Author |Lola
In the second week of April, Entertainment Capital synthesized media data from all parties to obtain the consumption of each short drama this week and ranked its popularity. Conduct a comprehensive analysis from multiple perspectives such as the explosion point, content and producer of the short drama, and find a way to break the circle of the short drama.
The short dramas on the list in this issue, the advantages of female frequency dramas are fully displayed, occupying most of the seats on the list with quantity, and there is no lack of innovation in the theme, dominating the list with the gimmick and cool points of "female god of war". The male frequency short drama still continues the traditional cool drama mode such as God of War + counterattack. It is worth noting that most of the short dramas on the list in this issue are well-made and have special effects, which shows that the short dramas have matured on the road of high-quality transformation.
(The data in this article is based on the data of the "Drama Chacha" short drama hot list, from April 8th to April 14th)
According to the list, Xiaoyu summarized the characteristics of this week's popular short dramas:
1. The top brands performed well, with malt, ice sweet, mountains and seas, tomatoes, and capacity all on the list. Among them, malt's performance is particularly outstanding, occupying two seats in the list for two consecutive weeks, and this week's female frequency drama "The Return of the Supreme Red Face" at the top of the list and the female frequency drama "The Eldest Princess Arrives" ranked sixth. The latter includes many elements of ancient costumes, counterattacks, and family affection, and has been on the list for two weeks, and the explosive potential is worth paying attention to.
2. The pattern of women's frequency slaughter lists tends to be stable. In terms of quantity, the ratio of male and female frequency themes in the top 10 of this week's hot list is 3:7, which is not much different from the comparison value of male and female frequency themes on the list in previous weeks.
3. The theme of female frequency + God of War dominates the list. Malt reached the top with the female frequency war drama "The Return of the Supreme Red Face", which shows that in addition to the female frequency hot keywords such as boss, flash marriage, and cute baby, the theme of the god of war loved by the male frequency is still popular in the female frequency track.
4. Micro-short dramas usher in micro-innovation. Seal's female frequency drama "Sorry, You're the Stand-in" is a 31-episode mini-drama with a total duration of less than 40 minutes, which is more in line with the user's fragmented pastime model than the traditional 100-episode short drama.
5. This week's consumption has dropped sharply, and there is a lack of big hits. Compared with the weekly consumption of nearly 6500w in "Unattainable Love" and the weekly consumption of nearly 4111.1w in "Watching the Son and Respecting the Father", the top of this week's list "The Return of the Supreme Red Face" is only 2113.7w.
No.1 in the world.
The first place on this week's popularity list is Malt's female frequency war drama "The Return of the Supreme Red Face". As a strong new drama on the list on April 13, the show topped the list for two consecutive days, and the popularity is still ranked first on the daily list, forming a cliff gap with the second place. In terms of streaming, "The Return of the Supreme Red Face" mainly invests in malt micro-dramas (Douyin mini-program), Wenyu short drama (Douyin mini-program) and Yufeng short drama (WeChat mini-program).
The play is not lacking in innovation in terms of subject matter, combining the female frequency and the god of war to create an invincible female god of war at the beginning, telling the story of the Ye family's tragic slaughter by Shuramen, the youngest daughter Ye Nianjun, who was lucky to survive, returned from cultivation and became the new master of the Aoki Lingxin who was in charge of the world, and passed the test all the way to avenge the story of her family.
The secret of the show's hits:
1. Female frequency + God of War + counterattack, layer upon layer of element superimposed buff. This time, Malt returned to the throne of the king, abandoning the homogeneous content of female frequencies such as wealthy families, flash marriages, and bosses, and telling the story of the female god of war counterattacking and revenge after cultivation, which directly hit the audience's cool point.
2. The play sets up the emotional opposition between good and evil at the beginning, so that the Ye family is first on the weak side, and after being bullied and ravaged by the villain, the female god of war appears in a dashing manner at a critical moment, using force to impress everyone, and after the villain is slapped in the face, she shows the identity of the new master, leading everyone to kneel and worship, and the refreshment continues to escalate.
3. The action scenes that come with the God of War drama can make the audience get visual emotional incitement, which can often resonate with the audience.
No.2 in the world.
