In the past two years, the life event of buying a house has ushered in a new pattern, driven by the consumer psychology of "buying up and not buying down". In terms of new homes, "sold out at the opening" has become a thing of the past, and existing home sales have become a trend, while in the case of second-hand homes, the surge in listings has led to a decline in housing prices, and the buyer's market has gradually stabilized. As 2024 is about to pass, buyers, sellers and real estate agents are all thinking in their hearts: Have house prices fallen to the bottom, should they buy a house this year? To this end, the reporter visited nearly 20 real estate for sale in the urban area, and through the personal accounts of more than a dozen real estate agents, to help buyers find answers.
bridal chamber
Improving home buying plays a leading role in existing home sales
If you want to choose a favorite house, what factors will you consider? In addition to the location, supporting facilities and construction quality, elevators, low floor area ratio, separation of people and vehicles, private elevator halls, quality properties and other indicators will be taken into account, and these directly point to the goal of buying a house - improvement.
The house type ushered in a new innovation, and the four-bedroom mansion with a wide hall is sought after
Ms. Shi, who lives near Nanchi Park in the city, has recently put the purchase of a house on the agenda, and the family urgently needs to buy a four-bedroom home in the face of the upcoming two-child dragon baby. "In the past two years, I have been in a wait-and-see mode because housing prices have been falling, but I have not missed a single new house in the target area. When Ms. Shi talked about her direction of buying a house, she mentioned several hard indicators: "The first is the separation of people and vehicles, so that children can play independently in the community. Secondly, it was necessary to have a four-room house, and my husband and I wanted to have our own space when both children had separate rooms. The third point is not to be forced, strive to buy a total height of no more than 8 floors of elevator houses, if you retreat, no more than 18 floors of small high-rise can also be. ”
The reporter found during an interview on a real estate for sale on South Ji'an Bridge Road that the main areas of the real estate for sale are 128 square meters, 142 square meters and 169 square meters. Unexpectedly, the first thing that was sold out of the real estate was the large apartment. "This project is the fourth project that our company has developed in Jining City, and according to the sales of the previous development, the three-bedroom unit with an area of 128 square meters is the most popular, so the new project still puts the main listings in this area segment. After the project opened in 2019, the first to sell out was a large apartment of 169 square meters, and the customers liked the large living room and large balcony. Manager Zhu, the project leader, said, "Later, we summarized the latest market demand and found that in a pure bungalow community like ours, customers pay more attention to the living experience and project quality in addition to the price." ”
The 135-square-meter three-bedroom apartment has a living room of 7 meters, the 143-square-meter four-bedroom apartment has a living room of nearly 5.3 meters, and the 172-square-meter four-bedroom apartment has a living room and dining room with a depth of more than 8 meters and an open balcony of more than 9 meters...... At present, real estate companies are actively responding to market demand and launching a new house experience, which has brought new sensory stimulation to buyers.
The advantages of existing houses are gradually emerging, and off-plan houses are sent to parking spaces and home improvements
"The houses for sale in our project are all existing houses, and the procedures are completed in the morning, and the decoration can be entered in the afternoon, and many customers would rather spend more money in order to avoid the risk of off-plan housing. Manager Li, a salesperson of a project for sale on Taibailou Road, said, "The project opened in the second half of 2020, which was the best time for the real estate market, and our land acquisition price was also obviously high. Over the past three years, we have overcome many difficulties to deliver the property on time without liquidation, and have gained the trust of our clients. When it comes to the price of the house for sale, Manager Li said frankly: "The price has indeed been reduced, and the maximum price per square meter of small high-rise buildings is close to 2,000 yuan, and the price of bungalows is about 1,500 yuan." No way, that's what the market is. ”
Compared with WYSIWYG existing homes, off-the-plan projects for sale show more sincerity to attract the attention of consumers. "Our house is 'gifted' with an area ranging from 10 square meters to 15 square meters, such as about one-third of the calculated area of the semi-enclosed balcony, half of the area of the north second bedroom, the gift of the private elevator hall, the gift of two south-facing bay windows, etc., converted into the free area, the public share of the house is less than 10%. Ms. Yu, a sales manager of a real estate for sale on Hongguang Road, Jining High-tech Zone, told reporters, "In order to strengthen the competition with the surrounding real estate, at the beginning of this year, the project came up with a 'killer feature', buying small high-rise parking spaces, and bungalows giving away parking spaces and storage rooms." In addition, we also cooperate with the decoration company to give away building materials and home appliances worth 100,000 yuan, and customers only need to pay labor costs. "After all kinds of conversion, the unit price of the small high-rise house in the project is less than 6,000 yuan, and the western-style house is about 7,000 yuan.
