Range Rover Evoque, as a member of the mid-size SUV market, has attracted the attention of many consumers with its unique design and brand value. In the eyes of many people, this model, which was born in Chery Jaguar Land Rover, is a luxury model, so even if the starting price of Range Rover Evoque is 389,800 yuan, there are still many consumers who choose it. But to be honest, now that the domestic auto market is becoming more and more involuted, is it worth it to choose the Range Rover Evoque that starts at 389,800 yuan?
In fact, we must understand one thing, that is, the vast majority of models on the market will provide consumers with certain benefits for buying a car, and the Range Rover Evoque is no exception, although its official starting price is 389,800 yuan, but at the dealership, this model can give consumers a larger cash discount. According to the latest news in April 2024, at a dealership in Wenzhou City, Range Rover Evoque can give consumers a cash discount of 192,200 yuan, and consumers can buy this model at a price of 233,000 yuan to 273,000 yuan. In addition, a dealer in Beijing can also give Range Rover Evoque a cash discount of 190,000 yuan, and a dealer in Shanghai can also enjoy a cash discount of 186,200 yuan for the purchase of Range Rover Evoque. There is no doubt that dealers in many cities across the country can give a larger cash discount to Range Rover Evoque, and the price of Range Rover Evoque after the discount is not particularly high.
Aside from the price of this model, let's talk about its exterior design. Compared to its competitors, the Range Rover Evoque inherits the classic design language of the Land Rover family, with a recognisable front end and sleek body lines. However, although this design gives a high-end and stylish feel visually, it also has certain limitations. For example, in pursuit of a streamlined look, the Aurora's roofline is rapidly pressed downward, which somewhat sacrifices headroom for rear passengers. For taller passengers, this may be a consideration when choosing. From my personal point of view, although the roof design of the Range Rover Evoque looks better, I am not very satisfied.
Then we take a look at how the Range Rover Evoque performs in terms of dynamic performance. As a mid-size SUV, Range Rover Evoque is equipped with a 2.0T turbocharged engine with a 48V mild hybrid system. But don't look at its excellent book data, it can give people a feeling of power, but when I actually drove this model, I found that the real fuel consumption of this model is relatively high. Especially in congested urban sections, the model's fuel consumption outperforms most competitors in its class. For consumers who pay attention to fuel economy, this is undoubtedly an issue that cannot be ignored.
In addition, as a joint venture model, although the Range Rover Evoque shows Land Rover's luxury positioning in terms of interior design and materials, when I test drove this model, I found that there were some minor problems in the use of this model, such as the frustration when changing gears at low speeds, and the response speed and accuracy of the car machine system. These issues can affect the driving experience of consumers and the convenience of everyday use.
In addition, the trunk space of the Range Rover Evoque is also an area that some owners are not satisfied with. Due to the design of the model, the trunk volume of this model is not large, and in normal conditions, it has a volume of only 492L, which can be a limiting factor for users who need to carry a lot of luggage frequently or have special storage needs. However, after folding the rear seats, the Range Rover Evoque's luggage compartment volume can reach 1256L, which is not bad.
Finally, although the Land Rover brand has a certain position in the luxury SUV market, it still needs to be improved in terms of brand culture construction and quality reputation. Some consumers have expressed concerns about the long-term reliability and repair costs of Land Rover models, which is also an important factor for potential car buyers to consider.
To sum up, as a mid-size SUV, the Range Rover Evoque has some shortcomings in terms of headroom, fuel consumption, minor problems, trunk volume and brand reputation, although it has a certain attractiveness in terms of design, luxury and brand value. Therefore, when deciding whether to buy, consumers need to weigh these factors according to their own car needs and make the most suitable choice for themselves, after all, the cost performance of this model is not particularly outstanding.