In the fierce competition of esports, a club's finances are often a rollercoaster, sometimes brilliant and sometimes falling to the bottom. RNG, as an important force in the history of LPL, has recently encountered an unprecedented financial crisis. In the face of huge debt pressure, RNG did not choose to give up, but showed the spirit of perseverance and innovation, and tried to get back on track through a series of self-help actions.
RNG's CEO Benjamin Lee candidly revealed the club's financial woes in an exclusive interview, pointing out that the club has hit the bottom and is at risk of possible immediate bankruptcy. The losses are tens of millions of yuan, and there are millions of yuan in monthly operating costs, most of which are used to pay players' salaries. This news undoubtedly came as a shock to all the fans and esports enthusiasts who care about RNG.
Faced with the financial crisis, RNG adopted a short-term self-rescue plan, which was to sell membership cards. In the live broadcast on April 13, RNG launched a platinum card of 699 yuan and a black gold card of 1999 yuan, which attracted the attention and purchase of a large number of fans. Although the threshold of 9.9 yuan is required to pay for live viewing, sales are still hot, and the sales in one night have exceeded the million mark.
RNG's membership card is not only a status symbol, but more importantly, it gives fans actual rights. For example, black and gold card members have the right to supervise operations, access club information, and voting rights for team operations. These rights and interests allow fans to truly participate in the operation of the club, enhancing the fans' sense of belonging and participation.
When RNG faced controversy, Wang Duoduo, a well-known commentator, stood up in support of RNG, believing that there is no shame in selling things to survive, which is a situation that both traditional sports clubs and ancient heroes have experienced. As a token of appreciation, the RNG CEO presented Wang Duoduo with a black gold membership card, a gesture that also reflects the club's gratitude to its supporters.
Although the sales of membership cards have brought short-term capital inflows to RNG, a deeper financial restructuring is needed to completely solve the financial crisis. RNG has already started to take action, such as selling high-paying players and cleaning up big contracts, as a way to reduce operating costs. At the same time, RNG is also actively addressing the issue of unpaid wages, with former employee AJ revealing that his unpaid wages are already going through the process to be paid.
RNG's self-rescue operation demonstrated the resilience and innovation of the established club. While the road ahead is still challenging, RNG's positive attitude and the support of their fans are undoubtedly their greatest asset. We look forward to RNG's continued perseverance, continuous adjustment and innovation, and finally get out of the predicament and return to the top of the esports arena.