Shelving Replacement Program Pre-Purchase New Home Purchase Program
In the past 10 years, there are many citizens who have sold their old houses in the old city and gone to the newly developed areas to buy a new house and improve their living conditions through replacement. With the decline in second-hand housing prices in the past two years, many people have put their home purchase plans on hold.
"After waiting for more than three years, I wanted to replace my parents with a comfortable house, and now I can only watch the price of their old house go down step by step. Mr. Wang, a post-80s citizen, talked about the most regrettable thing in the past, which was the matter of changing houses, "Although the new houses I am concerned about have also fallen, they are far less severe than the old houses." In 2017, Mr. Wang, who had been engaged in architectural design in Suzhou, returned to Jining to take care of his parents. His biggest dream is to use his savings to buy a new house for his parents, due to the influence of his profession, he has never found the house he wants, "Most of the residential projects in Jining use real stone paint to make the façade, while the high-end residences in other places are now using dry-hung stone, aluminum plates, etc., and the overall quality of the project is high." But I waited for many years and didn't wait for such a project, but waited for the difference between the replacement price of the old and new houses to widen. Now I don't plan to wait, buy a new house first, and then find a suitable opportunity to dispose of the old one. ”
During the interview, the reporter found that due to the further relaxation of the housing loan policy, especially the interest rate of commercial loans approaching the interest rate of provident fund loans, many citizens who originally planned to sell their old houses and buy new houses in full chose the pre-purchase plan. "I'm 65 years old this year, and my legs are getting more and more inconvenient, and I can't bear to climb up and down the 5th floor every day. With the encouragement of my children, I bought a new house in the high-tech zone in March this year, with a total price of 730,000 yuan and a loan of 420,000 yuan, and the monthly repayment accounts for about one-third of our old couple's pension, which is expected to be delivered around the Mid-Autumn Festival. There is an elevator up and down the stairs in the future, and it is very close to the factory where the child goes to work. Aunt Liu, who now lives in the Jixiang Community of Guhuai Street, Rencheng District, told reporters.
Secondary
Just need to wait and see that the market is returning to residential properties
After the Spring Festival, many home buyers may have found that the real estate agents in the circle of friends who have focused on new homes in the past two years have now returned to their old business and focused on second-hand home sales. Swiping the screen-like listings and looking at them non-stop, all these signals seem to be moving in one direction - the trend of second-hand housing exchanging price for volume is clear. After a long cooling-off period, both buyers and sellers look at the market with a reasonable mindset and then make rational judgments.
The homeowner's cash-out psychology is clear, and it is more pragmatic to buy a house with currency
"When I got married in 2018, I paid attention to a high-rise residential community on the bank of the Zhufu River, and at that time, a three-bedroom apartment with an area of 143 square meters, including parking spaces and storage rooms, was sold for 1.28 million yuan. In the past 6 years, I bought the same apartment at a price of 930,000 yuan last week, saving more than 300,000 yuan. Ms. Xu, a citizen, told reporters. Coincidentally, in a community at the intersection of three intersections to the north of the real estate, Ms. Zhang, a citizen, purchased a new high-rise residential building with an area of 147 square meters for only 870,000 yuan, down one-third from the peak.
