Recently, Three Sheep Group announced its official entry into the field of short dramas, and its first work "Master Fu, Your Substitute Bride is a Big Guy" has been launched, causing an uproar in public opinion. Three sheep, which have always been famous for live broadcast e-commerce, chose to transform this time out of judgment on the current situation of the market.
A variety of short video platforms have stirred up the "ocean of capital", and the small ship of e-commerce live broadcast may be overturned by the new wave at any time. As a businessman, Three Sheep must have accurately captured this signal - short dramas are a new outlet! Internet celebrity anchors like Brother Xiao Yang took their employees to transform into short dramas, which can be said to be logical.
From live streaming to film and television dramas, this is like entering a "department store" from a "roadside stall", which is a spring to contact a wider public. Those of us who eat melons are naturally eager to try, hoping to see a new version of Brother Xiao Yang on the screen. Just when various media were discussing hotly, netizens in the comment area played this hot topic with unimaginable creativity.
Netizens bluntly said: Does Brother Xiao Yang's filming of a short drama mean that he can't bring goods?
Some netizens directly praised: Not to mention anything else, Brother Xiao Yang's business sense is really keen
Some netizens also said: The risk of bringing goods is too great, the product quality is not up to standard, they have to bear the negative impact, and they need to drain through other ways
There are also netizens who have poisonous comments: Brother Xiao Yang's large-scale short drama (Plum Vegetable Buckle Meat Bad Head Meat Counterattack) is adapted from a true documentary
The Internet has greatly increased the speed of information dissemination, and at the same time, it has also given ordinary people a platform to speak out. The comment section is like a super drama stage, with a variety of strange interactive dialogues staged every day. On this stage, the grassroots can unscrupulously use their imagination to express their true thoughts in various humorous, ironic, and ridiculous ways.
There are indeed many irrationalities in today's entertainment environment in China. But on the stage in the comment section, the disadvantaged groups also have the opportunity to face the power and fight back in their own way. This kind of scene may not change the reality, but at least it gives ordinary people a little solace - it turns out that I am not the only one who thinks so.
I believe that the comment area will become a memory and symbol of this era in the future. It records the feelings of ordinary people about this era, and leaves valuable original historical materials for future generations. Even to a certain extent, these seemingly nonsensical comments are influencing the direction of public opinion in a grassroots way - every voice on the Internet will provide some kind of reference for decision-makers.
So, in the face of changes like the three sheep, what should we, the people who eat melons, do? We can influence the development direction of the industry through our own practical actions, such as choosing to support conscientious and innovative film and television producers, rather than just focusing on traffic. It is also possible to cultivate richer cultural needs in life, rather than just being satisfied with the pleasure of consumerism.
The essence of the cultural industry is to serve people, and we are all participants in its creation. Only when ordinary people are aware of their cultural rights will the industry develop in a more just and reasonable direction. It is better to start now and use your own choices to influence the future of the cultural industry.