Recently, a news from Xpeng Motors has attracted a lot of attention in the automobile market: the price of the 2023 Xpeng P7 586E model has been reduced to 140,900 yuan after comprehensive subsidies. This price is almost halved compared to the official guide price of 239,900 yuan, and such a large discount is indeed a very tempting choice for consumers who like Xiaopeng P7. However, behind the crazy price reduction and rush to buy, we can't help but ask: in the face of such price reduction, should we take decisive action, or choose to wait and see and be a rational waiting party?
First of all, we need to understand the background and reasons for this price reduction. It is understood that the model with this price reduction is the 2023 Xiaopeng P7 586E, and the price after comprehensive subsidies can reach 140,900 yuan, including a time-limited discount of 84,000 yuan, a subsidy of 5,000 yuan in Shenzhen and a replacement subsidy of 10,000 yuan. It can be seen that the price reduction is mainly aimed at the inventory models, the purpose is to clean up the inventory of spare parts and recover funds. In other words, this price reduction is not to promote new models or increase market share, but a sales strategy of Xpeng Motors. Therefore, when consumers consider buying, they need to be clear about their car purchase needs and whether they really need this model, rather than being attracted by the price and blindly buying.
Secondly, we need to consider the configuration and performance of the 23 Xpeng P7 586E. As a medium-sized pure electric vehicle, Xpeng P7 586E is equipped with a second-generation permanent magnet synchronous motor, with a maximum power of 196kW and a peak torque of 390N·m, equipped with a liquid-cooled and constant temperature ternary lithium battery pack, and a cruising range of 586km under CLTC comprehensive working conditions. However, such configuration and performance are also at the middle and upper level in similar models, which can meet the daily travel needs of most consumers.
Finally, we need to consider the impact of this price reduction model on the rest of Xpeng's models. As one of the star models of Xpeng Motors, the price reduction of Xpeng P7 will undoubtedly have a certain impact on other models of the same brand. In addition, as the main "victim" of Xiaomi SU7 after its launch, the price reduction of Xpeng P7 can be said to be expected, and it is expected that the price of the new P7i may drop to the current price range of 23 models after the inventory of the 23 P7 586E models is cleared. And, especially before, the price of the Xpeng G6 580 long battery life Plus version was also discounted to 179,900 yuan, although some configurations have been castrated, but it also means that the terminal price still has room to be discussed. In this context, the emergence of price reduction posters has made consumers' psychological expectations for P7i and G6 even lower to the 150,000 level. Therefore, it is not impossible that the next 150,000 P7i and G6 models will appear.
This aggressive pricing strategy may be a self-help behavior of Xpeng Motors in the fierce competition for new energy vehicles. As more and more competitors enter the market, the market share of the Xpeng P7, as the sales pillar of the brand, has been greatly challenged. By slashing prices, Xpeng may be able to increase sales and ease inventory pressure in the short term, but this approach may have a negative impact on the brand image and the feelings of old car owners. For owners who have already bought the Xpeng P7 at a higher price, a sharp drop in the price of a new car can create a psychological imbalance and even feel betrayed. In addition, such practices may also erode consumer confidence in the brand's value, which could damage the brand's premium image in the long run.
For consumers, the 140,900 yuan Xpeng P7 seems to be a rare opportunity. But there are a few factors to consider before buying a car on impulse. First of all, is this price really competitive in the current involuted market? Second, in the same level of new energy models, does the Xpeng P7 still have an advantage in performance, technology and service? Finally, consumers should consider their actual needs and the cost of using the vehicle, not just a one-time payment when buying a car.
If you happen to need a pure electric sedan that performs well in all aspects at the moment, and you have a limited budget, then the 2023 Xpeng P7 586E, which is currently priced down, may be a good choice. At the same time, as an ordinary consumer who may not change cars frequently in the next few years, we also need to remain calm and rational, and not be confused by the price. Before purchasing, we need to carefully understand the configuration, performance, reputation and other aspects of the intended model, and make a decision based on our actual needs and budget. In addition, we can also pay attention to the dynamics and other product information of each car company, so that we can buy the most suitable car for ourselves in this "chaotic and glamorous" market. Although the drop of Xpeng P7 to 140,000 level undoubtedly provides consumers with a more cost-effective choice, but whether to make a decisive move or do it and wait for the party, we should all remain rational and calm, and not be swayed by the price.