The second place on this week's hot list is the male frequency travel drama "Ten Years of Cold Window No One Asks" produced by Yunyue Youhe. Since it was on the list on April 12, the show has stayed on the list for four days, and has always been in the top 3 position, with a weekly consumption of 2046.4w. The play is different from the traditional God of War background of male frequency, focusing on the theme of physics topics that science and engineering men love, showing a bright color in the list.
The story tells the story of the male protagonist Lin Xinghuo who traveled back to 60 years ago and decided to give up the college entrance examination to participate in the folk invention competition, so that the controllable nuclear fusion invented after 60 years appeared in advance, which attracted the doubts and contempt of the judges, but because of the high ratings, he was assisted by the TV station, successfully counterattacked, and attracted everyone's worship.
The secret of the show's hits:
1. Involving a lot of physics knowledge, compared with the sloppy traditional male frequency short dramas, the plot is more professional, the logic is more thorough, and it adds a lot of freshness.
2. The male protagonist comes with an omniscient viewpoint that travels back from the future, and he is invincible at the beginning, and he counterattacks all the way in front of the ignorant masses, and the feeling is full.
3. The story is set in an urban background, and the overall painting style is modern and urban, which is quite fresh and temperamental, which is easier to arouse the audience's substitution and resonance.
No.3 in the world.
Ranking third on this week's hot list is Bingtian's female frequency sweet pet drama "Why is the Flash Husband Like That". After the show was on the list on April 8, it dominated the list for two consecutive days, with a consumption of 1585.4w. In terms of streaming, "Why Is Your Flash Husband Like That" mainly invests in Yubai Theater (WeChat Mini Program), Pineapple Theater (Douyin Mini Program) and Snow Flower Theater (Douyin Mini Program).
The play is not new in terms of subject matter, gathering female frequently popular elements, telling the story of the president's male protagonist who does not say goodbye after spending the Spring Festival with the female protagonist, and the female protagonist takes Mengbao to work hard in the workplace, reunites with the male protagonist after a long absence, falls in love, and finally discovers that the male protagonist is Mengbao's biological father.
The secret of the show's hits:
1. The play almost integrates all the popular keywords of modern female dramas: workplace + sweet pet + emotion + city + cute treasure, using multiple tricks together, can always hit the audience's preference.
2. The play skillfully controls the audience's psychology, and constantly sets up coincidences to make the two identities fail to recognize each other, and the highlight of the whole drama is the suspense revealed, which satisfies the audience's appetite.
3. The hostess is very pleasing, one person takes the baby to work hard in the workplace, relies on the ability to be promoted to the president's secretary, handles the gossip properly, and the male protagonist recognizes each other and joins forces to repel the vicious female second, quite a big heroine.
No.4 《汉殿神君》
Shanhai's male counterattack drama "Handian Shenjun" ranked fourth on the hot list this week. The show topped the list on April 10, and although it fell to second place the next day, it can also be seen how popular the show is, with a consumption of 1578w. In terms of streaming, "Handian Shenjun" mainly invests in Qingyun Lebo's WeChat mini-program, Wangshu Theater (Douyin mini-program) and Shanhai Xingchen (WeChat mini-program).
In terms of subject matter, the play tells the story of the male protagonist of the chef with a monthly salary of 5,000 and the president of a beautiful woman with a net worth of 10 billion to marry, and later found that the male protagonist is the Handian Shenjun himself, who has disappeared for three years. There are many historical elements incorporated into the plot, which makes the whole story richer.
The secret of the show's hits:
1. With the "God of War Counterattack" drama, the audience psychology is grasped. The opening scene of "Shenjun has not been seen for three years" attracted the audience of the god of war to stop, and then quickly cut to the urban blind date scene, and the president of the beautiful woman with a net worth of tens of billions took the initiative to propose marriage, feeling happy and saving;
2. The performance of the heroine Zhao Huinan adds a lot to the whole short drama. Zhao Huinan starred in many short dramas, and gained many fans with her excellent appearance and superb interpretation.
3. It is well-made, and it is close to the high-quality products in terms of service, art setting and camera scheduling.
No.5 in the world.
The tomato short drama transformed into an online text won the fifth place on this week's hot list with the female frequency sweet pet drama "After Flash Marriage, the War Less Force Me to Give Birth Every Day". The play climbed to the top three on the daily list on April 10, and was not off the list the next day, still ranking third, with a weekly consumption of 1434.4w.
