Author: Sun Shangxiang Source: Zhenghe Island (ID: zhenghedao)
During the two sessions this year, "new quality productivity" is undoubtedly one of the biggest focuses, and it was written into the government work report for the first time.
China is still in the stage of structural adjustment, transformation and upgrading, and new quality productivity is essentially the key focus of high-quality development.
From the enterprise level, every period of structural transformation will usher in a major reshuffle of the industry, and a number of enterprises will be eliminated, but there will also be a number of enterprises that are getting stronger and stronger.
There is no doubt that in 2024, survival is the highest program of enterprises, and reducing costs and increasing efficiency has become an important issue for business operation and development. In the digital era, whoever can improve efficiency by 1% and reduce costs by 1% will be able to grasp the opportunity and win the future.
So how to reduce costs and increase efficiency? The answer lies in the most easily ignored scenario of enterprises - communication and collaboration.
1. An unprecedented organizational change
Under the impact of the epidemic, hybrid work has become more and more the norm.
This office model can not only meet the needs of on-site office, but also have the flexibility of remote office, so it has become one of the ways for many technology giants to change their organizations, such as Microsoft, Amazon, Google, etc., and many domestic enterprises have also entered the experimental field of hybrid office.
Chen Chunhua, a management scholar, has a view that "efficiency comes from collaboration rather than division of labor". How to improve the efficiency of communication and collaboration in the hybrid work model?
Since last year, the first year of the artificial intelligence model, AI technology has developed rapidly around the world and penetrated into all walks of life. Under this technological trend, the field of collaboration has been swept away, and the traditional meeting mode has been reinvented.
With the help of artificial intelligence, hybrid work solves the following problems: inefficient collaboration in online meetings, time-consuming offline office processes, and ineffective communication due to untimely delivery of meeting information.
In the process of hybrid work, due to the fixed office space, the requirements for video conferencing are higher, and artificial intelligence technology can not only enable real-time sharing of data and files, but also solve the problem of audio and video separation, even if participants are in different places and cross spatial distances, it can be more convenient and fast to communicate "face-to-face".
In the actual office scenario, we found that there are a large number of business processes that require manual operations, such as meeting scheduling and notifications, which are not only time-consuming, laborious, and error-prone. Through artificial intelligence technology, these tasks can be automated, reducing manual intervention and improving work efficiency.
One of the purposes of meetings is the transfer and sharing of information. Traditional communication methods have problems such as untimely and inaccurate information transmission, but through artificial intelligence technology, enterprises can intelligently identify information and improve communication efficiency. For example, the use of intelligent speech recognition technology to convert speech into text is not only convenient for team members to view, but also can precipitate enterprise information assets.
It can be seen that AI not only improves the collaboration efficiency of hybrid work, but also brings a revolutionary experience. But when new work models such as virtual meetings and remote work become the norm, businesses also face a number of challenges:
For example, team communication can become fragmented, hindering team cohesion and spontaneous exchange of ideas......
In addition, the sharp increase in remote meetings has led to the purchase of more audio and video equipment by enterprises, which has also put forward higher requirements for managers. For example, IT managers need to operate and maintain different conference equipment, which increases the pressure, and for example, in order to meet the equipment needs of different conferences, the procurement managers of companies need to purchase from multiple parties and connect with the brand side is cumbersome.
And so on and so forth. Monolithic digital tools are no longer enough to meet the needs of enterprises, and companies urgently need a new solution to adapt to the changing times.
Second, first-class enterprises, how to hold a meeting?
When it comes to creativity, there are always surprises for Chinese enterprises.
In 2017, after years of technology precipitation and market insight, CVTE, a leading LCD panel company, launched the global brand MAXHUB, redefining the new category of conference panels and setting off an efficiency revolution.
In the past seven years, MAXHUB has grown rapidly, ranking first in the market share of the domestic conference tablet industry for seven consecutive years, and has won the honor of national individual champion.
On April 16th, MAXHUB released a new product launch conference, what thoughts did it bring?
"Efficiency is the core value of the MAXHUB brand, and it is also the intuitive feeling that MAXHUB brings to users. Li Jianmin, President of CVTE Enterprise Service BG (MAXHUB), said that user needs are diversified, and they will implant the concept of "efficiency" into MAXHUB's products and services through technological innovation, global ecological layout, and full-scene experience.
As a leader in the industry, MAXHUB has taken the lead in gaining insight into the diverse needs of users, peeling back the cocoon, and bringing new conference solutions from the three major transformation directions of AI intelligence, openness and compatibility, and scenario-based delivery, providing users with a more efficient, intelligent, and convenient meeting experience.
For MAXHUB's efficient conferencing solution, I will elaborate on it.
1. Unified management to make meetings more efficient
No matter how intelligent the device is, it also needs to have a brain to manage the scheduling in a unified manner. At the press conference, the core base of MAXHUB's first space solution was released - Lingxiao Nebula, which is different from the previous management method, Lingxiao Nebula is equivalent to the "brain" of the entire conference system, which can achieve unified management of different equipment.
