A few days ago, IDC and Canalys successively released the global smartphone shipment data for the first quarter of 2024. A name that is both familiar and unfamiliar has once again appeared in the top five list. This is Transsion, and another familiar name seems to have disappeared from this list, and it is vivo.
According to the data, since the third quarter of last year, vivo's original position in the global smartphone shipment list has been replaced by a new brand, and Transsion has been recognized by more people. Here, we will not introduce the origin and past of Transsion, which is a mobile phone brand that started in Africa and has been dominant in Africa for many years, and is even known as the mobile phone brand that knows Africa best, and it seems that it is going to carry out a "Transsion" type of coverage in the global market.
However, for Transsion, there is a bigger opponent here, and it is likely to launch fierce competition for Transsion's market, and if you want to keep the base camp in Africa, I am afraid it will take a lot of effort, which is the Xiaomi mobile phone. In March this year, Xiaomi's President Lu Weibing's trip to Africa also highlighted Xiaomi's increasing importance to the African market. Especially in Nigeria, Xiaomi's mobile phone market share has rapidly increased from 5% to more than 20% in just one year in 2023, and in the Egyptian market, Xiaomi mobile phone is second only to Samsung. The competitive strength of Xiaomi mobile phones in Africa is getting stronger and stronger. According to Xiaomi's financial report, in 2023, Xiaomi's smartphone market share in the Middle East, Latin America, and Africa will grow, and overseas high-end promotion will accelerate.
So, in the face of Xiaomi's rapid growth in Africa, can Transsion secure its position as the leader in Africa?
According to the data, in 2023, Transsion will ship 34.5 million units in Africa, with a market share of 50%.
It can be said that Transsion's market positioning is highly overlapping with Xiaomi's main African market, and the promotion of volume models, Transsion and Xiaomi's competition, make the competition in the African low-end market more and more intense.
Judging from the data, from the fourth quarter of 2023, the whole year of 2023, to the first quarter of this year, Xiaomi has secured the third position, but for Transsion, it is a sudden achievement, in the first quarter of 2024, Transsion's shipments soared by 80%, making vivo withdraw from the ranks of the top five in the world, but, in the next quarter, can Transsion maintain such a growth rate?
Although Transsion also has a high market share in South Asia, especially in Pakistan and Bangladesh, in order to sit on the throne of the global ranking, it is certainly not enough to rely on the current markets, and more markets must be explored, but in the face of the current basic saturation of the smartphone market, it may be difficult for Transsion to grab a place in these markets.
The African battle between Xiaomi and Transsion may have just begun. Who will win?
What do you think about this, comments are welcome.
Like, follow, retweet, get more new tech things.