A rural woman who had never gone to school for a day and could only write her own name started from scratch and actually founded a large private enterprise with assets of 1.3 billion yuan in just six years! This is neither sensational fake news nor a legendary story before the 20 th century, but an unimaginable real fairy tale today!
The rural woman who created this new fairy tale is named Tao Huabi, who is 51 years old in previous years. When she says her name, many people may not know it, but when it comes to her "Lao Gan Ma Spicy Sauce", it is almost well-known and well-known. Tao Huabi is the founder of the "Lao Gan Ma Spicy Sauce" that migrant workers almost eat every day, and the chairman of a large enterprise that produces this kind of food.
How did this rural "old godmother" who could not read four big characters and could not even read documents, but how did she establish and manage a large enterprise with more than 1,300 employees? What "tricks" and "tricks" did she have that people could learn from? Recently, this reporter made a special trip to interview the "old godmother" and learned about her peculiar and extremely legendary successful experience......
"Trick" 1: Seize the opportunity according to the situation to get twice the result with half the effort
The "old godmother" is named Tao Huabi, 51 years old in the past, born in a remote mountain village in Meitan County, Guizhou Province. Because of the poverty of her family, Tao Huabi has not read a day since she was a child. At the age of 20, she married a member of the 206 Geological Team, but within a few years, her husband died of illness, leaving her and her two children behind. In order to survive, she was forced to go to work and set up a stall.
In 1989, Tao Huabi used the little money saved by thrift to build a house on the side of a street in Longdongbao, Nanming District, Guiyang City, with bricks picked up from everywhere, and opened a rough restaurant, named "Affordable Restaurant", specializing in cold noodles and cold noodles. In advance, she made a special trip to make spicy sauce as a special ingredient for cold noodles, and the business was very prosperous.
One morning, Tao Huabi felt very dizzy after waking up, so she didn't go to the vegetable market to buy chili peppers. She thought: Anyway, there are several kinds of ingredients for mixed cold noodles, and the lack of spicy sauce will not delay business. Who knows, when customers come to eat, as soon as they hear that there is no spicy sauce, they all turn around and leave. She couldn't help but be very puzzled: How could this be? Could it be that the customers who come to me do not like to eat cold noodles, but like to eat the spicy sauce I made? Could it be that my small shop is prosperous because of this spicy sauce?
This incident touched Tao Huabi a lot. Astute, she immediately saw the potential of spicy sauce, and since then she has devoted herself to research...... After several years of repeated trial production, the flavor of the spicy sauce she made has become more unique. After eating the jelly, many guests took out the money to buy a little spicy sauce to take home, and some even came to buy her spicy sauce instead of eating the jelly. After arriving, her jelly business got worse and worse, but the spicy sauce she made was not enough to sell. She wondered in her heart again: spicy sauce is only a food ingredient at best, can these people buy so much and eat it all?
One day at noon, after her spicy sauce was sold out, there were no customers who ate the jelly. She panicked, so she closed the store, wanting to go out and see how other people's business was doing. She visited more than 10 restaurants and food stalls selling cold noodles, but found that their business was very prosperous. What is the reason? Oh my God, it turns out that the spicy sauce made by these people was bought from her! Suddenly, her lungs were about to explode.
How could I fatten others with my own stuff and pit myself instead? The next day, she stopped selling spicy sauce on her own. As a result, those bosses who couldn't sell spicy sauce came to her one after another, and half-jokingly said: "Since you can make such a good spicy sauce, what kind of jelly do you sell? Just open a spicy sauce factory! These words immediately touched Tao Huabi's inspiration: Yes, there are so many people who love to eat my spicy sauce, what else do I sell? Take the opportunity to open a factory, and I will also taste the taste of the little boss!
After a period of preparation, Tao Huabi gave up the restaurant that he had been working hard for many years, and in July 1996, he borrowed two houses from the Yunguan Village Committee in Nanming District, recruited 40 workers, and set up a food processing factory, specializing in the production of spicy sauce, named "Lao Gan Ma Spicy Sauce".
At this point, the scope of her factory is almost like a family workshop. Although the sparrow is small, it must have all the "internal organs" such as production, supply and marketing, and dozens of workers must be governed, and many foreign affairs such as industry and commerce, taxation, and urban management must be entertained...... Tao Huabi, who couldn't read a single word, found it really too difficult! What "tricks" did she have to manage the workers well and run the factory well? In the beginning, she adopted the most "faithful" method: She practiced what she preached, and the workers did whatever I did as the boss! She never criticized the employees, but only said to them: "I regard you as my family, and you also regard this place as my home." What I do, you can do with me. ”
The previous production process was almost all manual operation, and one of the processes was pounding and cutting peppers. This is not a "fun" thing, accompanied by knives falling and falling, splashing droplets that make the eyes spicy and tearful, and none of the workers want to do this process. So, Tao Huabi handled the knife herself, she held a kitchen knife in one hand, and with a force on both arms, the two kitchen knives flew up and down, and her mouth kept saying: "I cut the pepper as an apple, and it is not spicy at all." When the employees heard this, they all laughed and picked up kitchen knives...... During that time, their work was very laborious, and Tao Huabi took the lead in doing it, but as a result, his shoulder contracted frozen shoulder, and the nails of 10 fingers were calcified by stirring the spicy sauce.
