Sentence | Moda
"We all know that AI has arrived, that AI is now transforming every industry on the planet, and it will change the lives of all of us. ”
In the future depicted by Steve Hoffman, the "godfather of Silicon Valley venture capital", the world will change because of AI.
In the traditional perception of consumers, AI is more inclined to software capabilities, such as combining with search tools to bring people some new interactive experiences. But in home appliances such as TVs, which are more inclined to integrate software and hardware, how will AI "explode" the user experience?
All along,Whether it is from technology upgrading、Product iteration、Or picture quality improvement and many other aspects,Hisense TV has brought great shock to the industry and users。
On April 17, the "AI Better Life" 2024 new product launch conference was officially held. At the meeting,Hisense brought"New nuclear weapons"——Hisense TVE8Series。
This is based onULED XHall-sceneAIThe® image quality platform is built on the Hisense TVE8series,Under the innovative integration of AI and display technology,It fully demonstrates the hard core power of the new generation of peak picture quality。
What's more,Hisense TV also reached a strategic cooperation with"Black Myth:Wukong》Game IP,Dream linkage,Work together to bring the most extreme playing experience。
In the current extremely competitive TV market pattern,Hisense TVE8Series is undoubtedly a "depth bomb"。 It not only means that this super player continues to "stir" the entire industry, but also the beginning of a major change in the era of large-screen AI.
1. Under the wave of "crazy scroll image quality", how does AI get rid of invalid involution?
Large-screen TVs that are longer than Rolls-Royce, transparent Micro LEDs, and smart TVs that can talk to people...... At the recently concluded AWE conference, the wild show of "muscles" of major TV brands has become a unique scenery.
In the stock era,TV manufacturers have been trying their best to innovate and break the game,In the past few years, various cutting-edge technologies have been come up with,Promote the huge improvement of TV picture quality。
But no matter how the times change, consumers' pursuit of clear, delicate and realistic picture effects has never changed. This pursuit of picture quality,It not only reflects consumers' desire for high-quality visual experience,It also reflects the core direction of the development of the color TV industry。
However, in the process of "fighting monsters and upgrading" along the way, there have also been some chaos in the industry:
On the one hand, under the wave of crazy picture quality, the size of TV, display technology, and resolution have successively become the standard configuration of major TV brands, and the TV industry is constantly looking for new differentiation and selling points.
On the other hand, some manufacturers simply label the product with various "bluffing" parameters, which not only ignores the need for system optimization of the comprehensive performance of image quality, but also ignores the difference between the image quality of the laboratory and the image quality of the user's actual use scenario.
"Vigorous efforts can't produce miracles", how can the TV industry get rid of ineffective involution and achieve good picture quality in real use scenarios with thousands of faces?
In the era of artificial intelligence, AI has become the key to breaking the game.
Unlike previous voice assistants, AI plays the role of "Jarvis" (artificial intelligence in Marvel movies): it automatically adjusts picture parameters through intelligent algorithms and big data analysis, providing a more personalized image quality experience, thus achieving another subversion of image quality.
From the initial simple demand for watching movies, to today's pursuit of picture quality, sound effects, intelligent interaction and other aspects, consumers' tastes are constantly upgrading and changing. Behind this seemingly ever-changing appearance, there is one core requirement that remains the same, and that is the persistent pursuit of image quality.
This means that for manufacturers, embracing AI and seizing the high ground of image quality has also become the winner or loser of the success or failure of the enterprise.
2. The "AI" flies and unveils the veil of the "new nuclear weapon".
As the world's leading sales of Hisense TV,It has been pursuing"Good picture quality in the user's real use scene"The road of picture quality upgrade,The new generation of picture quality released this time is the pinnacle,It is Hisense's understanding of the form of TVAIThe product of the product。
Based onULEDXFULL-sceneAIContomeral® image quality platformThe Hisense TVE8 series,In"sense、core、light、Screen"The upgrade of full-link technology,The picture quality is improved to a new height。
Picture quality has always been the most direct experience of users' viewing experience, and it is also the yardstick for users to judge product technology. And good picture quality must be inseparable from a good chip.
