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"Cao County horse skirt is in short supply", "College students return to Cao County to sell Hanfu", "Cao County Hanfu goes global"...... For some time, Caoxian Hanfu has continued to attract attention.
The reporter recently came to Cao County, Heze City, Shandong Province, and had in-depth exchanges with cadres, entrepreneurs, young entrepreneurs and farmers here, and had a new understanding of the reasons for the blowout of Hanfu traffic.
The e-commerce economy has allowed rural industries to reach the Internet and sell far away.
Walking into Daji Town, Cao County, there are few vacant storefronts on both sides of the road, and shops such as fabric sales, clothing plate making, tailoring and sewing, digital printing, and express logistics are densely packed for several kilometers. Thanks to more than 10 years of development of the performance clothing industry, Cao County has formed a fine and complete market division of labor with small and medium-sized enterprises as the unit.
"With a permanent population of more than 1.35 million, Cao County is one of the most populous counties in Shandong and was once the largest county in Shandong in terms of labor export. More than ten years ago, the villagers ran around with the production of studio costumes and performance costumes, although there was a certain market, but the market share was not high, until they inadvertently opened the door of e-commerce, and the clothing industry rose rapidly. Sun Xueping, secretary of the general party branch of Sunzhuang Village, Daji Town, introduced.
On the rural wall, slogans such as "open an online store to sell the world, e-commerce clothing is rich and prosperous" have replaced the past "don't love your hometown, go out to work to earn a lot of money", "one person goes out to work, and the whole family gets rid of poverty and becomes rich". Under the role of e-commerce, Caoxian clothing sales have undergone a turning point, not only to build a complete industrial chain of garment processing, but also to quickly occupy a forty-percent share of the domestic Hanfu market in recent years. According to statistics, the total sales of Hanfu in Cao County will exceed 10 billion yuan in 2023, and the online sales of Hanfu have reached 1.98 billion yuan this year, a year-on-year increase of 90.8%.
On April 13, there was an Aiyuncang Hanfu base in Cao County, and the female anchor was promoting Hanfu in the live broadcast. Photo by Xinhua News Agency reporter Guo Xulei
Young people return to their hometowns to start businesses to help industrial transformation and upgrading.
"If it is said that the industrial agglomeration of towns and towns has achieved the advantages of low cost and fast shipment of Hanfu in Cao County, the return of young people to their hometowns has quickly strengthened sales, design, operation and other links, and boosted the development of branding and quality. In the Youai joint entrepreneurship base, Li Zilei, the person in charge of the base who returned from studying abroad, said that here, there are more than 300 anchors and operators involved in the joint entrepreneurship, there are exhibitions, logistics, design centers and nearly 100 live broadcast rooms, and Kaos intelligent manufacturing Hanfu production line has also been introduced to promote the high-quality development of the Hanfu industry with data and technology.
Huang Xiaoyan, a "post-85" generation, has worked hard in the south for more than ten years, and now she has become the manager of Cao County's Hanfu Yuncang through the Tang Dynasty. "Although I work in the township, I am close to the market, the pace is very fast, and there is a constant stream of customers every day. She walked through the exhibition hall and introduced that the company's self-designed Hanfu covers Tang, Song, Ming, Qing and other categories, and is improved according to the characteristics of people's daily dress. Here, not only can you customize your clothes, but also AI live streaming to improve the online consumption experience.
More and more highly educated talents are returning to their hometowns to start a business and find employment as the first choice. At present, Cao County has 3 doctors, nearly 100 masters, and nearly 10,000 college students who are highly educated talents engaged in e-commerce. In recent years, Cao County has attracted a total of 50,000 people to return to their hometowns to start businesses, and driven 350,000 people to engage in the e-commerce industry.
On April 11, in Cao County, there was an Aiyuncang Hanfu base, and the staff was carrying out the pleating process of the horse-faced skirt. Photo by Xinhua News Agency reporter Wang Yang
The improvement of the business environment escorts the economic development of the county.
The "landing office" to ensure the construction of key projects, the "e-commerce office" to guide the development of the e-commerce industry, and the "business transfer office" to improve the business environment...... In view of the rapid development of the e-commerce economy, Cao County has innovated and launched a number of new institutions and new mechanisms in recent years to open up a "green channel" for industrial development. In addition, Cao County has also planned and built the e-fashion town, Cao County Digital Economy Industrial Park, the rural e-commerce industry demonstration area centered on Daji Town, and the e-fashion capital, China (Cao County) Huafu Intelligent Innovation City, and the high-quality development pattern of "one park", "one district" and "one city" of e-commerce in Cao County is accelerating.
Hu Chunqing, president of the Cao County Hanfu Association, said that in order to avoid homogeneous competition, Cao County has set up a Hanfu Association to help Hanfu manufacturing enterprises establish a cooperation mechanism with design institutions and colleges and universities, and encourage enterprises to build their own brands; in order to protect independent innovation, Cao County has set up a special intellectual property rights protection center, which has shortened the time for patent application processing from the traditional 180 days to 10 days.
On April 13, in Cao County, there was an Aiyuncang Hanfu base, and the staff was processing horse face skirts. Photo by Xinhua News Agency reporter Guo Xulei
"Our goal in creating a business environment is to do things without asking for people, have a predictable future, and be convenient and efficient. Zhao Fulong, secretary of the Cao County Party Committee, said. Today, the development of the private economy in Cao County is full of vitality, with 155,000 business entities, which is equivalent to about one in 10 people and one enterprise in 30 people, and small and medium-sized enterprises are overwhelming.
Source: Xinhua News Agency