Ms. Zheng, a citizen, introduced to reporters the experience of buying a house in the past four years: in 2020, she bought a school district house in Jibei New District, with a unit price of nearly 10,000 yuan, in 2021, for the convenience of watching their children, parents bought a house in a ten-minute drive away, with a unit price of about 12,500 yuan, and in 2021, in order to let her daughter receive better educational resources, Ms. Zheng bought a 68-square-meter house in Qinzhuang Community at a price of nearly 1.23 million yuan. "It's no exaggeration to say that three houses lost one house. Ms. Zheng said, "On March 2 this year, the second child was born, and I planned to sell the first school district house, and after bargaining, the house was listed for sale for more than 40 days, and the unit price was less than 8,000 yuan." But I don't regret it, monetization is the number one priority. ”
Many people found that after entering March, the price of second-hand housing fell again. "The reason is that the transaction volume is rebounding, and buyers have a high degree of acceptance of the current second-hand housing price, and the previous inflated price has ushered in the actual transaction, so it is normal for the price to recover. A real estate agent on Changhong Road, Manager Jiang, told reporters, "many customers are not without money in their hands, some of them have been holding the currency for more than two years, and now the number of customers is gradually increasing, and the choice is no longer unrealistic. ”
Some second-hand houses are cost-effective, directly increasing the transaction volume
"Idle second-hand houses can be realized, and they can be rented out in addition to choosing to sell. However, as the price of second-hand housing has fallen, more and more properties are choosing to rent, which has led to a significant decline in rental prices. For example, a well-furnished high-rise three-bedroom apartment in the main urban area was rented at least 2,200 yuan per month before 2020, but now it is less than 1,700 yuan. Sister Qu, an intermediary in the Pipashan community, said that there are more and more homeowners who choose to sell their houses at low prices in exchange for funds.
In the investigation, the reporter found that even if the new house can bring a better living experience, the new housing market is still a little unbearable in the face of the increasingly cost-effective second-hand housing price. "Recently, more and more customers choose second-hand housing, and our company has also shifted the focus of its work from new housing to second-hand housing, and the transaction volume has rebounded significantly. Sister Ou, the person in charge of an intermediary in Tatehe New Town, said that buyers have their own economic accounts in their hearts, and the time cost, interest rate cost and even decoration cost that can be saved by second-hand housing are real money.
Homeowners lower their profile, buyers sincerely buy, and the cold winter of the second-hand housing market seems to be going away. Driven by the urgent sale of housing, the price of housing in almost all communities in Jining urban area has fallen, and many citizens who continue to pay attention to the property market choose to sell, most of them are people with rigid housing needs such as children's schooling, premarital house purchase, employment and housing. "Last week, I bought a house on the bank of the Hongfu River on Hongxing East Road, and the transaction price of the 146-square-meter supporting parking space storage room was 1.05 million yuan, which happened to be the same house I saw three years ago, and the price was hundreds of thousands of yuan cheaper. Mr. Song, a citizen, said.
Say goodbye to blind investment and buy a home to make life better
In 2019, when Mr. Zhang, a citizen, bought a wedding house, he had a difficulty choosing between a high-rise residential building and a western-style house. "At that time, I consulted a classmate in Shanghai, and he analyzed the parameters of two projects in the same area and told me that a pure western-style community with a plot ratio of 1.1 has only more than 430 households in 16 buildings. And the high-rise residential with two stairs and four households, there are more than 500 households in two buildings, which one do you think is comfortable to live in?" Mr. Zhang recalled the experience of buying a house and said, "So I decisively chose the former, although the house price was more than 1,500 yuan per square meter at that time, but now the difference between the two second-hand houses has reached more than 3,000 yuan." I bought it at the peak, but the house still hasn't lost money. ”
When it comes to the future trend of housing prices, many people in the industry have given this answer: the price of the house that everyone wants to buy may be strong, on the contrary, everyone chooses to sell the replacement house, and the price will fall. "For example, a multi-family tower with no sunlight in the afternoon in the east and no sunlight in the morning in the west, and no north-south connectivity in the middle of the building, even if the spacing between the buildings is large, it is not comfortable to live in, so the price in the second-hand housing market continues to fall. Ms. Liu, a citizen who has been focusing on real estate investment for more than 20 years, said, "It is not that everyone has to buy a western-style house, a low-density house or a community with a diversion of people and vehicles, there is still a market for high-rise housing, and those high-rise residences with two ladders and two households, small community volume and large single-family area are still highly acceptable, because they can meet the improvement needs of most people." ”
Source: Jining Evening News