Users who have bought TV products offline have a feeling,That is, the effect is so good when placed in the store,The effect becomes worse when you put it at home,A large part of the reason is that there is a huge difference between the ambient light in the store and the ambient light in the home。
And the latest generation of XinxinAIThe ®image quality chip ProUnder the effect of,No matter what environment the user is in at home,Day、Night;Strong light、Weak light;Cold light、Warm light,Hisense TVE8It can bring users consistently good picture quality。
For example,When you watch a movie at noon,The curtains are pulled open and the sunlight comes in,Hisense TVE8Adjust the brightness with the change of ambient light,Improve contrast。 When the AI detects that the content it is looking at is a realistic subject, it will calculate and adjust it to make the image quality closer to the real perception and the face and skin tone more vivid and three-dimensional. And with the staggered light and dark of the movie, the picture will also respond quickly, so that when it is bright, it will not be overexposed, and when it is dark, the details will be exquisite.
Under AI-enabled chip algorithm,In addition to perceiving the environment,Hisense TVE8It can also perceive"people"and"content。 No matter how close or far the user is from the TV, left or right, whether it is watching a movie or a sports event, it can automatically identify and automatically adjust the brightness and darkness of the picture and the sound quality of the left and right channels to achieve the ideal audio-visual experience in the viewing scene.
As we all know, display is the art of light. It is not difficult to make the TV "light up", but it is rare to make the picture "dark". This is also the reason for the rise of Mini LED backlight partition technology in recent years.
Hisense TVE8In display technology, it also brings a more advanced Mini LEDThe ultra-precision light control system。
For example, the new generation of E8N Ultra has been comprehensively upgraded in display technology, and the 5,000-level partition effectively reduces the uneven brightness and darkness of the screen, so that every light and shadow can be accurately presented, the bright field will not be overexposed, and the dark field is rich in details, thus improving the overall viewing effect.
Finally, there is the "screen". In the process of consuming color TV products,Many consumers often ignore the importance of the screen。 I believe that many users have encountered the phenomenon of reflection and reflection when watching TV, which is especially obvious in the strong light environment during the day.
And Hisense TVE8The new upgrade of ultra-low reflection black screen is born for this。 The screen can achieve an ultra-wide viewing angle of 178°, lower ambient light reflectivity and higher contrast, reducing reflection, reflection and glare, and the whole family can sit around and watch the movie, no matter how you look, it is clear.
For example, in the trailer content released by "Black Myth: Wukong", there are dozens of exquisite cultural monument scenes. From the incense burner base of Lingyin Temple to Chongqing Dazu stone carvings, from pavilions and pavilions to ancient temple murals, as well as the latest bamboo forest and ancient sculpture scenes released by Hisense TV, every detail is a beautiful presentation of ingenuity.
And through Hisense TVE8Present,XinxinAIInterimage ®quality chip ProInsight into the details of the image like "fiery eyes",Color、Contrast、Clarity、Dynamic optimization of fluency, etc.,Ensure that every frame of the beautiful picture is presented accurately。 The ultimate Mini LED light control performance,It also greatly improves the texture of the picture,Whether it is a set of carving、Painting、Cliff statue in one of the gold,Or the colorful Xiaoxitian"Hanging sculpture",Or the colorful murals of ancient temples,Hisense TVE8Series can let "Destiny Man" immerse himself in different scenes,Truly appreciate the excellent experience of the westward road。
In short,withAIBLESS,Hisense TVE8It allows users to look at any time、Any environment,Any scene、Watch any content,Have the best picture quality perception。
It is worth mentioning that,This is not all the advantages of Hisense TVE8。
In order to create the ultimate viewing experience,Hisense TVE8Not only is it full of sincerity in picture quality,It has also been carefully designed and optimized,Improved three major audio structures,It brings users a clearer、Transparent and shocking sound quality experience。
Take Hisense TVE8N Ultra as an example,It is equipped with a patented sound system design,2Main channel+1Subwoofer+2Horn speaker sound structure,8Sound generating unit,Multi-channel spatial sound field,Enhance the sense of sound positioning,Build an immersive stereo sound like being on the scene,Bring users the enjoyment like an opera house。
In other words,Hisense TVE8Let the good picture quality change from"Difficult to adjust"Changed to"Good tune",Break the ineffective involution of thousands of people in the TV industry,Realize the jump of good picture quality of thousands of people and thousands of faces in real use scenarios。
What's more,AIThe positive cycle has been formed with Hisense TV,InAIThe new generation of picture quality of Hisense TV is at the same time,Hisense TVE8It has also becomeAIThe best carrier for the landing of technology。
3、Explosion changes the TV audio-visual experience,Why is it always Hisense?
