Recently, Zhonghe Baosang Biotechnology Co., Ltd. (hereinafter referred to as "Zhonghe Baosang") held the inauguration ceremony of the "New Starting Point, New Opportunity" Zhonghe Baosang Super Factory (Phase I and Phase II) and the 2024 New Product Launch Conference in Huzhou City, Zhejiang Province. Mr. Zeng Guojun, vice chairman of Zhonghe Baosang Biotechnology Co., Ltd., and other relevant government and enterprise leaders attended the press conference.
FMCG understands that this event warmly invited outstanding people from all walks of life, close partners of Zhonghe Baosang and many dealers to jointly create this grand event. Song Yi, the image spokesperson of Baosang Garden, a well-known brand under Zhonghe Baosang, also came to the scene to witness this historic moment with us and discuss the grand blueprint for the future together.
The completion of the super factory has injected new momentum into the technological innovation of the industry
The construction of Zhonghe Baosang super factory covers an area of 187 acres, with a construction area of 200,000 square meters and a total investment of 3 billion yuan. After the factory is fully put into production, it is expected that the annual output value will exceed 60 billion yuan, becoming a "lighthouse factory" in the same industry in the world.
Focusing on the diverse needs of consumers, new product releases show new strength
According to FMCG, Zhonghe Baosang is a high-tech enterprise based on agriculture, derived from silkworms, focusing on the research and development and industrialization of natural products. The company has established planting bases in six major regions of Huzhou, Sichuan, Hebei, Guangdong, Yunnan and Guangxi in Zhejiang, with a planting area of one million acres of mulberry, and according to the principle of "homology of medicine and food", the research and development and utilization of natural products have been extended to a variety of natural products and high-quality agricultural products such as mulberry branches, mulberry leaves, sea buckthorn, wolfberry, pomegranate.
In terms of R&D, Zhonghe Baosang has shown strong competitiveness, and has successively established close "industry-university-research" cooperative relations with domestic and foreign scientific research institutions such as the Chinese Academy of Sciences, the Chinese Academy of Agricultural Sciences, the Guangdong Academy of Agricultural Sciences, and the Zhejiang Academy of Agricultural Sciences. The company has built an internal and external R&D team of 110 people, and has more than 100 patented technologies such as "preservation method of mulberry juice and freezing and concentration method of fruit juice". With these technologies, Zhonghe Baosang has successfully launched a full range of products such as pure natural NFC juice, fruit pulp, dried fruit, ice wine, sparkling wine, fruity beer, snack food, etc., to meet consumers' needs for healthy and natural food.
Among them, the mulberry juice series of Zhonghe Baosang is the most representative and is gradually becoming the new favorite of the fruit and vegetable beverage market. The NFC 100% mulberry juice from Zhonghe Baosang uses pure mulberry juice as the only ingredient, and the raw materials mainly come from Panzhihua Yanbian, which enjoys the reputation of "the hometown of China's fruit mulberry". The high-quality mulberry varieties selected here have full and juicy fruits, which have been processed by NFC original pressing process, and have not been concentrated and restored throughout the process, retaining the original flavor and nutritional value of mulberries. In addition, Baosangyuan has also launched a series of new products such as 100% mulberry compound fruit and vegetable juice, mulberry rose salt syrup, and late mulberry good mulberry drink, which further enrich the product line and meet the diversified consumption needs of the market.
With the official commissioning of Zhonghe Baosang "Super Factory", this enterprise focusing on the R&D and sales of mulberry juice drinks has taken a solid step in the field of mulberry deep processing. At this event, Zhonghe Baosang not only displayed the new products of Baosang Garden, but also launched new products of many key brands such as Sangjia 1, Zhiranle, Sangxiaocha, pro-fruit and vegetable, and Sangsang snack house. These new products cover fruit juice drinks, regional specialty fruit juices, pure fruit and vegetable food ready-to-eat meal replacements, and full-category snacks, aiming to conform to the modern health trend and meet the diverse needs of consumers.
Baosang Garden x Jingdong Supermarket reached a strategic partnership
The new product launch site also held a grand "Carry forward the silkworm culture, build a healthy China, Bao Sang Yuan X Jingdong Supermarket hometown good taste strategic cooperation conference", the two sides announced that a strategic partnership is reached, aiming to promote the silkworm culture and contribute to the construction of China.
Ms. Wang Xiaolin, general manager of Baosang Garden, said that Bao Sang Garden has been committed to promoting silkworm culture, always adhering to the product concept of "green and natural, medicine and food homology, and national health", and is committed to providing consumers with high-quality and healthy food. At the same time, this cooperation also provides a broader platform for promoting silkworm culture and advocating the concept of healthy life. The two sides will work together to open a new chapter of cooperation, so that more people can appreciate the charm of silkworm culture and enjoy the beauty of a healthy life.
Nowadays, with the smooth operation of the first and second phases of the Huzhou super factory, Zhonghe Baosang has become more and more stable in the field of mulberry juice deep processing, and this achievement is not only a proof of the strength of the enterprise, but also shows that Zhonghe Baosang is a natural, healthy and high-quality brand, and has become an excellent enterprise highly trusted by consumers.