With the acceleration of the transformation and upgrading of the domestic automobile market, ORA Auto has a deep insight into the changes in the consumer market, accurately grasps the market demand, and provides consumers with a high-quality car experience.
As the first independent new energy vehicle brand among independent car companies, ORA Automobile ushered in 400,000 vehicles off the assembly line in only five years. Such a speed is commendable in a new energy brand. Among them, as one of the earliest pure electric coupe models, the Ora Lightning Cat has been widely recognized by users since its launch with its three benchmarks of appearance, pleasant driving and safety.
Now, the lightning cat has launched a limited-time comprehensive discount of up to 40,000 yuan, making this "15 refined practical coupe" more worthy of being chosen.
Create a high-quality car experience
As the flagship model of the ORA brand, the ORA Lightning Cat fully meets the car needs of urban young talent groups such as those who just need to please themselves, those who upgrade their quality, and those who have many cars.
The satisfaction of the appearance of the modeling. For a mass-produced model, design is the most important link in the product development stage of a car, and it is also the first factor for consumers to judge whether a car has an "eye". In order to highlight the youthful style, the Ora Lightning Cat adopts a super-streamlined body design language to create an elegant posture, with dynamic frameless doors and hidden door handles to achieve a seamless visual effect. Coupled with the iconic round headlight combination, the adaptive electric rear wing that balances elegance and sportiness, and the dome-style panoramic canopy that extends to the rear of the car, the Ora Lightning Cat can achieve a super high return rate on the road.
The satisfaction of power performance. As a partner of the "delicate girl" travel, the Ora Lightning Cat must also be comfortable in power. The four-wheel drive high-performance version, with the support of the dual-motor four-wheel drive system, has a maximum power of 300kW and a peak torque of 680Nm, and accelerates to 100 km/h in just 4.3 seconds. At the same time, with 19-inch cat's claw bionic wheels and Michelin PS EV tires, the driver can experience the thrill of acceleration at all times.
The satisfaction of a comfortable experience. The Ora Lightning Cat is equipped with an integrated ergonomic sports seat with ventilation, heating and massage functions. It is worth mentioning that the seat massage function adopts an 8-point massage design, 5 working modes, and 3 kinds of intensity can be adjusted according to the needs of different occupants, so that users can enjoy the comfort of the journey.
The satisfaction of a sense of security. "Safety" is Euler's unswerving pursuit. In order to improve the safety of the whole vehicle, ORA has built a 1080° women's safety architecture around the needs of women - "warm technology", that is, 360° basic safety + 360° intelligent safety + 360° health safety.
In terms of body design, the Ora Lightning Cat adopts a cage body design, and the collision collapse area and high-strength cockpit area have been fully optimized to provide all-round safety protection. At the same time, the high-strength materials of the Ora Lightning Cat vehicle account for 77.6%, of which high-strength steel accounts for 30.6%, ultra-high-strength steel accounts for 29.4%, and hot-stamping steel accounts for 17.6%;
In terms of active safety, Ora Lightning Cat uses cameras and radars to identify obstacles, provide active warning and emergency intervention, and protect the safety of users at all times. At the same time, the intelligent assisted driving function of Lightning Cat Coffee can be used in high-speed scenes, based on the vision + radar perception system, with 5G high-definition maps and high-precision positioning systems, to achieve NOH function, which can realize high-speed navigation functions such as automatic on-ramp and off-ramp on highways, automatic lane change, and intelligent dodge. At the same time, HWA can realize lane keeping function, lever lane change, automatic lane change, and speed lane change function, and support the system to automatically turn on and off the turn signal, making the lane change process comfortable and convenient.
In terms of health and safety, ORA has created a seven-star healthy cockpit in the industry. It strengthens the application of new technologies and environmentally friendly new materials from the source, and adopts process management 3 times that of standard and alternating high and low temperature at the production end to ensure the selection of materials. And it is also equipped with a UVC deep ultraviolet sterilization air circulation system and PM2.5 particle filtration function, which improves the cleanliness of the air in the car, and truly makes health the standard for female driving.
Lead the new development of the auto market with personalized expression
At the beginning of last year, the price war in the domestic auto market was full of gunpowder. After a year, price reduction promotions have once again become the main theme of the development of the auto market.
The market price continues to fall, the number and scope of participating car companies continue to increase, and the call for "electricity is lower than oil" is intensifying...... At a time when car companies are comprehensively reducing the price of their products, it seems that showing greater sincerity to consumers has become a must, and ORA Auto will naturally not be left behind.
In order to make it easy for consumers to get their favorite cars, the 150,000-level refined and practical coupe - Ora Lightning Cat continued to make efforts in April to continue the pampering, and it launched a very sincere car purchase policy "combination boxing", with a limited time comprehensive discount of up to 40,000 yuan. Including 30,000 yuan in cash reduction, up to 7,000 yuan replacement subsidy or 3,000 yuan insurance subsidy for a limited time, and an additional subsidy of 2,000 yuan for the purchase of cars by the military police, medical staff, and teachers, etc., the room for profit continues to increase.
In addition, in terms of vehicle warranty, Ora Lightning Cat is also very sincere, which provides three electric lifetime warranty (limited to the first individual non-operating owner), 5-year or 150,000 kilometers warranty for the whole vehicle, free roadside assistance (including non-electric rescue, excluding accident vehicles) and many other rights and interests during the vehicle warranty period.
It is worth mentioning that in order to meet the personalized needs of more consumers, Ora Lightning Cat has also brought new services. At present, the ORA APP has launched the exclusive body color change business of Lightning Cat, and the color change service is open to all car owners. The business includes three series of "endorphins", "dopamine" and "hormones", with more than 40 colors to choose from, so that each user can find their own exclusive color.
summary
Based on the product performance of Ora Lightning Cat, its price can be lowered to 150,000 level, and the cost performance is still very high. For female consumers, this "150,000-level refined practical coupe" is indeed a must-have item for "exquisite girls".