On April 16, 2024, Luo Xinjun, first-level inspector of Shandong Provincial Department of Industry and Information Technology, Jiang Zumo, president of Shandong Liquor Association, and Kang Junfeng, deputy director of Consumer Goods Industry Division of Shandong Provincial Department of Industry and Information Technology, visited Gubeichun Group for investigation and on-site inspection of the implementation of the "Action Plan for the High-quality Development of Shandong Liquor Industry". The research team inspected the digital brewing workshop, 1310 intelligent brewing workshop, filling workshop, scientific research center, factory history museum and other places of Gubeichun Group and conducted a detailed discussion. Chen Xiaoqiang, Vice Mayor of Dezhou Municipal Government, Sun Hongchang, Director of the Municipal Bureau of Industry and Information Technology, Tian Ruyong, Deputy Director of the Municipal Bureau of Industry and Information Technology, Wang Lihui, Deputy Secretary of the Wucheng County Party Committee and County Magistrate, Yang Xijian, Deputy County Magistrate, Zhang Hongchang, General Manager of Gubeichun Group, and relevant responsible comrades of the enterprise participated in the research activities.
Luo Xinjun and his entourage fully affirmed the digital level of Gubeichun Group's brewing and its achievements in product quality control, scientific research and innovation.
General Manager Zhang Hongchang gave a detailed introduction to the achievements of Gubeichun Group in recent years and the implementation of the "Action Plan for the High-quality Development of Shandong Liquor Industry". Zhang Hongchang said that Gubeichun Group is a time-honored Chinese liquor enterprise with more than 70 years of development history, and is a key manufacturer of pure grain liquor in China. At present, it has three major brands: Gubeichun, Gubeiyuan and Guoyun. In recent years, in the face of the new situation of the development of the liquor industry, Gubeichun Group has created a new development situation of "obvious growth of medium and high products, continuous optimization of product structure, and increasingly scientific market layout". Outstanding achievements have been made in brand building, brewing production, product quality, corporate culture, etc. The company's social influence has been comprehensively improved, and it has successively won the "China Assured Liquor Project Demonstration Enterprise", "Shandong Social Responsibility Enterprise", "Top Ten Innovative Enterprises in Shandong Province" and "Top Ten High-quality Development Enterprises of Shandong Liquor", and the company has continued to maintain a steady, strong and continuous development momentum. Zhang Hongchang said that after the provincial department issued the "Action Plan for the High-quality Development of Shandong Liquor Industry", Gubeichun Group attached great importance to and organized a special seminar, combined with the actual situation of the enterprise to carry out careful demonstration and research, and the next step the company will promote the implementation one by one in accordance with the relevant requirements, and contribute to the revitalization of Lujiu.
Luo Xinjun listened carefully to the company's development and had an in-depth understanding of the company's related issues. He said that Shandong is a major liquor consumption province and a major liquor production province, and the market potential is huge. The Provincial Party Committee and the Provincial Government attach great importance to the development of the liquor industry, and hope that Gubeichun Group will conscientiously conduct market research, grasp the market trend, break the bottleneck of development, continue to tap the development potential, and spare no effort to cultivate the leading brand of Shandong liquor. It is necessary to carefully study the "Action Plan for the High-quality Development of Shandong Liquor Industry", seize the opportunity and act quickly, and contribute to the revitalization of Shandong liquor and economic and social development.
President Jiang Zumo pointed out that over the years, Gubeichun Group has steadily improved product quality and market area through enterprise integration and development, brand building and other work, and the work is relatively solid, so it is necessary to fully seize the opportunity, strengthen brand self-confidence, and seek greater development in combination with the actual situation of the enterprise.
Chen Xiaoqiang, Sun Hongchang and others expressed their gratitude to the research team for their support and help to enterprises in Dezhou City, and expressed their opinions on supporting Gubeichun to become bigger and stronger.
Wang Lihui, the county magistrate, expressed a warm welcome and heartfelt thanks to the leaders, we will be guided by the action plan, actively docking, doing a good job in implementation, fully supporting the development and growth of Gubeichun Group, and promoting Wucheng liquor to make new and greater contributions to the revitalization of Lujiu in the province.
Source: Gu Beichun