodity manager of Chaoshan Chenghai woolen brand "Cloud Bird", said.
In recent years, Shantou has adhered to the development idea of "establishing a city by industry and strengthening the city by industry", promoted industry through trade, developed trade with industry, and developed industry and commerce simultaneously, anchored to build a textile and garment industry cluster of more than 200 billion yuan, built a "Chinese textile and garment industry base" with international influence, continued to increase support, and focused on forging the core competitiveness of the industry. Shantou also introduced the "10 textile and garment articles", accelerated the construction of the "four major projects", fully supported the development of the industry, and promoted enterprises to start a big brand and create new benefits from a needle and a thread, showing a good trend of "strong momentum, complete platform, fast transformation and sufficient stamina".
Relying on the advantages of Shantou Industrial Base, this year's Chaoshan Service Expo is the first in the industry to create a new exhibition model of "pre-exhibition and post-factory, day exhibition and night broadcast", so that buyers can see the factory after watching the exhibition, and make a quick transaction and more efficient. This is also the direct reason why many buyers have made a special trip to Shantou.
Shuangdehui, deputy director of the Guangdong Provincial Department of Commerce, believes that Shantou should continue to carry forward the spirit of craftsmen, continuously cultivate and expand textile and garment enterprises, innovate and promote the clustering, high-end and internationalization of textile and garment industries, and help Guangdong accelerate the construction of a world-class advanced textile and garment industry.
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Intelligent transformation and digital transformation to optimize the industrial ecology
At present, Shantou's textile and garment industry is using digital technologies such as the Internet of Things and artificial intelligence to promote the deep integration of the digital economy and the real economy, realize industrial transformation and upgrading, and accelerate the cultivation of new quality productivity.
The commercialization of an "AI-generated underwear" has become the best footnote to the transformation and upgrading of Shantou's textile and garment industry to digital intelligence.
"Nowadays, there are more and more personalized needs, and in the traditional design mode, the designer's manuscript speed can no longer keep up with the development demand, and the number of patterns and the quality of patterns are also limited. Underwear designer Lin Hao told reporters that the introduction and application of new technologies and new equipment is the key to most enterprises to enhance their competitiveness.
Intelligent upgrading and digital transformation are the key passwords to stimulate the vigorous vitality of enterprises.
In the modern workshop of Huamei Fashion Group Co., Ltd., which focuses on the production of intimate clothing, it only takes a few minutes to weave a piece of clothing. "In the past, sewing workers had to control the speed with their feet and the stitch pitch with their hands. Now, with machine programming, workers can complete the sewing process automatically with the flick of a switch. Zhou Xuze, chairman of the company, said that the introduction of digital and intelligent equipment has made the company's production process refined.
Huang Hanchu, chairman of Shantou Chaoyang Yiweitai Industrial Co., Ltd., said that about 500 looms in the factory have been equipped with digital management equipment, which can check the yield rate, energy consumption and water consumption of each machine in real time.
New technologies, new products and new models have become a powerful engine for Shantou to drive the leap in productivity. In order to adapt to the new changes in the production, marketing and supply model, Guangdong Shitai Garment Co., Ltd. has carried out intelligent transformation of the factory, with the blessing of new technology and new production management model, the company has tried the model of "small single quick reaction" and opened up a new track of e-commerce.
According to the data, in recent years, the digitization rate of production equipment in Shantou's textile and garment industry has reached 55.6%, of which the intelligent manufacturing readiness rate of raw material processing, weaving, printing and dyeing, seamless product production and other links has reached 75%. At the weaving end, Shantou production enterprises have more than 30,000 weft knitting machines, more than 5,000 warp knitting machines, with an annual output of 1.8 million tons of weaving, more than 15,000 seamless equipment, and an annual output of 2.1 billion pieces of seamless products.
Accelerating the quality and efficiency of advanced manufacturing industry with digital empowerment has become a major "secret" for the high-quality development of Shantou's textile and garment industry.
Written by reporter Wang Danyang
Editor / Wang Danyang