PickFu's data shows that when consumers shop, 53% of them will look at the price first, followed by photos (47%) and product titles (11%), and finally descriptions (5%). This shows that pictures are the most important thing for consumers in addition to price. When the product is used well, it helps a lot to increase the conversion rate. However, if it is not used well, it is also very easy to bury mines.
Because of a picture, Amazon sellers were claimed 12 million
eMarketer reports that 60% of U.S. digital shoppers insist on viewing at least three to four images before making a purchase, and another 13% need five or more images. Therefore, when editing the listing, the seller uses as many pictures as possible to display the product. This is a high conversion rate, but it is also more risky.
In the overseas market, intellectual property rights are the biggest barrier, and how many sellers have stepped on it, among which image copyright infringement is one of the several types of infringement that sellers often encounter.
Many sellers believe that only the theft of other people's pictures is image infringement, but in fact, this is not the case, as long as other people's trademark logos, watermarks or other copyright pictures appear on the pictures, it constitutes infringement. Sellers of such details can easily face huge compensation if they don't pay attention.
There was such an incident in the cross-border circle earlier:
A novice Amazon seller who has just entered the cross-border e-commerce industry mistakenly uploaded a picture with the Chanel trademark to his store and sold imitations of Chanel, and was targeted. Subsequently, Chanel sued more than 30 Amazon sellers, including the novice seller, and demanded 12 million yuan in compensation from each seller.
In the end, after difficult negotiations, the compensation for each seller was reduced to 600,000 yuan. In this case, Chanel received a total of 18 million yuan in compensation, and the novice seller, although he only sold 48 US dollars (about 350 yuan), also had to pay 600,000 yuan in compensation.
In addition to paying huge compensation, image infringement has been complained about on sales and conversion rates. An Amazon said that its products were infringed on the main image of the complaint as soon as the volume was started, resulting in the product being removed from the shelves for two days, and although it was re-listed, the link was also downgraded, and the sales and conversion rate dropped sharply, and it took several months to recover.
There are many similar situations, sometimes even if the seller is not subjectively intentional, but the infringement does occur, once the complained product will be removed from the shelves. In fact, as long as the pictures found on the Internet have the risk of infringement, it is best for sellers to avoid this problem by taking their own photos.
However, with original images, the cost of money and time for sellers with many products is very high.
AI tools are launched, and the cost of seller mapping has dropped by 1 million
On a social media, Yien saw such an offer: the price of a single white-background shooting and retouching is about 100 yuan, and a set of 7 main and auxiliary pictures, the price ranges from 700 yuan ~ 1500 yuan. This price is not the most expensive.
And now the involution not only exists in the field of price, but also the seller is inextricably playing on the picture. In order to improve the "appearance" of the product and increase the conversion rate, the seller is paying more and more attention to the picture, not only to retouch, but also to arrange the scene and rendering, so that the operation is good, but the price is also higher. Sellers with a lot of products are under a lot of pressure.
However, some sellers have solved this problem by using AI tools.
Before using the tool, in order to ensure the efficiency of product shooting and retouching, Shenzhen Selling A has set up a team of 10 people with a combination of photographer + artist, the photographer is responsible for concentrating on shooting the product, and the artist is responsible for the product cutout + product synthesis into the background, under this efficient division of labor and cooperation process, the big sale can shoot 100+ SKUs in 1 day.
However, with the continuous expansion of the business, the shooting speed of the original 10-person team can no longer keep up with the new speed of product selection, so the big seller boldly tried the workflow of AI content production, and chose a combined AI tool of AI software + smart light box: Kashen automatic shooting system.
Unexpectedly, the effect was unexpectedly good. With the assistance of the Kashen automatic shooting system, the efficiency has been directly doubled several times, 1 artist can complete the shooting + retouching by himself, and 500+ pictures can be produced in 1 day, while the photographer in the team can concentrate on the product shooting of fine shops. And not only has the efficiency of product shooting been greatly improved, but the cost has dropped by 500,000 a year.
Another big seller in Shanghai, B, also tasted the sweetness of Kashen's automatic shooting system.
Big Sell B adds 200+ SKUs to the new selection every day, and the new selection adds 40W+ stock SKUs, the cost of shooting the product picture is huge, and the use of the Kashen automatic shooting system not only improves the shooting efficiency and quality, but also saves 1 million yuan in cost every year.
Now, although there are fewer photographers, its artists can shoot 500+ SKUs per day. It is reported that after skillful use, an artist can complete the shooting of 100-200 SKUs in one day
All they need to do is connect the Kashen to the computer via a data cable, then put the product into the device, and they can complete a standard white background map in 10 seconds. In the future, if you want to optimize and improve the scene, there are also thousands of omni-channel commercial authorization scenario templates that can be synthesized with one click. At the same time, the one-click size cropping function of the system can also crop the finished product pictures in batches at one time, which greatly improves the efficiency of multi-channel distribution.
The seller's game-breaking artifact: Ka God
Nowadays, the competition in the cross-border e-commerce industry is becoming increasingly fierce, and it is a big challenge for sellers to launch new products and control costs, and it is obvious that AI tools can greatly help them, such as the Kashen automatic shooting system, which can not only improve the efficiency of product shooting, and picture quality, but also reduce cost investment.
Having said so much, many people are already very curious, what is the Kashen automatic shooting system?
It is reported that this is an e-commerce automatic shooting system integrating software + hardware, and the use of Kashen sellers can realize one-click shooting of white background maps, scene maps, and ring maps.
Its template shooting function, even if it is a novice with 0 photography foundation, it can achieve 5s one-click shooting of standard e-commerce white background maps, and 9s one-click shooting of product scene maps of any indoor and outdoor scenes. In order to ensure the quality of AI product drawings and improve production efficiency, Kashen has developed its own pipeline system to script the AI workflow of different categories of scene maps, and realize one-click automatic scene generation, product shooting, and scene fusion.
On the whole, the core advantages of the system are mainly in three aspects:
1. AI shooting technology. Shoot the white background map of the product in seconds, and 1 person can shoot 200-300 SKUs per day, reducing costs and increasing efficiency.
2. AI scene graph technology. It can realize one-click automatic scene generation-product shooting-scene fusion, and extend N scene maps in 1 minute.
3. Scene graph synthesis technology. Exclusive scene map AI shooting function, 9s one-click shooting of synthetic product scene map.
It is said that doing e-commerce is selling a picture, and using the right tools will make the seller's cross-border business much easier.