On the afternoon of April 16, lawyer Dai Jiali and lawyer Yang Yong (intern) of the entertainment law department of Yiyan team of Hunan Furong Law Firm were invited to Hunan Innovation Entertainment Media Co., Ltd. (hereinafter referred to as "Innovation Entertainment") to carry out a special training lecture on the theme of "Key Points of the New Regulations of the Measures for the Administration of Internet Advertising and Marketing Compliance Risks of MCN Institutions". The purpose of this event is to help Innovative Entertainment have a deep understanding of the newly revised Measures for the Administration of Internet Advertising, and to provide strategies for dealing with the legal risks it may encounter in its daily operations.
As the perennial legal counsel of Innovative Entertainment, Ms. Dai Jiali first made a detailed summary and analysis of the problems found in the recent review of the company's contract. She pointed out that the main problems found in the contract review process included unclear terms and conditions, unclear division of responsibilities and possible legal risks. In response to these problems, Mr. Dai put forward specific suggestions for amendments, and emphasized the importance of contract standardization for the company's long-term development.
Subsequently, lawyer Dai Jiali explained in detail the key points of the new revision of the Measures for the Administration of Internet Advertising. Starting from the background, purpose and specific provisions of the new regulations, she analyzed the impact of the new regulations on the Internet advertising industry one by one. At the same time, she also combined with the actual situation of Innovative Entertainment as a Mango MCN organization, and deeply analyzed the legal risks that may be encountered in advertising, including advertising content violations, false publicity, infringement of the rights and interests of others and other issues.
In response to these risks, Ms. Dai proposed a series of countermeasures. She suggested that Innovation Entertainment strengthen the internal audit mechanism to ensure the compliance of advertising content, and at the same time, improve employees' awareness of laws and regulations and enhance their awareness of legal risk prevention. In addition, Mr. Dai stressed the importance of contractual constraints with partners and the timely handling of legal disputes that may arise.
In the last part of the lecture, the participants had an in-depth discussion and exchange on some practical cases. Ms. Dai Jiali and Ms. Yang Yong (intern) patiently answered everyone's questions and provided targeted advice. This training seminar not only deepened Innovative Entertainment's understanding of the Measures for the Administration of Internet Advertising, but also provided effective legal support for its daily operations. The entertainment law department of Furong Law Firm will continue to pay attention to industry trends and regulatory changes, and provide more professional and efficient legal services for innovative entertainment.
In the future, the entertainment law department of the Yiyan team of Furong Law Firm will continue to carry out similar training activities to provide professional legal guidance for more enterprises and help the healthy development of the industry.
Source: Fingertip News
Author: Yang Yong
Editor: Liu Meixin