In today's society, as consumers become more and more savvy and rational, and pursue "good and economical" when buying things, the discount retail market has gradually emerged and become a new choice for consumers to pursue cost performance and quality.
In this market, consumers are able to find high-quality and reasonably priced products that meet their most modest requirements for "good quality and low price".
In recent years, the discount retail market has gained momentum. Whether it is offline outlet shopping malls or online e-commerce platforms such as Vipshop, they are attracting more and more consumers with unique discount retail models.
The charm of the discount retail model is that it allows consumers to enjoy high-quality goods at a reasonable price. Some netizens bluntly said: "I can buy a big brand in my hand at 35% off at Ole Vipshop, why spend money to buy it elsewhere?"
Take, for example, the outlets, which sell branded goods at discounts, which have quickly become popular in the Chinese market in recent years. According to statistics, there will be about 239 outlets in China in 2023, and the annual sales of outlets will be about 230 billion yuan, a year-on-year increase of about 9.5%.
Thousands of consumers are frantically scanning goods in the outlets, and the crowds queuing up are endless, and the outlets in the suburbs have attracted countless customers from afar with big-name discounts.
At the same time, online discount retail platforms are also popular with consumers, with sales of international high-end brands on their platforms increasing by 24% year-on-year in 2023 last year. Recently, the Vipshop 4.19 brand sale festival was launched, discounting 5000+ well-known brands, and some products were even reduced to 5% off, facing consumers with the ultimate cost performance, which directly attracted a large number of young people.
From the consumer's point of view, discount retail such as Ole and Vipshop is undoubtedly a shopping paradise, and the price of a dress can be bought here for three, and consumers can buy the most favorite products with the least money.
For merchants and platforms, the rise of discount retail is both an opportunity and a challenge. Vipshop, for example, introduced more than 1,500 new brands last year, including many trendy and international brands, to meet the individual needs of young people. In addition, Vipshop recently participated in the CICG for the first time as an exhibitor and buyer, and released the V-Global investment plan.
Sun Gefei, Vice President of Vipshop, said: "We will actively use the international exhibition to find potential partners, hoping to attract more high-quality global brands to enter Vipshop and jointly explore the development opportunities of the brand sales market." ”
The discount retail market is becoming a new choice for consumers to pursue cost-effective and quality, and how to provide more cost-effective products and how to optimize the shopping experience will become a problem that merchants and platforms must think about.