Recently, live streaming seems to have entered a relatively sluggish state.
The most powerful Internet celebrities who used to shout "123 get on the bus" on the Internet have now begun to keep a low profile.
Some have even begun to transform, and it is a foregone conclusion that live streaming will become a strong crossbow.
Since 3.15, live streaming has been like the last fig leaf being peeled off, and there have been non-stop big names who have been exposed to product problems.
Among them, there are Brother Xiao Yang, who has hundreds of millions of fans, and Dongfang Selection, these two giants.
The reason was that a meat buckle company was exposed to product quality problems, and then it was picked up that the manufacturer had found many Internet celebrities to bring goods.
Among them, the biggest impact is the two giants mentioned above, although the manufacturer said afterwards that the products supplied online did not use trough meat in violation of regulations, but netizens did not choose to believe it.
As soon as the incident was exposed, countless netizens poured into the live broadcast room of Brother Xiao Yang and Dongfang Selection, asking them to give an explanation.
Some netizens were kicked out in an instant when they left messages in the live broadcast room, not only that, but it also had a great impact on their subsequent rhythm of bringing goods.
Not only Brother Xiao Yang's live broadcast room, but even his apprentice's live broadcast room, sales have fallen off a cliff.
Internet celebrities have no traffic, which is equivalent to losing everything, and Internet celebrities who used to want to rely on Brother Xiao Yang to rub a wave of traffic are also avoiding them.
Even the current situation of the three-sample building is very worrying, and there may be a possibility that it will not be completed.
Maybe Brother Xiao Yang felt that the Internet had no memory at the time, and it would be fine after a while, so he basically didn't care too much about apologies and the like.
But he forgot that netizens still have deep memories about eating.
For example, the original Laotan sauerkraut beef noodles, so long has passed, and some people are still discouraged, and I have never eaten this taste since that exposure.
went to watch the live broadcast of the three sheep, and the popularity was pitiful, only dozens of people were online, and it was estimated that there were some robots in it, so at this time, the three sheep aimed at another track - a short drama.
In fact, short dramas have long appeared on short video platforms, but there were relatively few people who paid attention to them at that time, and with the increase of popular models, many people also smelled the doorway.
According to the report, in 23 years, this track contributed 37.3 billion, and it is expected to increase to 50 billion in 2024.
The investment in a short drama is very small, even less than the investment in online dramas, and even 18-tier stars don't need to be invited, just pull some college students who have just graduated to start filming.
And the scripts are basically based on cool texts, and this type of script is estimated to be able to be written by AI.
Perhaps many people can't understand how this kind of assembly-line work can have such charm, although this kind of work can't 100% capture everyone's psychology.
But as long as you have seen it, at least half of them will be driven by curiosity, and then start to recharge.
What's more, these works are all-inclusive, and it is difficult for both the elderly and the young people who have just left society to escape.
In the current state of live broadcasting, Brother Xiao Yang must find a way to keep the team alive.
At present, they have set up a related short video account, although the fans have not yet risen, but the emaciated camel is bigger than the horse, and with the popularity of Brother Xiao Yang, it can still be quickly drained.
It's just that in the track of short dramas, it's not the best time to enter now.
Because many people have been routined, and the content of many short dramas is roughly the same, unless the quality can be improved, but in terms of filming short dramas, there are big guys like Chen Xiang at half past six, and the three sheep can't overtake in a corner.
So at present, if the three sheep want to stand out in this track, they still need to invest a lot of energy, after all, their transformation is forced to be helpless, and if they continue to stay up in the live broadcast, it is estimated that it will be more and more difficult.
This incident can also be regarded as a warning to us, no matter how big the Internet celebrity, we must be cautious when buying products, read the ingredient list more, and it is the healthiest to be able to make food like this by ourselves. #春日生活打卡季#