When it comes to the "top stream" and "super Internet celebrity" in the technology circle, we have to mention Lei Jun, the founder, chairman and CEO of Xiaomi Technology. With his amiable proximity to the people, and the "industriousness" of more states a day, Lei Jun has attracted countless fans on major social platforms. Recently, Xiaomi has officially become a car factory, and Lei Jun once again brought goods for Xiaomi SU7, did marketing, and frequently updated account content. According to the statistics of the data tool of Xinbang, in the past 30 days, Lei Jun's personal social accounts have increased by 4.05 million, 200,000 and 260,000 respectively on Douyin, Xiaohongshu and Station B, and the cumulative number of fans on the whole network has exceeded 4.51 million.
Lei Jun
According to the data, as of April 16, Lei Jun's Douyin fans reached 16.49 million, Douyin posted 60 posts in the past 30 days, Weibo fans 23.66 million, and 207 posts in the past 30 days. Judging from the data, Lei Jun's major social accounts are ahead of other car company bosses in terms of followers.
The addition of Xiaomi has made the already fierce competition in the automobile circle "roll on roll". Many owners of traditional car companies have come down and brought goods for their own products in person. Among the bigwigs in the car circle, Lei Jun can be called an Internet celebrity-level figure. Zhou Hongyi, the founder and chairman of 360 Group, has praised Lei Jun in public more than once, "Many successful entrepreneurs, such as Xiaomi's Lei Jun and Huawei's Yu Chengdong, have become god-level Internet celebrities, saving the company a lot of advertising costs through personal influence and brand charm." ”
Inventory of the social account of the boss of the automobile circle
In addition to Lei Jun, from Li Xiang, CEO of Li Auto, who is known as the "King of Weibo", to Musk, CEO of Tesla, the "Iron Man of Silicon Valley", and then to Yu Chengdong, who is "far ahead", they are all big Internet celebrities in the automotive industry, and they have also brought a lot of traffic to their own brands.