The play tells the story: After Jiang Ruoyan, who was abandoned by his biological father and stepmother, returned domineeringly (vest, Chinese medicine master, invisible rich), he went to the wedding of his fiancé and stepsister and successfully robbed the marriage, and since then he has become the fourth young grandmother of the Zhan family who everyone laughs at in the upper circle, and the male protagonist Zhan Jingyu also confronts her. Jiang Ruoyan violently beat the second generation of the rich man, tore his stepsister Little White Lotus, and bravely won the inheritance occupied by his biological father, a series of operations made Zhan Jing vain impressed, slapped his face and fell in love with the heroine, and turned to protect his wife domineeringly.
The secret of the show's hits:
1. Adapted from Tomato's online IP, it has a certain fan base.
2. Different from the simple female frequency sweet pet drama with the main line, the plot of the show has ups and downs, and the cool point and reversal converge.
3. Mature online articles come with many popular tags, such as the heroine's vest + love after marriage + strong men and strong women, all of which have full user appeal.
No.6 "The Eldest Princess Arrives"
Malt's other female frequency drama "The Eldest Princess Arrives" is a costume counterattack drama. The show won the second place on last week's list, and the popularity continued this week, causing people to sigh at its explosive potential. The play includes many popular elements, ancient costumes + female frequency + counterattack + family buff stacked, telling the story of the heroine who was abandoned by the phoenix male champion and broke off with her kindness, and then was recognized by the emperor and turned over to become a princess of a country.
No.7 "I'm sorry, you're the stand-in"
Seal's female counterattack drama "Sorry, You're the Stand-in" won the seventh place on this list. The drama is the only mini-short drama with only 31 episodes on the list, with a recharge of more than 5 million within 48 hours of being launched, and it topped the daily list on April 11, with a cumulative weekly consumption of 1332.4w, indicating that this kind of mini-short drama may become the next trend.
The play follows the conventional drama of counterattack revenge drama, telling the story of the daughter Miss Jin Baola who was disfigured by jealousy of Jin Kexin, who was remodeled into Lin Baola, and engaged to Master Gu with a stand-in image. And the original Lin Paula eventually became a stand-in and was sent to a mental hospital to become a madman.
No.8 "If the Voice Remembers You"
The female frequency counterattack drama "If the Voice Remembers You" is produced by Kuaichuang and ranks eighth on this week's list. The play has been on the list for three days in a row, with a weekly consumption of 1171.2w, focusing on the counterattack drama of real daughters vs fake daughters, setting up the suspense of the truth being revealed, and letting the audience want to find out.
The story tells the story: Shengsheng, the daughter of a wealthy family who was born and replaced, grew up in the poor woman Tian Rong's family, was abused by the mother and son, and after being admitted to the conservatory of music with talent and hard work, she met Tian Tian, Tian Rong's biological daughter and the adopted daughter of the Gu family, the latter was jealous of Shengsheng's musical talent, and deliberately bullied Shengsheng, so that he was bullied by the whole school, and finally the truth surfaced, Shengsheng took back the identity of the wealthy family, Gu Tian did not recognize the identity of the daughter of the Tian family, causing Tian Rong to kill herself in despair.
No.9 "Who Pity the Grass"
The capacity of the female frequency counterattack drama "Who Pity the Grass" ranked ninth on this week's list. The play is a new drama on the list on April 9, jumped to the second place on the list the next day, and slipped to the sixth place on the third day, with a cumulative consumption of 1101.9w on the third day of the list. The play also tells the story of "Tanuki for Prince", the daughter heroine was transferred by a nurse at birth, forced to become a rural woman, and was oppressed by Zhao's fake daughter Zhao Mengning in the workplace, and her identity was finally revealed after a series of setbacks.
No.10 "Seeing the Dragon"
Micron's short drama "Seeing the Dragon" still follows the old route of male frequency + counterattack, ranking tenth on this week's list. The story tells that after the security guard Xiao Beichen was violently beaten by his wife Qin, he ushered in the beautiful president to take over, and it turned out that the man's identity was the eldest of the Xiao family. Previously, due to an accident, the Xiao family suddenly changed, and in order to ensure the safety of his son, the old man asked the guy to hide his identity and go to the Qin family to be a son-in-law.