The new generation of Haval H6 was released
On April 16, Great Wall Motor officially released the official picture of the new generation of Haval H6. It is understood that this is the fourth generation of Haval H6 since its birth, the new generation of Haval H6 is based on the Great Wall platform, with a new exterior design, and is expected to be unveiled at the 2024 Beijing Auto Show. For reference, the current Haval H6 on sale includes the third-generation and second-generation Guochao versions, with a price range of 98,900-149,800 yuan.
From the perspective of the actual car, the new generation of Haval H6 adopts a new design style, the front face adopts a large-size grille, and the interior is a shield-style shape, with different sizes of each square, showing a three-dimensional visual sense. In addition, the redesigned headlights are connected to the grille and contain two lenses inside, with daytime running lights of the "7" shape in the lower part.
On the side of the body, the side of the new generation Haval H6 continues the continuous waistline design of the new model, and the roof profile is basically unchanged, but due to the new design of the front and rear of the car, the body length may be increased on the basis of the third-generation model. At the rear, the new generation of Haval H6 is equipped with a new shape of taillights, instead of the popular through-type taillights, and the rear window continues to be equipped with a spoiler.
At this stage, the interior and power of the new generation Haval H6 have not yet been announced. However, from the perspective of OEM parameters, the new generation of Haval H6 is still equipped with 1.5T and 2.0T turbocharged four-cylinder engines, but the parameters have been improved, of which the maximum power of the 2.0T engine has been increased from 155 kilowatts to 170 kilowatts, and the maximum power of the 1.5T model has been adjusted from 110 kilowatts to 130 kilowatts.
The Haval H6 is an epoch-making model of China's auto brand and the Chinese auto market, which has broken the monopoly market position of joint venture SUVs and has been the best-selling SUV in China for many consecutive years. In 2011, Great Wall Motor launched the Haval H6 model, competing with the popular CR-V, Rongfang and other joint venture compact SUVs, and dominated the sales of SUVs in China for ten consecutive years, allowing more consumers to realize their SUV dreams. However, with the rapid rise of new energy vehicles, electrified and intelligent products have begun to be favored by consumers, and the market position of Haval H6 has been threatened.
In 2021, the annual sales of Haval H6 will be 352,900 units, a year-on-year decrease of 3.2%. In 2022, Haval H6 will fall to third, with annual sales of 250,100 units, a year-on-year decrease of 29.1%, and it is the model with the largest decline in the SUV list, which has been overtaken by BYD Song and Tesla Model Y, which have achieved electrification, with sales of 478,800 and 315,300 respectively. By 2023, Haval H6 has fallen to sixth, with annual sales of 218,200 units, a year-on-year decrease of 12.75%, and the top five models are all electric models except for Changan CS75.
The outside world believes that the decline of Haval H6 for many years is that the new energy transformation is too slow, and the best opportunity to enter the new energy vehicle market has been missed.
In August 2022, Great Wall Motor held a press conference to announce the transformation of the Haval brand to new energy, and the Haval brand will officially stop selling fuel vehicles by 2030. At the scene, the Haval brand released a new brand LOGO, and brought two models, the Haval H6 DHT and the Haval H6 DHT-PHEV, but the electrified Haval H6 did not bring explosion. Since then, the Haval brand has successively launched the second generation of Haval big dog, Haval Thunder / Thunder MAX, Haval Raptor and other models, but from the latest sales data, the Haval brand market is still supported by Haval H6 and Haval dog, both of which are fuel vehicles, with a cumulative sales of 68,400 units in the first quarter, accounting for 75.8% of the total sales of the Haval brand. For the Haval brand, the transformation of new energy has a long way to go.
For the replacement of Haval H6, the greatest significance is to maintain the market of the Haval brand, maintain market competition under keeping up with the trend of the times, and according to the tonality of the Haval brand, it is expected that the new generation of Haval H6 will still adopt the strategy of selling the old and new after the launch, providing consumers with more choices, but as more and more brands realize electrification and intelligent upgrades, Haval H6 will only become more and more uncomfortable in the future.
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