On April 12, the 2024 model of Baojun Yue and the Plus of Baojun Yue were officially launched. As the first two new cars of Tianyu architecture, Baojun Yue also added four new upgrade highlights in 2024, with more beautiful appearance, warmer space, more diverse storage, and more comfortable driving, with official guide prices of 80,800 yuan and 90,800 yuan respectively;
Baojun Yue also 2024 model
Continuing the three trendy play attributes of Baojun Yue that are also good-looking, easy to open, and fun, Baojun Yue also has both internal and external appearance in 2024. The design of the whole car uses a large number of horizontal and vertical lines to outline the wide and stable proportions of the square box, and integrates the classic hard and round and rectangular design elements, presenting the only square box design language in the same class. In addition, the new model not only adds three new car colors: Cloud Sea White, Mountain Mist Gray and Xiaguang Blue, but also comes standard with aircraft turbine wheels and other exterior upgrades.
The interior of the 2024 model year continues the design of the existing model, with two interior color schemes: self-black and monologue. The cockpit has the largest soft covering area in the same class of 1.16 square meters, the most comfortable Q-bomb large seats in the same class and the largest driving space in the same class, bringing users a superior cockpit experience. It is worth mentioning that the new model also adds a center armrest box in the front and a 35-liter front trunk space, further expanding the storage space on the car. In addition, the new model for paved roads has also been specially optimized, the whole system has been upgraded to a comfortable style of suspension tuning, and a new generation of EPS electronic power steering is standard, and the handling and comfort of the vehicle have been greatly improved.
In terms of power, the 2024 Baojunyue adopts a rear-mounted rear-wheel drive layout, with three power modes, equipped with a permanent magnet synchronous drive motor with a maximum power of 50 kW and a peak torque of 140 Nm. In terms of battery, the car is equipped with a 28.1 kWh capacity lithium iron phosphate battery pack, and the CLTC pure electric range is 303 km.
宝骏悦也Plus
The audience of the two-door model Baojun Yue is mostly young people who "please themselves", which also limits the market share of Baojun Yueye. Taking advantage of the trend, Baojun also launched the Yue Ye Plus model this time, allowing users to enjoy themselves and their homes at the same time. It is reported that Baojun Yue Plus and 2024 Bao Jun Yue are the products of Tianyu architecture M and S platforms respectively, which means that Baojun Yue Plus is not only an "amplified" model of Baojun Yue, but also has different differences in power, battery life, configuration, intelligent driving, etc.
First of all, from the appearance point of view, in addition to continuing the design of the Yueye family, the Baojun Yueye Plus is also equipped with a luggage rack on the roof, and the wheels have also been replaced with new gray double five-spoke wheels. The wheelbase of the body has been increased from 2110mm to 2560mm in the three-door version, and the length, width and height are 3996mm, 1760mm and 1726mm respectively. Under the square box shape, Baojun Yue Plus also maximizes the utilization rate of space in the car, achieving a room efficiency of 67%, and the performance of head and leg space is very good.
The cockpit part of the new car continues the family interior, the central control part uses a large number of horizontal lines to stretch the visual width, independent large-size LCD instrument + suspended central control screen, multi-functional three-spoke steering wheel, rounded rectangular air conditioning outlet to create a strong sense of science and technology. At the same time, according to the official, it uses low-emission odorless 3D Mesh high-grade environmental protection materials, with a wide enveloping area, which can achieve full coverage of high-frequency contact areas such as instrument panels, four-door armrests, and seats.
In terms of safety, which users are most concerned about, Baojun Yue Plus is not only equipped with a Shenlian battery with millions of sales and 0 spontaneous combustion, but also builds a full range of battery safety protection with four core advantages, including two horizontal and seven vertical MUST multi-functional integrated super structural design and non-igniting cells, and also adopts a high-strength cage body design, with high-strength steel accounting for 71.9% of the vehicle, including 22 ultra-high-strength hot-stamping steels, escorting the user's safe travel with high-standard materials.
Of course, in terms of power, it still maintains relatively abundant power, Baojun Yue also Plus adopts a front-mounted single motor drive, the maximum power of the motor is 75 kilowatts, the maximum speed is 150km/h, the ground clearance under full load reaches 150mm, and the turning radius is only 5.35m. In terms of range, the Baojun Yue Plus is equipped with a lithium iron phosphate battery pack with a capacity of 41.9 kWh, with a CLTC pure electric range of up to 401km, and supports fast charging and a maximum external discharge power of 3.3 kW. At the same time, the Baojun Yue Ye Plus is also equipped with the highest specification dual-piston calipers in the same class, advanced E-Booster, standard Autohold, and more stable braking linear braking, all of which are changes made for the "Yuejia".
High-level intelligent driving is the key!
Another highlight of the launch of the two models of the Baojun Yue family is the performance in intelligent driving. The 2024 Baojun Yueye, as the only transportation model in its class equipped with high-end intelligent driving, provides rich functions in intelligent driving. Through one-click operation, users can easily turn on the seven driving scene functions of intelligent driving, chaotic lane line response, lever lane change, curve intelligent speed regulation, obstacle recognition and response, close-range congestion response, and man-machine co-driving. The new car also has the only intelligent/memory parking function in its class, which can identify more than 1,000 kinds of parking spaces, and the average parking time is only 30s, which perfectly solves the "parking difficulty" of urban commuting. At the same time, the 2024 model of Baojun Yue is also equipped with a 360° panoramic image, and 6 active safety assistance such as AEB are standard to ensure a safe and reliable intelligent driving experience.
Baojun Yue Ye Plus is more "advanced", it is equipped with the only high-end intelligent driving assistance without a map within 200,000, with strong perception, weak dependence of strong visual BEV technology solutions, to create the optimal solution of high-end intelligent driving, can achieve the only mass production delivery of mapless city memory navigation assistance, the country's easy-to-use high-speed intelligent navigation assistance, industry-leading AEB and the industry's first full-scene intelligent parking, the high-end intelligent driving to 100,000 level! As a 100,000-level electric SUV model, the performance of the Baojun Yue Plus is undoubtedly amazing. It is worth mentioning that Baojun Yue Plus does not sell futures, and the high-end intelligent driving assistance function will be delivered when it is listed, and it will be opened upon delivery, officially opening the 100,000-level era of high-end intelligent driving!
Judging from the current market situation, Baojun Yueye Plus's competitors mainly include small pure electric SUVs such as BYD Yuan UP, Nezha AYA, and Geely Geometry E Firefly. At the same time, it will also compete with small fuel SUVs such as Honda Fit, Geely Binyue, and Trumpchi GS3. However, relatively speaking, whether it is unique in terms of design or technological equality in intelligent configuration, its competitive advantages are obvious, and these are precisely the focus of young consumer groups.
With the launch of Baojun Yueye Plus, it will also further enrich the product matrix of the Baojun Yueye family, bringing consumers more personalized and practical choices. In the future, Baojun will also launch large five-seater and large-six-seater SUVs to enter the more mainstream consumer market, further improve Baojun's product line, and enhance the brand's market competitiveness.