laitimes

Can the new Audi A7L put SAIC Audi in the second-tier luxury camp?

author:Country coachman

The driver mentioned in the video "Skyworth Auto: You Think I'm Dying, But I'm Living Well" that some new car-making forces think they are unsustainable, but in fact, they are still tenacious in the cracks. In addition to these, there is also a brand that calls itself a "new luxury force", and it is SAIC Audi.

Can the new Audi A7L put SAIC Audi in the second-tier luxury camp?

Last year's sales of more than 30,000 units, but also the successful completion of the target set at the beginning of the year, although this target is reported to be repeatedly lowered, and this year's sales target is 50,000 units, but according to the previous SAIC Audi planning, this year is no new model on the market to support sales, on a facelifted Audi A7L, has been on sale, the driver to see with you the facelifted Audi A7L how?——

Can the new Audi A7L put SAIC Audi in the second-tier luxury camp?

As a facelifted model, the biggest highlight of the new car is the addition of the RS Sport Package, the front part of the RS racing version of the model adopts a blackened polygonal large-mouth grille, with a blackened double-layer headlight cluster, the front bumper part of the black flat front lip grille and a large fog lamp area air intake, which looks more sporty.

Can the new Audi A7L put SAIC Audi in the second-tier luxury camp?

At the same time, the side wheels of the body are completely painted black, as well as the mirror covers, window edges and other elements are also painted black, showing a stronger sense of battle. Of course, the large red brake calipers will not be absent, and there is also a small RS label under the door, which shows the special status.

Can the new Audi A7L put SAIC Audi in the second-tier luxury camp?

In addition, a small black rear wing has been added to the tailgate, the Audi logo and various A7L lettering and other logos are painted in black, and the rear bumper part also has a continuous black decoration, which carries the RS racing concept throughout.

Can the new Audi A7L put SAIC Audi in the second-tier luxury camp?

In the interior part, the new car also adopts an almost pure black design, whether it is the roof seats or the center console, the color tone is used, and the dark color layout shows a sporty feeling corresponding to the exterior, and the style is consistent.

Can the new Audi A7L put SAIC Audi in the second-tier luxury camp?

Finally, this time, SAIC Audi also simplified the model lineup of the facelifted Audi A7L, and there are no longer so complicated subdivisions, but on the other hand, the starting price is still 418,700 yuan, which has not decreased significantly. In the recent situation that major manufacturers have lifted the table, it seems out of place.

However, everyone should know that at present, SAIC Audi's previous boast of the "fixed price direct sales system" has existed in name only, and has moved towards the traditional wholesale sales system, that is, rebates according to the volume of wholesale sales, which has caused large volumes and abundant funds to have a more advantageous dealership, because they get a lower car price, and the market concession space is also larger, thereby promoting a positive cycle of sales, and vice versa.

Can the new Audi A7L put SAIC Audi in the second-tier luxury camp?

Therefore, there will be a lot of attractive prices on the market Audi A7L, you may wish to inquire and see, as long as the price is right, Audi A7L is still worth considering, after all, its chassis quality and driving quality are still quite good, everyone always finds fault with the tail design to see more can be accepted. Compared with the A6L, which is close to the price, the A7L, which is positioned as a coupe model, is indeed more favored by young consumer groups.

Can the new Audi A7L put SAIC Audi in the second-tier luxury camp?

Of course, A7L and A6L are not very good at the same door, and compared with BMW 5 series and Mercedes-Benz E-class, because the new BMW 5 series has just been listed, the price is not preferential, and the old model has been reduced by about 100,000 yuan, the comparison is not significant; and Mercedes-Benz E-class four-wheel drive can only be selected by E260, and the stronger E300 is not matched, and the price increase is very serious. So from this point of view, Audi A7L still has a chance in the market, what do you think?