When the times abandoned you, they didn't even say hello.
It is no exaggeration to say that in today's chaotic automobile market environment, only change can not be submerged in the trend of the times.
Perhaps stimulated by Lei Jun, or "quiet thinking", Yin Tongyue, Wei Jianjun and other "veterans" in the automobile industry walked into the live broadcast room and walked to the front of the stage.
It is a good thing to take the "people-friendly" route, after all, the field of public opinion cannot only let one family dominate and two dominate. So the question is, what kind of content does it need to be broadcast live in person by "masters" like Wei Jianjun and Yin Tongyue?
There is only one answer: intelligent driving.
Punch the master to death. It's frustrating, but it's also logical.
From Li Bin, Li Xiang, He Xiaopeng, to Yu Chengdong, Lei Jun, Wei Jianjun, the automobile market is forming a new format and new atmosphere of "the chairman takes the lead in shouting". And the market is so unreasonable -
Everyone else does live broadcasting, why don't you do live broadcasting? Everyone else can do it, why can't you?
In the era of new energy vehicles, the strength of intelligent driving ability is becoming a key criterion for measuring a car company.
Smart driving is a litmus test
In today's automobile market, intelligent driving has long become a mantra. From Tesla's advocacy at the beginning, to the pursuit of new car-making forces such as Wei Xiaoli, and now all major car companies are flocking to it, intelligent driving has experienced all kinds of "ice and fire" along the way.
The good news is that consumers are well educated and can basically accept the concept of intelligent driving. But on the other side of this coin, people's demand for high-end intelligent driving is still difficult to meet.
"In the era of new energy vehicles, electrification is the first half, and intelligence is the second half. ”
The more words are said, and the more they are true. But in any case, from the perspective of the automotive market, intelligent driving is indeed becoming more and more important. Especially for major car companies, whether they can do a good job in intelligent driving has become a "touchstone" to show their strength.
Without intelligent driving, what kind of smart car is it?
In the early days, Tesla was able to quickly open its "name" in major markets, in addition to the product itself, intelligent driving was a key gimmick. So much so that Wei Xiaoli later followed suit and put intelligent driving at a strategic height.
Huawei and Xiaomi have not been able to get rid of this "unspoken rule".
Huawei's HI mode or HarmonyOS Zhixing mode cannot avoid the blessing of "intelligent driving" capabilities. And Xiaomi Auto has set the goal of the first echelon of intelligent driving in 2024 before the Xiaomi SU7 lands.
Now, established car companies have also made efforts to drive intelligently. Even Great Wall and Chery have sent chairmen to personally broadcast live broadcasts for their own intelligent driving capabilities. Maybe they themselves know that if they don't exert their wisdom and drive, it will really be too late.
No one has me, no one has me, and the market is following such a simple law of competition. Intelligent driving, even more so.
Intelligent driving and electric drive are a perfect match. Academician Ouyang Minggao also commented on the advantages and disadvantages of fuel vehicles and electric vehicles at the Electric Vehicle 100 Conference:
"Electric vehicles have the inherent advantages of intelligence, and the autonomous driving of fuel vehicles cannot compete with electric vehicles. It is common knowledge that the accuracy of engine control cannot be compared to that of motor control, and the reaction time cannot be compared. ”
It is precisely for this reason that the probability of new energy vehicles replacing fuel vehicles has added a lot of certainty. Everyone is so active in involution and intelligent driving, in fact, in order to occupy a better position in the era of new energy vehicles.
The future is pure vision?
Intelligent driving is good, everyone needs it.
But despite the fact that this "road" is there, not everyone can walk it. In other words, because of the constraints of the enterprise system and the lack of technical capabilities, it is not easy to realize the landing of intelligent driving.
Not to mention anything else, it is very tricky to decide whether the intelligent driving solution is equipped with lidar.
Musk once said, "False and foolish=HD maps and LiDAR", which translates to that high-precision maps and lidar are equal to mistakes and stupidity. Therefore, Tesla has always been a strong supporter of the pure visual intelligent driving solution.
In the Chinese auto market, lidar is widely used, such as Weilai, Xiaopeng, Ideal, etc., either 1 is placed on the head as a "horn", or 2 is placed near the headlights, and there are even 3 or 4 lidar configurations, focusing on a "safety".
Fortunately, with the efforts of Hesai Technology, Suteng Juchuang and other manufacturers, the cost of lidar products has dropped again and again, otherwise so many hardware costs have piled up, let alone realizing "intelligent driving equality", and there is no chance of a price war.
In China, the earliest intelligent driving takes hundreds of degrees. Now, Baidu's high-end intelligent driving function has landed on Jiyue 01, but it has also chosen a pure visual intelligent driving solution.
Coincidentally, at the recent Huawei Harmony Ecosystem Spring Communication Conference, Yu Chengdong also debuted Huawei's pure visual intelligent driving solution HUAWEI ADS Basic Edition. Driven by "far ahead", the attention of the pure visual intelligent driving program has reached a new level.
From the integrated perception intelligent driving solution of lidar and high-precision maps, to the mapless intelligent driving that loses high-precision maps, and then to the pure vision of "the whole country can run" without lidar, it seems that the entire development line of intelligent driving is composed of these three stages.
Especially in the context of "reducing costs and increasing efficiency", the functionality and technology of intelligent driving are becoming more and more convergent. The low-cost pure visual intelligent driving solution has become more and more popular.
Coincidentally, the development of intelligent driving in recent years seems to have finally returned to the pure visual intelligent driving solution. Could it be that Tesla is right?
Of course, this is not advocating that pure vision will necessarily be the future of intelligent driving, after all, the common development of multiple technical routes will inevitably be the norm in the next new energy vehicle market.
But I want to remind that at this stage, even Huawei is optimistic about the intelligent driving route, and there is a high probability that it will not be a wrong path. And other car companies, should they also put the "pure vision" technical route on the R&D agenda?
In fact, regarding intelligent driving, whether it is self-incubation or seeking external supply, there must be a Plan A and a Plan B. And in this complex and changeable era of new energy vehicles, the position on the card table will not be left to those who "lie" to make money.
As for the remaining part of the car companies that "know what they should do but do not do", they will eventually be submerged in the dust of the times.