The high-profile 135th China Import and Export Fair (hereinafter referred to as the "Canton Fair") was grandly opened at the Pazhou Convention and Exhibition Center in Guangzhou. As the "barometer" and "weather vane" of China's foreign trade, the Canton Fair has attracted global attention.
As a leading enterprise in the home appliance industry, Haier Smart Home has been committed to providing more intelligent, convenient and environmentally friendly life solutions for users around the world. In this event, Haier washing machine, with its excellent scientific and technological strength and innovation ability, brought the X11 series washing and drying combination to the exhibition hall, bringing a feast of wisdom, technology and green life to global exhibitors, and showing Haier's leading position in scientific and technological innovation and green environmental protection to the world through practical actions.
At the Canton Fair: showcasing leading scientific and technological solutions
Since participating in the Canton Fair, Haier Smart Home has always been committed to providing leading life solutions for global users. At this year's Canton Fair, Haier Smart Home not only brought the most advanced technology products to the scene, but also launched a variety of green and smart solutions.
In the Haier Smart Home exhibition area, the latest high-end products such as X11 series washing and drying combinations and clean ice-making refrigerators attracted many merchants to stop and experience. Among them, Haier X11 washing machine is equipped with original new air technology, which can replace the air in the cylinder in 2 minutes, and can achieve up to 12 hours of air exchange, and even if you forget to take out your clothes after washing, it will not produce peculiar smells. Haier's clean ice-making refrigerator is the first three-system refrigeration, with independent refrigeration in the refrigeration, freezing and ice-making rooms, which is up to 10 times purer than the ice cubes produced by ordinary refrigerators. And its freezing and dry and wet storage technology can extend the preservation and freezing time of fresh and vegetables to 2 times.
Expert air conditioner achieves "clean air" while achieving "clean air", with a UVC PRO sterilization rate of up to 99.998%, while Southeast Asia relies on the Haismart platform to provide users with smart services, intelligently adjust the best refrigeration mode, and maximize energy saving on the premise of ensuring the refrigeration effect. Smart HQ has been implemented in North America, which can realize the OTA upgrade technology of air conditioner internal and external units, leading the industry.
In addition, with the deepening of the concept of sustainable development, energy saving, environmental protection, green and low-carbon have become the focus of users' attention. In response to this demand, Haier Smart Home exhibited a series of energy-saving products and solutions such as the heat pump dishwasher, which has the lowest energy consumption in the industry, and the R290 ATW for zero-carbon buildings. Among them, Haier dishwashers are 30% more energy-efficient than European A-class energy consumption, achieving the world's lowest energy consumption among the same products, and at the same time, using intelligent door opening and quick-drying technology, the drying efficiency is higher, which not only meets the user's clean needs, but also meets the user's awareness of energy conservation and environmental protection. The R290 ATW heat pump solution, which includes photovoltaic, energy storage, air source heat pump and other equipment, has an energy efficiency of A+++ at 35°C and 55°C, and the energy efficiency has been industry-leading, realizing green energy supply and efficient and economical operation of the entire system, bringing users an efficient, comfortable, convenient and safe energy-saving experience.
Outside the Canton Fair: the world's high-end brand creation to achieve comprehensive leadership
The high-end, green and smart solutions exhibited at the Canton Fair are part of the achievements of Haier Smart Home based on the differentiated needs of users and insisting on independent brand creation. Since going overseas, Haier Smart Home has been determined to be its own brand and take the road of high-end brand creation. After more than 30 years of global brand creation, Haier Smart Home has begun to achieve market leadership in an all-round way.
Globally, in 2023, Haier will once again rank first in the world's retail sales of large home appliances, which is also the 15th consecutive championship. In the U.S., GE Appliances has become a leading home appliance company. In Europe, Haier Smart Home's revenue grew by 23.93% against the trend, and the market grew the fastest for 8 consecutive years; In New Zealand, Fisher & Paykel ranks No.1 in the white electricity market; In Pakistan, Haier's market share ranks No.1 in the industry; In Vietnam, AQUA washing machine is No.1 in the industry; In Thailand, Haier is NO.1 in the air conditioning and freezer industry......
In the early 90s, Haier Smart Home, like all Chinese home appliance companies, went abroad and went to the world from the platform of the Canton Fair. At that time, Haier Smart Home insisted on taking the road of "export branding", which was also the most difficult road, which not only required a large amount of upfront investment, but also required a long period of brand consumption to be accepted by the Western market.
By the end of the 90s, Haier Smart Home began to establish a three-in-one localization base in the United States and began to create a local brand. Today, Haier Smart Home has 10 R&D centers, 143 manufacturing centers, and 230,000 marketing networks around the world, promoting globalization with localization, serving globalization with globalization, and constantly writing the latest achievements around the world.