Hello everyone.
Aunt Shanghai, changed the logo
From the past, a playful girl wearing a cheongsam, wearing a cheongsam, holding two balls, holding milk tea and a straw:
Became, orange, short-haired, hat-wearing mature teen:
A strong Chinese national style, a modern sense that seems to be coming back from abroad
At first glance, I really can't recognize it, I can believe it when it is a copycat name, it's quite subversive.
Offline stores are also gradually updated -
The first store in Hefei shared by netizens:
Source: Xiaohongshu@strl_
Shandong Furong Street Store:
Slogan - Oriental Modern Tea Life
Source: Xiaohongshu @ Qingshan Rudai
Compared with the previous cold and high-end silver, the overall appearance has become more atmospheric and enthusiastic, and it is also more visually impactful.
Source: Xiaohongshu @ Tea Drink Cuntou Brother
Some people think it's a lot more advanced:
Some people say that it is not good-looking:
Someone ridiculed:
Some people think it's a bit like the taste of Overlord Chaji:
Let's put it out and compare:
It was revealed that it was designed by two families and one person, but I don't know if it's true or not:
Some people think it's like selling hats:
There are also people who think that they hit "Miss Puff" and "Satoshi Kon's Red Hot Pepper":
A more interesting way to put it is: Dream back to the syrup
Because in addition to the change in the shape of the lady in the logo, you can also find the image of a yellow leopard in it:
Source: Xiaohongshu @ Qingshan Rudai
Source: Xiaohongshu @ Qingshan Rudai
Childhood advertising DNA moved.
In addition, you can also see elements such as lions and elk in the decoration of the walls......
There is a kind of exquisite retro fusion of jungle wildness.
Source: @瞧瞧乔
There is also a map of the earth on the wall, with the text:
love and wink！
Love the world and be yourself!
Walk through the urban jungle and follow the leopard shadow in your heart.
Visit the Oriental Tea Plantation and collect ingredients from all over the world.
……
Tea doesn't have to be ancient, coffee doesn't have to be Western,
Ancient and modern coexist, East and West coexist.
……
It can be seen that Aunt Shanghai is going from Shanghai to the world.
Between the lines, there is one main one - the integration of East and West, the vision of the world, and the upgrading of fashion
Not to mention anything else, this concept and tone are quite in line with Shanghai's world temperament.
At present, there are still a few days left before the official announcement:
This model picture, it seems that there is still an idea of the elegant tone of "Flowers"?
I don't know what everyone thinks?
It is understood that the LOGO of Aunt Shanghai is not the first time to be upgraded.
The earliest Shanghai aunt is just like the brand name, it is really a-
The image of a cute hot aunt
Netizens also collected the point card at that time:
Source: Xiaohongshu @momo
Isn't it cute?
In 2019, the IP was upgraded, and it became a black and white ball head——
Miss Shanghai
In 2022, in order to highlight the characteristics of the brand's fruit tea, the logo has changed to a more eye-catching and fresh green at the beginning:
In short, each change is a direction:
Younger and younger, more and more fashionable
Before, I also linked up with design bloggers to come up with a wave of local image refrigerator magnets, which were quite popular:
However, if you think about it carefully, Aunt Shanghai is indeed quite able to follow the trend.
Now it is more like a shift from the popular fruit tea track to the original leaf fresh milk tea track that emphasizes the more mellow and pure.
Looking at the changes in the logos of other brands in the milk tea industry:
Some highlight the national style
Some highlight the brand's characteristics
The circle guy thinks that Aunt Shanghai's upgrade is more similar to the intention of Farewell My Concubine:
On the basis of the traditional national style, they have become more simplified, more fashionable and more open.
On the one hand, it can create a new sense of freshness for consumers, and on the other hand, the upgrade of image and temperament also highlights the expectations and ambitions of brands to be more open and outward.
I don't know this wave of new images of Aunt Shanghai, do you like it?