In this materialistic world, there are always some people, whose names will make people admire. Zhang Hongchao is one of them.
As a child, Zhang Hongchao was a naughty but intelligent child. He doesn't like to sit in the classroom, he is always active, often dozing off in class, and running around after class. The teacher criticized him many times, but he always went his own way. Even though he had good grades, he didn't want to continue his education, but wanted to start his own business. This idea was opposed by his family, but Zhang Hongchao chose his own path without hesitation.
When he first entered the society, Zhang Hongchao tried various entrepreneurial projects, raising quails, planting traditional Chinese medicine, and repairing bicycles...... But each time it ended in failure. Even when his family persuaded him to go home and find a job, he held on to his dream.
In 1995, he decided to come to Zhengzhou to find a job, but due to his low education, he encountered numerous setbacks. So, he decided to study himself as an undergraduate, working part-time during the day and studying hard at night. A year later, he was admitted to Henan University of Economics and Law. After graduating, he came up with the idea of starting a business again.
With his grandmother's investment of 3,000 yuan, he opened his first shaved ice stall, named "Cold Stream Shaved Ice". Although it is a second-hand equipment, it attracts many customers because of its low price. Subsequently, he cooperated with his younger brother to open the first "Mixue Ice City" in an urban village. Although it was originally just a misspelling on the plaque, this mistake has made a brand legend.
Zhang Hongchao, the founder of Mixue Bingcheng, was not satisfied with this, he kept trying new products, and the lemonade that everyone is now familiar with is one of them. With low prices and high-quality products, he has penetrated into people's lives and become a national brand.
The reason why Zhang Hongchao was able to stand out in the fiercely competitive market is not only his perseverance, but also his unique vision and innovative thinking. He constantly adjusts business strategies, optimizes the supply chain, and constantly innovates products, which has injected a steady stream of impetus into the development of Mixue Bingcheng.
Today, Michelle Ice City has become a fond memory in the hearts of Chinese, and Zhang Hongchao has become a legend in the business world. His story teaches us that success is not accidental, but requires effort and perseverance. May we all be like Zhang Hongchao, bravely chasing our dreams, fearless of difficulties, and persevering.