Since hitting SAIC-GM-Wuling's Baojun to play the square box model Baojun Yueye, Baojun has played its own style and brought high traffic. Today, when the platform strategy has become the car industry to expand the product line, reduce costs, and improve the technical dimension of products, Baojun has also taken out the ability to take care of the house, bringing a new electronic and intelligent architecture - Tianyu architecture.
On April 12, Baojun held a press conference for the Yueye family in Chengdu, in addition to announcing the Tianyu architecture, it also brought its two square box models under this structure, Yueye Plus and Yueye 2024.
Baojun Yue is also familiar to everyone, the small square box model has played tricks, a variety of modifications, making it an affordable choice for individual players, the so-called "pleasing yourself"; and Baojun Yue Plus is one size bigger, can take care of the family, the so-called "Yue Jia";The two new cars are provided with the flagship version, Zhizun version of the two configuration models, Baojun Yue also 2024 official guide prices are 80,800 yuan, 90,800 yuan, Baojun Yue also Plus official guide prices are 93,800 yuan, 103,800 yuan.
Tianyu structure, Baojun products will be fully covered
As mentioned above, a good platform architecture can build a framework for the expansion of car companies' products and technologies. Baojun's Tianyu architecture is a "electric intelligence" architecture, with electricity and intelligence as the guide, which is a common practice of car companies in the new energy era.
Baojun gave the platform architecture "the world's first electronic intelligence architecture defined by the needs of the people", which seems to be a big talk, in fact, it is to produce products according to user needs, user-oriented thinking, the key to the product is to see the platform's own hematopoietic ability, whether the product and technology are in line with the market demand match the price.
Baojun's Tianyu architecture has made a platform refinement for product demand scenarios, divided into three platforms: D, M, and S, so that the product covers the full size, even including C-class cars, pure electric and hybrid. In this way, Baojun will have a lot of room to build cars in the future, and don't be surprised if Baojun releases a C-class SUV on the D platform at that time.
Baojun also introduced in detail the detailed production logic of the three major platforms. Generally speaking, the D platform produces large-size products, with a car length of up to 5 meters 1; M is an economic platform, producing medium-sized scooters below 4.6 meters; and the S platform is like Baojun Yue, a small car platform, and a young travel model.
Therefore, although they are all from the Tianyu architecture, the Baojun Yueye Plus comes from the M platform subdivided under the Tianyu architecture, which is close to the mid-size car, while the Yueye 2024 model is the S platform, which is a small car.
In this way, the logic of Baojun's platform-based architecture product is clear, and it also shows that Baojun is not only playing small square boxes, but has greater intentions.
For example, Baojun announced that two new models under the D platform will be released in the second half of the year, the first five-seat full-scene smart SUV will be officially launched in the third quarter of 2024, and the first large six-seat full-scene smart SUV will be unveiled in the fourth quarter of 2024.
100,000 级配高阶智驾,诚意拉满
The two new cars are on the market, from a new platform, and it is natural to come up with some hard-core things, especially the horizontal comparison with the same level of cars, and the vertical comparison with the models in the same price range.
Equipped with high-end intelligent driving at the 100,000 level, Baojun is very sincere. Let's take a look at this set of high-end intelligent driving, which has a lot of functions, such as intelligent driving, chaotic lane line response, lever lane change, curve intelligent speed regulation, obstacle recognition and response, close-range congestion response, and man-machine co-driving seven driving scene functions.
This set of intelligent driving also has the only intelligent/memory parking function in its class, which can recognize more than 1,000 parking spaces, and the average parking time is only 30s, and the Baojun Yueye 2024 model is also equipped with a 360° panoramic image, and 6 active safety assistance functions such as AEB are standard.
As for Baojun Yueye Plus, it is also equipped with the only high-end intelligent driving assistance without a map within 200,000 yuan, with a strong perception and weak dependence of the strong visual BEV technology solution, it can realize the only mass-produced delivery of the mapless city memory pilot assistance, the high-speed intelligent pilot assistance that is easy to use in the country, the industry-leading AEB and the industry's first full-scene intelligent parking.
In addition, Baojun Yue Plus also has built-in dash cams, a new generation of intelligent networking and other practical technologies.
The two square boxes complement each other, and Yueye PLUS has a larger audience
The 2024 model of Baojun Yue is a facelift, a small player, while Yue Ye PLUS has ample space, these two cars are listed to complement each other, and Yue Ye Plus takes care of more family users. At the listing site, SAIC-GM-Wuling took out dozens of modified models to display, integrating with the citizens of Chengdu.
The 2024 Baojun Yue is a rear-wheel drive model, equipped with a 50kW high-efficiency motor, equipped with high-performance sports calipers, and three new fashionable car colors: Yunhai White, Mountain Fog Gray, and Xiaguang Blue.
The obviously wide circle of Baojun Yue is also Plus, with plenty of space in the rear, taking into account family travel, and the convenience design in the car has been painstakingly designed. For example, 28 storage spaces, special tilt design of cup holders, storage compartments in the center console and convenient hooks for the trunk, etc.It is worth mentioning that the 385L large sunken trunk greatly increases the trunk volume, and if the rear seats are 5/5 folded independently, the maximum storage space can be expanded to 1715L.
Due to the pure electric design, the Baojun Yue Ye Plus is a front-wheel drive, equipped with a 75kW high-power motor with a peak torque of up to 180Nm, equipped with dual-piston calipers, E-Booster, and Autohold as standard.
As for battery safety, Baojun's commitment is "million sales and 0 spontaneous combustion", and its battery protects the battery with four major advantages, including two horizontal and seven vertical MUST multi-functional integrated super structural design and non-igniting cells. The body adopts a high-strength cage body design, and the high-strength steel of the whole vehicle accounts for 71.9%, of which 22 are ultra-high-strength hot-stamping steel.
Last comments:
The two cars of the Yueye family are complementary to each other, and the 100,000-level is equipped with high-end intelligent driving, coupled with the recent traffic attention of the square box, Baojun is obviously continuing its own personalized and modified model route. The future products planned by the three major platforms with the refinement of Tianyu architecture are the future of Baojun's expansion.
The electrification of Baojun is not limited to personalized small scooters, and Yue Ye Plus should be understood as the connection between Baojun and large-size products on the D platform. From this point of view, it is extremely important for Baojun to prepare for the technical and public opinion endorsement of large products at this stage, and to do a good job in the technical logic guidance before the launch of higher-specification products.