For example, with the support of MAXHUB, a leading pharmacy chain in Guangdong Province with offices and business partnerships around the world, and strong demand for meetings and training, the pharmaceutical company digitally upgraded 32 different types of meeting rooms, eliminating the traditional four-piece meeting suit.
Prior to this, the company had more than 500 IT operation and maintenance personnel, and daily maintenance and overhaul was the most important, requiring inspections up and down. Under the Lingxiao Nebula platform, the operation and maintenance personnel can grasp the usage time and memory of the equipment (such as the conference platform) at a glance, and can "manage on the cloud" while sitting at the workstation, which solves the problem of meeting interruption due to equipment problems, truly realizes the closed-loop of conference management, and can also remotely close the equipment in batches, master the company's assets nationwide, etc., and avoid the waste of resources.
In addition to device management, we also have four major capabilities, including Nebulas conference management, content promotion, and data analysis, to meet the needs of more business scenarios.
There are many similar examples, but integration is not enough, it also needs to be compatible and open. With its huge inclusiveness, Lingxiao Nebula provides a mature open interface, which can access more than 20 kinds of mainstream software and hardware products in the market, such as Tencent Meeting, WeChat Work, Feishu, etc., so that devices between different brands can be managed in a unified manner, efficient and worry-free.
The starting point behind MAXHUB's conferencing solution is people-oriented, lowering the threshold for use, making meetings as simple as turning on a computer, and improving efficiency. It is not difficult to see that the goal of the future conference room has been extended beyond the conference room, from "having a good meeting" to realizing intelligent collaboration in all scenarios.
2. Multi-scenario to make meetings smarter
Meetings have the characteristics of anytime, anywhere, no matter what kind of environment, the most efficient state is for participants to stay focused and fully engaged, but people are the product of the environment, 90% of people will be distracted in the meeting, "talking on stage, drowsy off the stage" situation occurs from time to time.
How to create a high-quality meeting environment in different meeting spaces?
MAXHUB believes that the conference scene should not be a simple physical combination or stacking, but also an organic integration between system software, so MAXHUB deeply integrates nine systems including video conference, speech, and sound reinforcement, and the better the collaboration between the systems, the better the conference environment. The simple reason is that the better the systems of a car work together, the better the experience.
For example, MAXHUB helped a car company renovate the conference room, before that, they usually encountered the following dilemma when holding meetings - this conference room is 600 square meters, due to the relatively large space, the sound distribution is uneven, resulting in the participants who are far away from the sound source can not hear clearly, coupled with the instability of equipment such as projectors and audio microphones, there are often noises, which not only wastes money, but also affects the meeting experience The equipment is relatively fragmented and the synergy is poor.
MAXHUB has changed the logic of the separation between the various "meeting devices" in the traditional conference room, so that different intelligent devices can collaborate efficiently.
After the transformation, the car company's conference room is full of modernization, the biggest highlight is "smart", as long as you take an iPad, you can turn on and manage audio, video processors and other equipment in a unified way, and you can also adjust the angle of the camera and control the sound of the microphone on the iPad. The meeting room is also equipped with occupancy sensors and temperature and humidity sensors, which can automatically turn on the lights and adjust the temperature to achieve energy conservation and emission reduction.
In addition, after research, MAXHUB found that enterprises often use six meeting scenarios, so at the press conference, MAXHUB launched six standardized meeting scenario solutions for the first time, including standard conference rooms, video conference rooms, training rooms, etc.
These scenarios can be simply understood as "meeting model rooms", and MAXHUB's solution is based on Lingxiao Nebula and equipped with nine major systems, so users can create their own meeting space with different systems according to different needs.
3. AI empowerment makes meetings more convenient
MAXHUB combines AI capabilities to release the large model of Lingxiao Zhihui, which has been trained on tens of thousands of meeting data, reshaping the meeting process and comprehensively improving the efficiency of conference collaboration.
For example, with the support of the large model of the smart meeting, the above-mentioned chain pharmacies can intelligently make appointments and prepare materials before the meeting, record and discuss in real time during the meeting, and intelligently summarize to-do and efficiency analysis after the meeting, etc., and the entire meeting process can be digitized to make the user experience more convenient.
It can be seen that MAXHUB's conference solution revolves around "efficiency", with Lingxiao Nebula as the core base, building nine system product matrices to meet the needs of users in different scenarios, and at the same time, based on AI intelligence, optimizing the meeting interactive experience, this conference solution makes a meeting truly efficient, intelligent and convenient.
3. The three flywheels of MAXHUB make meetings a "trivial matter"
The world is a complex system, and meetings are no exception.
From the above content, it can also be seen that the conference solution is also a complex system, which requires both unified management and control, as well as efficient collaboration of software and hardware.
Different from complex systems, the biggest feeling of users in the process of using MAXHUB is that it is intelligent, convenient and efficient.
Why is there such a big contrast? Because MAXHUB keeps the complexity to itself and the simplicity to the customer.
Since its birth, MAXHUB has been committed to "simplifying complex problems" and solving the pain points of conference rooms with a conference tablet.
