Author: Sun Yan Source: IT Times
Today (April 17), the 100-day countdown to the Paris Olympic Games, the official licensed merchandise will be launched in China and exclusively launched on Tmall. Consumers have been able to purchase the first batch of officially licensed products such as the mascot "Friger" on the official flagship store of Tmall Olympics.
Witnessed by the leaders of the International Olympic Committee, the Shanghai Organizing Committee of the Olympic Qualification Series, the Consul General of France in Shanghai and representatives of a number of Olympic sponsoring brands, Yu Danli, general manager of the marketing department and marketing platform of the Tmall Division of Taotian Group, officially announced the launch of the Paris Olympic licensed products on Tmall.
This is the first meeting between "Frige" and Chinese consumers, and the image of "Friger", derived from the Phrygian hat, one of the symbols of French culture, reflects the profound historical and cultural heritage of France, and also conveys the unity and peace in the Olympic spirit. Among the first batch of licensed merchandise to launch are a 38-centimeter-tall plush toy with the image of Friger, a figurine of Friger posing with the Eiffel Tower, a landmark in Paris, and a commemorative silver coin from the Olympic sports series.
Six years of "Tmall old store" once again on the new Olympic periphery. In 2018, the IOC opened the official Olympic flagship store on Tmall for the first time, enabling the sale of Olympic goods without time differences, seasons and cycles, which is one of the important milestones in the IOC's digital transformation. Since its launch, the store has attracted millions of fans and hundreds of millions of visitors. The Beijing 2022 Winter Olympics and the great success of the mascot Bingdundun became a milestone moment for China and the Olympic Games. Anne-Sophie VOUMARD, General Manager of Television & Marketing Services at the IOC, said: "As one of the world's largest brand and retail e-commerce platforms, Tmall provides us with an unrivalled platform that allows us to engage and reach fans who love the official Olympic merchandise."
The historic Shanghai Qualification Series will take place from 16 to 19 May on Shanghai's Huangpu Riverside and will feature 464 of the world's best athletes competing for more than 150 quota places in breakdancing, rock climbing, skateboarding and BMX freestyle. This move not only demonstrates China's important position on the international sports stage, but also provides an opportunity for the Chinese people to watch high-level international events at their doorstep, which will surely set off a new round of Olympic enthusiasm.
2024 also marks the 60th anniversary of the establishment of diplomatic relations between France and China, and the Consul General of France in Shanghai, Joan Valadou, said: "Sport is a very important and dynamic part of the bilateral relationship between China and France, especially in the areas of training and exchange of young athletes, the development of sports infrastructure and the sharing of expertise in the sports industry. ”
In the big year of people-to-people exchanges between China and France, on the occasion of the Paris Olympic Games, Tmall will continue to launch new products with scarce Olympic rights and interests of the top 10 brands, the top 100 anchors will broadcast for the Super Olympics for a week, and the Tmall All-Star Olympic Burning Season from China will be "running" into Paris, so as to witness this global sports event with consumers.