The domestic TV industry embraced AI, in fact, as early as the second half of 2015. But why can Hisense TVE8 become the "king bomb" in the era of large screenAI?
On the surface,Whether it's picture quality or sound quality,Whether it's intelligent experience or movie viewing、Game experience,Hisense TVE8The series all cater to the user's current "pain points"。
But in the long run,In the past 12 years,As a "doorbreaker" to create the ultimate user experience,Starting from user needs,Create touching products,It is Hisense's consistent pursuit。 For this brand, it is precisely because of the innovative concept of people-oriented technology and the ingenuity pursuit of perfection that it can continue to gain market recognition, realize its own brand going overseas, display technology going overseas, and shine on the world stage.
And this,This is the key to Hisense TV's unrivalry in the industry——Omdia data show,In the past year,Hisense TV with26110000 total shipments,Ranked second in the world,It is the world's TOP5Among the brands,6The only brand that has continued to grow in the past six years。 In the Chinese market,Hisense TV has achieved a market share of 20 consecutive years,User satisfaction has been the first in the industry for 9 consecutive years。
And as the culmination of Hisense's TV technology innovation,Newly upgradedULEDXFULL-sceneAIContion® image quality platform,It can make HisenseE8Bring users in different scenes、Different times、Good picture quality at every moment"Infrastructure。
This is due to Hisense's insistence on science and technology and innovation-driven"Goalkeeper"Identity,From the earliest participation in chip research and development,To more than 20 years of continuous investment,Realized the transformation from a home appliance enterprise to a high-tech enterprise。
According to CINNO Research data, in the global TV TCON chip segment, Hisense's shipment market share in 2022 will reach 45.8%, ranking first in the world.
The Chinese TV market in 2023 has experienced the "darkest moment" of nearly a decade, with annual shipments of 36.56 million units, down 8.4% compared with 2022, and TV shipments falling below 37 million units for the first time in nearly 10 years.
But Hisense is an exception. According to the financial report, the company achieved revenue of 53.615 billion yuan, a year-on-year increase of 17.22%, and the net profit attributable to the parent company was 2.096 billion yuan, a year-on-year increase of 24.82%. Both revenue and profit maintained double-digit growth.
In the view of Li Wei, president of Hisense Video, "AIThe technology is human-scale. "The focus of AI is not on the technology itself, but on user value. Every time technology jumps,It's all user value, Hisense TV pays so much attention toAI,In essence, it still cares about user experience。
This is also why,As a subverted picture quality"Solder"Hisense TV,Reserve technology on the panel,Carry out a full-stack layout of technology,Ensure that there are no shortcomings in picture quality upgrades,Let the TV have better picture quality performance under comprehensive adjustment。
In other words,Hisense puts its own insight and understanding of the market、User insight and understanding,Benefit from in-depth research on TV application scenarios,And fully applied toE8Series TV innovation,Only then can there be unparalleled picture quality to shock the industry。
In particular, Hisense TVE8It also joins hands with domestic stand-alone game masterpieces《Black Myth:Wukong,Launch an exclusive picture quality mode,With the former's self-developed chip、Deep accumulation in display technology and image quality processing,It will undoubtedly bring more surprises and possibilities to users。
It is foreseeable,2024AIThe wave is unstoppable,Not afraid of challenges,Hisense, which surpasses itself, will also open one new chapter after another in the TV industry。