This year, the China International Consumer Goods Expo (hereinafter referred to as the "Consumer Expo") is "four years old".
At the 4th Consumer Expo, there were many "returning customers" and "returning customers". Behind this is the continuous improvement of the influence of the Expo. The continuous innovation of the conference mode has also become a vivid footnote for Hainan to expand and strengthen the "Consumer Expo +" industry, promote the formation of a virtuous circle of mutual promotion of consumption and investment, and accelerate the construction of an international tourism consumption center.
1、“头回客”与“回头客”
British mobile phone brand XOR brought a variety of luxury mobile phones for its "China debut", Malaysia's Musang King durian attracted many visitors to line up to taste, and cashmere products from Mongolia were dazzling, and visitors tried them on from time to time......
These are the "new faces" of the 4th CICGF - this year, the United Kingdom, Mongolia, Malaysia and other countries participated in the exhibition for the first time, attracting the attention of many exhibitors and visitors.
In addition to "returning customers", there are also "returning customers".
The French Pavilion featured at the 4th CICGF
France, which has participated in the CICG for four consecutive years, has moved the Champs-Élysées to the CICG site this year, showcasing 11 prestigious French companies and brands in the fields of beauty, fashion, interior decoration, food and wine, and spirits. In addition to the French National Pavilion, another 146 French brands participated in this year's Consumer Expo.
"We offer our visitors an immersive shopping experience that feels like they're in Paris. The person in charge of the French Pavilion said.
The "fate" between Taipeisiqi and Hainan began with the first Consumer Expo in 2021.
"We participated in the first CICGF and the results were very good, and the following year we set up our China Travel Retail headquarters in Hainan. Li Rong, vice president of Taipeisiqi China, said that this year's Consumer Expo, Taipeisiqi brought a new sub-brand "Coach City" to make its debut in Hainan, and fancy the increasing influence of the Expo. "Since entering the Hainan market, TPSQI has always attached great importance to the development of the group in Hainan, and currently has a total of 14 stores under the group's brands in Hainan. ”
Since the first Consumer Expo, brands such as Estee Lauder, iFLYTEK, Bloomage Biotech, DFS, LVMH, and Huawei have landed in Hainan, and exhibitors have become investors.
2. From "6 days" to "365 days"
The Consumer Expo is only 6 days, too short, what should I do?
"Compared with previous Consumer Expos, one of the biggest highlights of this year is the transformation of 'exhibits' into 'commodities'. Tang Hua, a member of the party group of the Hainan Provincial Department of Commerce and director of the Hainan International Economic Development Bureau, told the People's Daily Online reporter that Hainan will explore the creation of an "online + offline" perennial display and transaction of the "Consumer Expo" platform through the exhibition, gather global consumer boutiques and new products through the exhibition, and use the free trade port tax incentives, customs clearance convenience and other policies to guide exhibitors to transfer their exhibits to the bonded area after the exhibition, and continue to sell through the bonded "physical display + cross-border e-commerce" model, so as to realize the transformation of short-term exhibits into long-term goods.
"In other words, after the end of the Expo, consumers can still experience and purchase 'Consumer Expo' boutique products offline and online at designated display points such as Haikou International Duty Free City, Riyue Plaza, and Sanya Phoenix Airport. Tang Hua said.
Behind the realization of this idea is the policy of "supporting cross-border e-commerce business and promoting online and offline integration" issued by the customs. The policy allows imported exhibits included in the list of cross-border e-commerce retail imports to enter the regional center after the exhibition, and for those who meet the conditions, they can be sold in accordance with the model of cross-border e-commerce online shopping bonded retail imports.
"For example, consumers who have taken a fancy to a product in Malaysia at the Consumer Expo, and when the Consumer Expo closes, they can directly go to the Malaysian National Commodity Pavilion in our Sanya Phoenix International Airport German Aviation City to buy it, because it is a cross-border e-commerce, and it is different from offshore duty-free, and there is no need for air tickets and ferry tickets on the outlying islands, and they can be purchased directly. Lu Ping, chairman of Hainan Free Trade Zone German Aviation Group Co., Ltd., said that the comprehensive bonded warehouse is nearby, which can basically make customers "wait and take it immediately".
According to customs statistics, in 2023, the mainland will import 1.95 trillion yuan of consumer goods, a year-on-year increase of 1.2%. According to preliminary statistics, the annual retail import volume of cross-border e-commerce reached 141.77 billion yuan, a year-on-year increase of 7%. The continuous expansion of imports of high-quality consumer goods has provided a broader market space for global consumer goods companies. In the first quarter of this year, the national online retail sales reached 3,308.2 billion yuan, an increase of 12.4% year-on-year. This also makes cross-border e-commerce like Luping strengthen the determination to develop "online shopping".
An innovation that extended the Expo from "6 days" to "365 days".
3. The Consumer Expo is "getting bigger and bigger".
On April 14, more than 100 kilometers away from the main venue of the 4th Consumer Expo, "Lecheng Global Special Medical Insurance" was officially released, and the insurance channel was opened from now on, and people across the country can be insured, with a premium of only 122 yuan per person per year, and the maximum insurance amount is as high as 6 million yuan.
During the Expo, there were many fashion shows in CDF Haikou International Duty Free City. At the public wharf on the west coast of Haikou, the 4th Haikou International Boat Show of the "Set Sail for the Blue Dream and Play the Yacht Movement" was in full swing, with a total of 250 participating boats, an increase of 14% over last year, and a total of 120 international brands of 80 participating yachts, with the number and quality of overseas boats reaching a record high.
The water exhibition area of the 4th CICGF Yacht Show
For the first time, the "1+N" island-wide exhibition model was adopted for the first time, and the organizing committee set up three sub-exhibition areas: duty-free shopping, sailing yachts, and international consumption and health consumption.
"Promote the 'venue' to become the 'scene'. Tang Hua said that this year's Consumer Expo relies on Haikou International Duty Free City to display and experience duty-free shopping, relying on Haikou West Coast Public Wharf to display and experience yacht life, relying on Boao Lecheng to display and experience big health consumption, organically combining exhibition and consumption experience, further innovating product supply, upgrading consumer experience, and allowing consumers to experience high-quality products and new products from all over the world in an immersive way.
The scale of this year's Consumer Expo has reached a record high, with a total exhibition area of 128,000 square meters, a total of more than 4,000 consumer boutique brands from 71 countries and regions, nearly 60,000 professional buyers, and the establishment of 3 sub-exhibition areas, which also makes the Expo "bigger and bigger".
The continuous improvement of the level of holding the conference and doing a good job in the "Consumer Expo +" article are transforming the "Consumer Expo hypermarket" into a "free trade port market", and it has also become a solid "foundation" for Hainan to build an international tourism consumption center.
Source: People's Daily Online
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