In May, June, and July, five models are expected to reduce prices
Recently, when I saw a sentence, I was quite emotional-after all the hardships and ascension, I finally became one of the 100,000 heavenly soldiers who blocked Sun Wukong". For people, although talent is difficult to cross, it can still be acquired and hard work, and diligence can make up for it. For the car, the fate of exploding fire was not at the beginning, and it could be changed by reducing the price of the "life".
The same car is not the same fate, in the field of automobiles to the fullest interpretation, some cars are not on the market is destined to be a hit, and some cars are not sold well is also destined to reduce prices, such as today's 5 cars, the next three months will definitely be reduced. If you want to buy a car, you can wait and see.
智己LS6
As soon as the Star Era ET came out, the last straw that overwhelmed Zhiji also came.
I don't know if you have paid attention to the sales list of the new forces in the first week of April, the weekly sales of the Zhiji brand are only 381 vehicles, and a lot of R&D funds have been invested by SAIC, and the highly anticipated brand has no big difference between sales and Feifan, one 123, one 381, no one is more noble than anyone, and no one dislikes anyone.
At present, there are 3 products under the Zhiji brand, of which L7 and LS7 have been powerless, the most promising to become a hit and indeed show this momentum of LS6, because of the negative turmoil and other factors in the car machine system, the momentum of the surge came to an abrupt end, and it is regarded as the last hope in the village is the Zhiji L6 that has not yet been listed, at present, its starting sales threshold may be higher than estimated in the market, I don't know if the current situation of the Zhiji brand can make it sober, more calmly combined with market feedback to price, whether the price can return to the beginning of the 19 words。
But what is certain is that the Zhiji LS6 is bound to be reduced in price. Back to what we said earlier, from the perspective of product power, in fact, Zhiji LS6 is not lost to models of the same level at all, and even has obvious advantages in terms of comprehensive cost performance, and Zhiji will not have new products launched in a short period of time, and the focus is still to revitalize the models that have been listed, such as Zhiji LS6. At the level of market acceptance, Zhiji LS6's performance is okay, and the product power can also be recognized by the market, only need to reduce prices to dispel consumers' doubts and concerns about product quality control, and dispel the wait-and-see for the brand, and the lack of brand influence, and it is imperative to reduce prices.
Zhijie S7
Huawei's empowerment is worthy of recognition, but even if it is Huawei + Chery, Zhijie S7 is still too expensive.
With Huawei's empowerment, it seems that in the field of intelligent driving, vehicles can take a lot of detours, but there are always exceptions to everything, and Zhijie S7 is this exception.
Half a year on the market, ZhijieS7 ushered in an update,The reasons behind it are understood,If it is the previous car market,ZhijieS7This time it does not reduce the price, but the practice of increasing the configuration is still feasible,But apparently it forgot that in half a year,The car market has had round after round of price wars,There are many more competing products,For example, XiaomiSU7。
XiaomiSU7The popularity of the listing order is still vivid,ZhijieS7In comparison,Even with Huawei's blessing,Increase battery capacity,Configuration upgrade,It seems that there is still a big gap between the heat and Xiaomi。 And XiaomiSU7The starting price is 215,900, some people think it is expensive, not to mention the 249,800 Zhijie S7, not to mention what canceled the original entry version, which is equivalent to 40,000 cheaper in disguise, what consumers want is not disguise, but the cheapness of real money, and the price will be lowered.
From the level of product power,ZhijieS7Performance is not lost to XiaomiSU7,At this stage, ZhijieS7What to do,It is to give full play to the hot spots of Huawei and Chery's two big guys and the technical advantages of large manufacturers,And then bring the price down,The lower starting threshold can attract the attention of consumers。 Then the question world M7 is only 229,800, where is the wisdom of the S7 and noble, we have to pursue the minimum sales threshold of nearly 250,000? Although we want to maintain the brand reputation and style, but the premise is that there is a market and sales volume and then talk about the tonality, a car can't be sold, who will show the self-styled luxury and nobility? It's time to be anxious about the wisdom world, at least down to a dollar with Xiaomi first.
Ideal L7
If we want to talk about the price of the ideal L7, we have to start with its old rival Wenjie.
Let's look at the group data first, in the brand sales data of the first and second weeks of April, the ideal sales exceeded the question world for two consecutive weeks, of which the ideal was even ahead of the question world in the second week by more than 2000 units, which is also based on the premise that the M9 continued to make efforts, that is to say, the sales of the M7 are gradually declining. And the ideal L7 has surpassed the sales of the M7 for two consecutive weeks.
Then to the middle and late half of the year, we all know that the ideal and the world each want to list a new car, 4.18 is the ideal L6 debut, 4.23 is the M5 listing, now in order to meet the arrival of M5, the M7 has been adjusted early, down 20,000, to 229,800 this price range waiting, then the release of the signal is that the price of the M5 should be around 200,000 or even lower. Then the pressure is given to the ideal L6, and if the price of the ideal L6 drops below 250,000, it will also be a big threat to the world.
Of course, the first to make adjustments has to be the idealL7,Otherwise, the size is about the same,The powertrain and system are almost the same,The refrigerator color TV sofa is the same model,In the face of the cheaper idealL6,Who will buy the idealL7?So it is not difficult to guess,IdealL6After the listing,IdealL7It is the first to reduce the price,Even if the official reduction is not given,It is bound to maintain the existing reduction and preferential strength。
Hongqi EH7
This Hongqi is a little different, different from the previous Hongqi, the overall visual effect of Hongqi EH7 is more youthful, and does not continue the shape and style in the field of fuel vehicles, using a new design, the closed front face highlights the identity of new energy models.
Although the positioning is not as good as the flagship product H9, it also belongs to the medium and large camp, the wheelbase is also up to 3000mm, the all-aluminum chassis is equipped with all-road intelligent four-wheel drive, cage body structure, with self-developed batteries, equipped with the first six-sided three-dimensional insulation protection scheme to protect driving safety.
However, from the price point of view, Hongqi EH7 is not cheap, the price is 229,800, even if a lot of rights and interests are given, but the threshold is higher than expected, after all, in the field of new energy, the influence and recognition of the Hongqi brand are not outstanding, more than 200,000, there are too many choices for consumers, and there are 215,900 Xiaomi SU7 who pays more attention to intelligent driving, Hongqi EH7 is not outstanding in terms of cost performance and brand appeal, and it is a matter of time before the price is reduced.
Star Era ES
From any point of view, the Star Era ES must be reduced in price.
First of all, from the perspective of the outside world, the guide price of Star Era ES is now 198,800, and the sales volume is needless to say, and there is no sense of existence. The price of products of the same level or similar positioning is constantly decreasing, and the Star Era ES has to reduce prices in order to increase product power, especially popular models such as Zhiji L6 are about to be launched, which is also a huge impact on the market segment.
From its own point of view, the pre-sale price of the Star Era ET is 199,000, and the SUV model is often higher than the sedan product, and the price of the Star Era ES must be compromised for the Star Era ET. What's more, Star Era ES has given a discount of about 20,000 yuan at this stage, and no one buys it, in order to revitalize this powerful product, from any point of view, price reduction is inevitable.