1. User-centric innovation power
The first principle of MAXHUB evolution is to solve the real pain points of users.
At the press conference, Li Jianmin said loudly: "MAXHUB products, every iteration has a basis. ”
Where does the basis come from?
More than 4 million meetings are held in more than 800,000 conference rooms around the world every day, and 20 million users are the core inspiration for MAXHUB's product innovation. Product development is never created out of thin air, but returns to the user itself and to specific use scenarios.
As the MIT professor puts it, "Listen carefully to your customers' needs and report new products that meet or exceed their expectations." ”
For MAXHUB, it is of great significance to develop together with users. The needs of users are not static, and the advent of the hybrid office era has forced enterprises to accelerate their digital transformation. Making products is not self-congratulatory, but more importantly, it is more important to solve user pain points, MAXHUB is creating new needs with new products.
No accumulation of steps, no thousands of miles. Behind MAXHUB's strong ability to launch new products is the insight of users. In order to gain a deeper understanding of users, they conduct monthly face-to-face interviews with users, and each interpretation session investigates and analyzes NPS.
Over the years, MAXHUB has built a huge amount of conference terminal equipment data, which has become the source of its product update and iteration.
Pure imitation is not enough, only innovation can achieve and maintain the position of market leader, and MAXHUB has achieved the fusion of two driving forces, market and technology, which also gives it the impetus to grow significantly.
2. Product evolution supported by technology
"The core technology cannot be transformed by fate, only self-reliance."
MAXHUB has its own R&D and intelligent manufacturing system, which is supported by more than 10 years of technology accumulation by its parent company, CVTE.
It is understood that the three-level R&D system of "top-level design, hierarchical architecture, and multi-level collaboration" built by CVTE, as well as the "three institutes and one station" technology platform with a scale of more than 100 people, have long been deeply engaged in many cutting-edge fields such as vision, hearing, touch, thermal management, and materials science, and immediately carry out forward-looking basic research and source innovation R&D. In 2023 alone, R&D investment will exceed 1.4 billion yuan.
R&D inputs reflect only one side of the coin, and the other side of the coin is the output of R&D, and a related measure is the number of patents. Up to now, CVTE has more than 9,000 authorized patents, and more than 4,000 computer software copyrights and work copyrights, which also provides technical support and innovation potential for MAXHUB.
MAXHUB frequently releases new products, and the secret weapon that leads the development of the industry is the commercialization ability, and they transform scientific and technological achievements into products.
In order to ensure product quality to the greatest extent, MAXHUB's parent company, CVTE, has invested RMB 2 billion to build an intelligent manufacturing base, which has seven core capabilities such as automation, flexible manufacturing, and digital factory, to achieve visibility, controllability, and traceability of the entire production process, and ensure the quality of MAXHUB's products to the greatest extent.
3. Build an ecosystem and create infinite games
There are two kinds of games in the world, Finite and Infinite. A finite game has a definite beginning and end, and with a specific winner, the game will eventually end. Infinite games, on the other hand, have no specific beginning and end, and the purpose is to bring more people into the game itself, so as to continue the game.
As a global enterprise, MAXHUB has created an infinite game, in order to give users a better meeting experience, as early as 2017, MAXHUB took the initiative to break the boundaries of the enterprise, carried out global ecological layout and cooperation, and built a widely linked ecosystem.
They have brought together top forces at home and abroad, reached ecological cooperation with more than 100 leading enterprises around the world, and worked together in the technical fields of display, algorithm, computing power, audio and video, etc., and interconnected multiple systems, so as to create new products and new solutions for users, and have new capabilities to meet user needs.
For example, in order to improve the remote collaboration experience for users, MAXHUB and Tencent Meeting jointly created a new 21:9 display ratio conference tablet. Cooperate with Microsoft to use MAXHUB to open global Teams meetings at any time, which has sparked heated discussions in the industry.
In the past seven years, MAXHUB has dared to break through itself and provide global users with integrated conference solutions with multi-scenario and cross-platform applications.
IV. Conclusion
Peter Drucker once said that the greatest danger in turbulent times is not the turmoil itself, but the fact that things are still done with the logic of the past.
At present, China is undergoing major changes unseen in a century. Under the great changes, enterprises are in it, and the more difficult the moment, the more they must practice their internal skills.
Many of the firsts harvested by MAXHUB come from the early stage of planting, deep insight into user needs, continuous investment in technology, global ecological layout and cooperation. For a long-term company, it is not obsessed with short-term prosperity or long-term economic pressure, but still water flows deeply, and every step is taken steadily, which is the responsibility of the world brand.
The flowing water does not compete for the first, but the competition is endless. For Chinese enterprises, only by actively seeking change and using digital tools can they achieve change and promote China's high-quality development.
Finally, I wish Chinese enterprises can go through the wind and rain and win the future.
Resources:
[1]. The Essence of Organizational Efficiency in the Digital Era, Chen Chunhua, Zhu Li, China Machine Press[2]. Hybrid office, is it okay?
Typography | Shen Wangwang
编辑 | 星辰 主编 | 孙允广