[Wang Zhihe: From 1669 to modern times, the road of innovation of time-honored brands spanning the century]
The 355-year-old brand was founded in 1669 and has gone through three centuries of change. The key to its longevity lies in maintaining a young mindset and following the pace of the times, but not blindly following it.
In 1989, with the rise of the market economy, Wang Zhihe adjusted his strategy in time to adapt to the new economic environment. With the progress of science and technology, Wang Zhihe has also continuously introduced advanced production technology and equipment to improve the scientific and technological content of products. At the same time, it also focuses on the development of traditional products to diversify products.
Change is a constant theme, which is why Wang Zhihe has been able to stay ahead of the curve across three centuries.
With the development of the Internet, Wang Zhihe has also entered a new era of marketing, using big data resources to accurately grasp the preferences and needs of consumers and carry out precision marketing.
Wang's ambitions are not just for China's 1.4 billion consumers, but for the world's 7.6 billion people. At present, Wang Zhihe plans to launch 4 main series on the platform, including 300-500 products, most of which are the company's characteristic hot-selling products, such as cooking wine, fermented bean curd, hot pot seasoning, sauces, etc.
The reason why the time-honored brand can stand tall in the torrent of time is that it seizes the opportunities given by the times, constantly innovates, and challenges itself. Even if time makes everything age, there are always innovative brands that let these immortal legends be sung from generation to generation.
[10 new products a year, Wang Zhihe's intangible cultural heritage skills "self-update"]
One of the celebrations of Cultural and Natural Heritage Day is to focus on and promote intangible cultural heritage with a long history, such as the intangible cultural heritage production techniques of Wang Zhihe Food Co., Ltd. Founded in 1669, the company has been innovating for 355 years, not only by following tradition.
With the improvement of public health awareness, Wang Zhihe responded to the needs of the times and launched 10 new products, including reduced salt bean curd. Through the realization of automation and industrial production, these products make the taste of fermented bean curd lighter and more delicious, thus satisfying consumers' pursuit of healthy eating.
In order to disseminate his intangible cultural heritage skills, Wang Zhihe has organized a number of community and campus activities, and even invited foreign students to participate in the experience, so that the public can directly contact the intangible cultural heritage culture, so as to gain an in-depth understanding and promote the traditional production process of this time-honored brand.
In addition, since its opening in 2010, Wang Zhihe Sufu Science Museum, as the country's first science museum with the theme of bean curd, has received many domestic and foreign tourists. The museum displays a full set of technological processes for the production of fermented bean curd, including grinding beans, pulping, pressing, rubbing, placing blocks, bottling, and filling soup, so that visitors can feel Wang Zhihe's century-old craftsman spirit and traditional craftsmanship up close.
In conclusion, Wang Zhihe has effectively inherited and developed intangible cultural heritage by launching new products, holding cultural activities, and establishing a science museum, which not only retains traditional production techniques, but also adapts them to the needs of modern development and health trends.
【How long is the opening time of Wang Zhihe Sufu Science Museum?】
Located in the courtyard of Beijing Ershang Wang Zhihe Food Co., Ltd., the Science Museum has been committed to popularizing knowledge about fermented bean curd to the public since its establishment in 2010. It provides visitors with a lively and interesting learning journey about food fermentation technology through a variety of display methods such as mock-ups, video queries and interactive experiences. There is also a traditional craft processing area in the museum, which displays the miniature landscape of Wang Zhihe Nan Sauce Garden more than 300 years ago, as well as various tools and scenes for making stinky tofu.
It should be noted that in order to ensure the normal office and teaching order of the company, the science museum does not accept individual visitors to visit for the time being. If you would like to visit, you will need to consult a recommended travel agency in advance and make a reservation for a group tour.
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