From April 13th to 14th, the 2024 Zhejiang University Alumni Spring Trail Walk was held in Zunyi, with the participation of nearly 100 alumni of Zhejiang University Alumni Association in Sichuan Province and Zhejiang University Alumni Association in Guizhou Province. Zhejiang University alumni enterprise - Yibang people became the sponsor of this event, and held the 2024 "In the Name of the City, Star Shine China" city spokesperson promotion meeting at the same time.
In 1937, in order to continue the Chinese cultural context, the teachers and students of Zhejiang University traveled 2,600 kilometers to Zunyi and Meitan in Guizhou Province in two years, passing through the six provinces of Zhejiang, Hunan, Guangdong, Guizhou and Guizhou. In order to commemorate the Long March of the Cultural Army and carry forward the spirit of westward migration, Sichuan and Guizhou alumni learned more about the history of westward migration by visiting Yongxing Ancient Town, Meitan Middle School, Zhejiang University Westward Migration Museum, China Tea Industry Museum and other places, recalled the arduous years of the ancestors of Zhejiang University in Meixi, and remembered the great journey of rejuvenating the country through science and education.
As another highlight of this trailwalking activity, the 2024 Yibang People "In the Name of the City, Star Shines China" City Spokesperson Promotion Conference was held at the same time. At the promotion meeting, Yang Yang, an alumnus of Zhejiang University and partner & vice president of Yibangren, reviewed his time at Zhejiang University, and introduced the core content and highlights of Yibangren's 2024 "Shining China in the Name of the City" city spokesperson program to the alumni in Sichuan and Guizhou.
The program was officially launched on March 5, under the guidance of the China National Textile and Apparel Council, Yibang people will select spokespersons who can represent the spirit of each city and show the charm of the city from March to July in the whole network and 24 important cities such as Beijing, Shanghai, Hong Kong, Shenzhen, Chengdu and Guiyang. They may be students, white-collar workers, artists, entrepreneurs, doctors, lawyers, and academics, but they all have one thing in common: a love for their city.
According to Yang Yang, Chengdu and Guiyang, as the bright pearls of the southwest region, will each have 5 city promotion ambassadors stand out in mid-May, and 1 city star will be selected in October. These spokespersons will not only receive rich returns such as 2024 new sports suits and image blockbusters provided by Yibang people, but also become disseminators of urban culture, interpreting the spirit and cultural charm of the city with customized suits, the "best medical beauty" for men.
It is reported that next, Yibang people will hold city spokesperson promotion meetings in Hangzhou, Shenzhen and other cities. With the in-depth promotion of the city spokesperson plan, Yibang people can let more people experience the comfort brought by customized sportswear, and also inject new vitality into the city's image promotion and cultural communication.