Hello villagers, I am the village chief
In the face of absolute power, all money-making routines are vulnerable.
Today I will share with you a case of good things bringing goods, I hope to have some inspiration for you.
01
Pictures and texts can also bring goods
When it comes to bringing good things on Douyin, what immediately comes to everyone's mind is short videos and live broadcasts.
But in fact, there is a more traditional way to bring goods - pictures and texts to bring goods.
It is in the form of pictures, sharing detailed pictures of the product, generally 3-5 photos, with some music and text, and the style is biased towards Xiaohongshu.
Because everyone usually brushes Douyin, their perception of Douyin is video and live broadcast.
In addition, there are also doubts about the ability of pictures to carry goods.
In fact, graphic goods are still the mainstream until now, such as Taobao, JD.com, Pinduoduo and various mini-program e-commerce platforms.
Although the consumption channel has changed, the user's consumption behavior has remained the same.
02
How to carry out the goods with pictures and texts
Compared with video and live streaming, graphic delivery is simpler and more direct.
First, from the perspective of production content, there is almost no need for real people to appear on camera, and even if they appear, they don't need to speak, which is a traditional model.
Therefore, as long as there are ready-made content templates and standards, you can continue to output product materials every day.
Second, in terms of product exposure, although the amount of exposure is less, the screened users are more accurate.
Users swipe to view the product pictures if they are interested, and scratch away if they are not interested, and there is no foreshadowing.
Third, it is even necessary to buy products with pictures and texts, and directly use the existing materials of the merchant, or select the pictures of the same product published in other channels, and then carry out secondary combination and optimization, which can become sales materials.
Through the detailed display of the product, users who are interested can directly click on the product card or window to buy.
Of course, purely relying on natural flow is currently more dependent on luck, so the graphic and text delivery should still be appropriately cast according to the content, product, and popularity to improve the conversion.
03
Matrix with goods
Spike newbies
Graphic delivery is actually quite suitable for novices to do, after all, it is simpler in terms of production and product selection.
But novices are not worth mentioning in front of professional players, and they will be abused incompletely.
Today, I will show you a case where a professional graphic delivery team does it on Douyin.
This account is called Durian I Love to Eat, a graphic and text delivery account, currently with 60,000 fans, more than 1,900 videos have been filmed, and 3-5 works with goods are updated every day, with more than 160,000 pieces of goods.
You think that's the end of it?
I recommend that you take a look at the comment section of this account, with an average of more than 20 comments per work.
Ordinary people will think that this is a review from a real user, because the content, avatar, and nickname of the comment are all set according to a user's role.
But after you carefully click on each account and look at it, you find that all the accounts are done by a team, and they are all graphic and text delivery accounts.
I simply counted it, and there are more than 200 graphic and text delivery accounts commented on in the works of this account.
Let's think about it, if each account brings 1 order a day, 200 accounts are 200 orders, and you don't need to ship it yourself.
In fact, such a matrix account + some of them are large, and some are at least thousands of orders, so there must be a profit of several million a year.
So this is the gap between ordinary individual players and team players, waiting for you to make an account personally, work hard every day to find products, find materials, and then release, compared with other people's hundreds of numbers to quickly release the test, the probability of success and the speed of change is definitely not comparable.
I also hope to take this opportunity to tell you that it seems very simple not to listen to others to make money, but in fact, it is just a big move behind it that does not tell you.
It's like someone else testing a product with 200 accounts at the same time, and there is always an account's pictures, soundtracks, and text that become a hit, and then use this to copy.
04
Matrix thinking is compound interest
The core purpose of sharing this short case is to show you that you must always have matrix thinking.
One is a multi-matrix account, which can make more business attempts.
The second is that in terms of monetization efficiency, it will be higher.
Let's quickly talk about three cases of matrix thinking:
1. Star matrix number
In the past, when the official account was popular, a friend made 1,000 accounts shared by celebrities on a daily basis, recruited dozens of interns, pieced together the daily dynamic news of celebrities every day, and then drained the private domain and realized tens of millions a year.
2. Film and television drama matrix number
Everyone watches many film and television drama accounts on Douyin every day, and almost all of them are done by the team behind them, with more than a dozen people in a team, and more than 100 accounts updating TV series, documentaries, variety shows, etc.
3. Entrepreneur quotation matrix number
I have shared with you the Douyin account and video account that edited the entrepreneurs' quotations before, such as Fuyao Cao Dewang, everyone can go to Douyin to search for relevant accounts, and Zeng Shiqiang. Original text: The first IP of Douyin Sinology to monetize.
These accounts edit the same person's works back and forth repeatedly, and they only carry the basic books in the window, which can sell hundreds of thousands of copies a year.
Of course, the early stage of matrix thinking is that you have enough time, energy, and team to do it.
So in a way, it's more suitable for mature teams.
Unauthorized, reprinting/handling/washing must be investigated!