Economic Observer Reporter Chen Qijie NSFOCUS (300369. SZ) has 17 years of experience in going to sea. In recent years, based on various considerations such as "moving towards a larger market, participating in global competition, and maintaining technological leadership and vitality", NSFOCUS has stepped up its efforts to go global.
After communicating with the relevant departments of the Zizhuyuan Sub-district Office where the company is located, the relevant person in charge of NSFOCUS found that Beijing and Haidian District are concerned about enterprises going overseas and have financial support for foreign economic and trade enterprises that meet the relevant conditions.
In late March, Zizhuyuan Street, together with the Economic Observer and Jingguan Media, jointly held a forum on "'Bamboo' is ready to go, and 'Enterprise' is sailing for the future". At the forum, the relevant person in charge of the Beijing Municipal Bureau of Commerce gave an in-depth interpretation of the "Implementation Plan for Beijing's Foreign Trade and Economic Development Funds to Support Beijing's Overseas Investment and Cooperation" (hereinafter referred to as the "Plan") officially issued in August 2022. Yang Haifang, deputy director of the Haidian District Bureau of Commerce, also mentioned that he will continue to help enterprises solve the needs and problems encountered in overseas market expansion.
Chang Zengyu, Secretary of the Party Working Committee of Zizhuyuan Street, said at the forum that this year is the tenth year of the Belt and Road Initiative.
Zhang Fang, Sales Director of NSFOCUS Greater China, told reporters: "Previously, (we put a lot of energy on) improving product capabilities and developing the market. After this event, we will carefully sort out the subsidies and preferential policies, and strengthen communication with relevant departments to make the company's road to sea more calm. ”
Solve the problem of going to sea
It is rare for companies to go overseas held by the streets. According to the Communiqué on the Main Data of the Fourth National Economic Census of Haidian District, Beijing (No. 4), at the end of 2018, there were 5,700 legal entities in the secondary and tertiary industries in Zizhuyuan Street. Located in Haidian District, the technical gold content of these enterprises is also considerable.
Lian Haiying, deputy director of the Zizhuyuan Sub-district Office, told reporters that in the early stage of daily services and visits, the street staff captured the needs of enterprises to go to sea, and national policies also encouraged enterprises to go to sea. Therefore, Zizhuyuan Street consciously prepared for this forum to go to sea.
Leike Defense (002413. Zhan Ying, director of the office of SZ, participated in the forum held by the street with the company's overseas needs. As the first listed discipline company under Beijing Institute of Technology and a pilot enterprise of Zhongguancun's "1+6" pilot reform policy, Leike Defense's business application scenarios in the civilian field include airports, mines, transportation, vehicles and health care, etc., and have good market competitiveness.
Zhan Ying introduced that Leike Defense has been facing the domestic market before, and what kind of channels can be used to obtain foreign market demand, which is a question that needs to be answered urgently. In addition, it also has a demand for talents in overseas development, such as Arabic. After going to sea, for the laws and regulations related to intellectual property rights and personal information protection in overseas countries, Rayco Defense also needs to seek consulting services.
Nordson, which is mainly engaged in the production and sales of civilian explosives, faces more non-production safety and host country policy risks in the process of going to sea. How to do a good job in the management and control of this kind of risk is the "pain point" of companies like theirs.
Precise location of resources
Based on the demands learned during the service of the above-mentioned enterprises, Zizhuyuan Street invited several enterprises with rich experience and resources in going overseas to conduct targeted exchanges.
Foreign Language Teaching and Research Press (hereinafter referred to as "Foreign Language Teaching and Research Press") is a comprehensive cultural and educational institution founded and supervised by Beijing University of Foreign Chinese and featuring the publication of foreign language textbooks. Li Shujing, director of the Vocational Education Publishing Branch of the Foreign Language Research Society, said: "As the executive director unit of the China Vocational and Technical Education Society and the secretariat unit of the Foreign Language Education Working Committee of the Society, the Foreign Language Research Society can rely on the academic and professional advantages of Beijing Foreign Language Research Society and the think tank strength of the society to provide all-round support for 'going out' enterprises, including language + culture training, textbook development, brand building, national conditions consulting, skills competitions, evaluation services, etc., and actively help enterprises develop overseas." ”
In terms of talent training, Li Shujing said that the Foreign Research Society has extensive and in-depth cooperation with universities and vocational colleges across the country for many years, which can build a bridge for the integration of industry and education for enterprises and schools, and quickly respond to the demand for talents of overseas enterprises by jointly building talent training bases and industrial colleges with colleges and universities across the country, and closely connect and accurately match the talent supply side of schools and the talent demand side of enterprises.
China Overseas Engineering Co., Ltd. (hereinafter referred to as "China Overseas") is another enterprise with rich experience in going overseas invited by Zizhuyuan Street, and is also one of the earliest foreign economic enterprises in China to enter the international market, with advantages in the fields of international project contracting, foreign labor export and import and export trade.
In terms of helping corporate partners "go global", Jing Ruiqi, deputy director of the China Overseas Office, mentioned that China Overseas has strong business advantages and the ability to integrate the whole industry chain, which can provide valuable technical consulting services for enterprise partners in the process of going overseas.
Beijing Wanhuida Intellectual Property Agency Co., Ltd. (hereinafter referred to as "Wanhuida") mainly provides assistance to overseas enterprises in the field of intellectual property-related legal services. Zhang Han, a partner of Wanhuida, said that in the past two years, many companies have the need to go overseas, and many companies will pay more attention to trade policies, tax policies and subsidy policies, and intellectual property rights are often easily ignored by them. For example, the trademark of a museum in China was preemptively registered by a third party in Japan, and it later stopped the malicious registration through Wanhuida's agency service.
Zhang Han suggested that enterprises should pay attention to the monitoring of trademarks and applications outside the territory, and also do a good job in the layout of patents.
Follow-up feedback
The reporter learned that the enterprises participating in the overseas forum were all invited by Zizhuyuan Street after many exchanges and a full understanding of the demands of the enterprises.
Jing Ruiqi is looking forward to cooperating with various companies and going to sea together. She told reporters: "As a bridge connecting high-quality enterprises and high-quality resources in the street, this forum organized by Zizhuyuan Street accurately covers the policy support, information exchange and resource sharing of enterprises going overseas, and provides a good platform for enterprises to exchange and cooperate." ”
Zhang Han, a partner of Wanhuida, said that some companies participating in the forum have expressed their intention to communicate with Wanhuida in depth. Zhang Han said that the resources of Zizhuyuan Street Organization are very accurate, and the forum activities made him feel the confidence of Haidian high-tech enterprises to go overseas.
The forum was organized by the streets, which surprised many business representatives, and many enterprises intuitively felt the government's real support for enterprises to "go global". Lian Haiying said that enterprises in the jurisdiction have their own needs and resource advantages, and there is a lot of room for cooperation between them.