The most worrying thing is that although the output at the beginning of the factory is very low, the local jelly shop still can't digest it, and the rest has to go out to sell it by itself. So, Tao Huabi personally carried the spicy sauce on his back and sent it to various food stores and canteens of various units for test marketing. Unexpectedly, this stupid method worked really well, but within a week, those test sellers called one after another, asking her to deliver more, and she sent employees to deliver more, but it was quickly out of stock...... Tao Huabi was deeply surprised, but she also took a reassuring pill because of this.
In June 1997, "Lao Gan Ma Spicy Sauce" passed the test of the market and gained a firm foothold in Guiyang City, and there was a momentum to kill out of Guiyang. The shrewd Tao Huabi thought to herself: The water is deep and the water is shallow, what am I still afraid of? Doesn't the old saying say that we should "strike while the iron is hot"?
"Trick" 2: "Emotional investment" has super cohesion
In August 1997, "Guiyang Nanming Lao Gan Ma Flavor Food Co., Ltd." was officially listed, and the number of workers expanded to more than 200 people. At this time, for Tao Huabi, the biggest problem is not the production side, but the pressure from governance.
What gave her the most headache was that after the factory was expanded into a company, everything had to be regularized, all kinds of rules and regulations had to be promulgated, and all kinds of financial and personnel reports had to be reviewed by her...... All of this, for Tao Huabi, who is uneducated, is simply "catching ducks on the shelves"!
How can we be a square circle without uprightness? How can we get on the "podium" without culture? Looking at the accumulation of more and more documents, and the company that has to try to do everything, Tao Huabi's first thought is to invite capable people. According to her simple feelings, she has formulated the only selection criteria: loyal and loyal, hard-working, able to take work as her own business, and can treat the company as her own home. But what kind of capable people should she invite? She thought about it and took her eldest son as a standard for comparison.
Tao Huabi's eldest son Li Guishan is a demobilized soldier, who worked in the 206 geological team automobile team beforehand, although he only has high Chinese, but in the eyes of Tao Huabi in advance, he is already a great "show talent". She wanted to drag Li Guishan to her own private company to help first, but she couldn't bear to smash his iron rice bowl. Unexpectedly, after Li Guishan learned of his mother's thoughts and scruples, he smiled and said: "What age is it, then there is another iron rice bowl?!" She still disagreed, but Li Guishan made his own decision and resigned to her company.
The first thing Li Guishan helped his mother do was to process the documents and build the whole chapter. Li Guishan reads, Tao Huabi listens. When she heard the main point, she would suddenly stand up, point to the document and say, "This is the main thing, mark it down with a pen and do it immediately." After helping his mother "read" the document, Li Guishan began to draft rules and regulations, and then read them to his mother. Tao Huabi listened extremely carefully, and when she heard something inappropriate, she immediately dictated and corrected it, and then Li Guishan revised it...... This was repeated several times until she drew a circle in the upper right corner of the material. Li Guishan looked at this circle, crying and laughing, he wrote the three big characters "Tao Huabi" on the paper, and asked his mother to practice when she was fine. Who knows, Tao Huabi looked at these three words again and again, shook her head, and sighed in embarrassment: "These three words are very complicated, very complicated!"
With the help of his eldest son Li Guishan, Tao Huabi finally formulated the company's most primitive rules and regulations with a strong local flavor, with leniency and strictness, and clear rewards and punishments. However, only with the help of her eldest son, Tao Huabi still felt that there were not enough talents. So not long after, she recruited a young man with a bachelor's degree. How to cultivate this talent, and how to retain this talent? Tao Huabi, who has no culture, has her own simple and unique "tricks." Originally, the purpose of recruiting this undergraduate student was to make him the director of the office, but she did not appoint him immediately, but first let him do chores in the company, in her words: "This is quenching!" Then, she sent him to all parts of the country to fight counterfeiting and inspect the market, this trick in her words: "This is grinding!" Half a year later, she appointed him as the director of the office...... This person is Wang Haifeng, the third person in the current "Lao Gan Ma" company. How to manage more and more employees in the company? Tao Huabi has another "trick" that is also simple and effective: the implementation of family affection in governance, and the "emotional investment" of employees from beginning to end.