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Because of a promise, he stuck to one place for a lifetime

author:The longitude and latitude of the business world
Because of a promise, he stuck to one place for a lifetime

"If we leave, there will be no one in this land!" 's father's words, Zhuo Ga and Yang Zong remembered for a lifetime.

In Zhuoga's hometown of Yumai Township, on the southwestern border of China, Sanjay Quba's family was the only family on the land for 33 years, from 1964 to 1996.

A father, two daughters, and a house are both the township government and their home.

For more than half a century, the father and daughter have made a living by herding herds, guarding thousands of square kilometers of the motherland. For decades, the national flag has been hung on every road walked, fulfilling the promise of "guarding every inch of the motherland no matter how hard and tired it is".

In the deep blue dream of Tibet, making promises is nothing more than empty words, and fulfilling promises is the belief of holding the pillar. There is no vigor, only silent perseverance. There are no grandiose words, only pure feelings. For the sake of the peace of their family and country and the integrity of the country, they have practiced the most sacred mission with the most simple actions.

Because of a promise, he stuck to one place for a lifetime

Similarly, the "Zangba Dairy", located on the Qinghai-Tibet Plateau, is also using Akagi to fulfill its promise and use nature to convey the purest love.

Qinghai Zangba Dairy Co., Ltd. is a key enterprise supported by the Qinghai Provincial Government, based in Qinghai, in response to the call of national rural revitalization, with the unique "roof of the world" terrain environment of the Qinghai-Tibet Plateau, the special climate environment of the plateau "Snowy Boat" yak milk as the main raw material of special dairy products and related industries, to promote the economic development of the people in Tibetan areas. Relying on the abundant yak resources of the Qinghai-Tibet Plateau, the company adheres to the business philosophy of scientific and technological innovation as the guide, sustainable utilization of resources, and ecological green environmental protection, and uses modern bioengineering technology to develop, produce, process and sell healthy dairy products with resource characteristics and organic ecology, so that Zangba Dairy has become a high-end brand of Qinghai-Tibet yak milk.

Because of a promise, he stuck to one place for a lifetime

At present, with the rise of the dairy industry with Chinese characteristics, the dairy industry has broad prospects. With the channel power, product power, brand power and so on of the leading dairy enterprises in the market, they gradually have scale advantages, the country's attention to the dairy industry, the operation of dairy enterprises has improved month by month, and the characteristic dairy products are better than regional dairy enterprises and local dairy enterprises, and the competitive advantage has been enhanced, and the market share has been further harvested. After years of development, the concentration of the mainland dairy industry continues to increase, and according to the business scope, channel coverage and scale of dairy enterprises, the mainland dairy enterprises can be divided into four echelons. They are national dairy enterprises, regional dairy enterprises, local dairy enterprises, and characteristic dairy enterprises, among which characteristic dairy enterprises are developing rapidly.

Because of a promise, he stuck to one place for a lifetime

Qinghai Zangba Dairy is committed to the development of high-end yak milk series products, sustainable and comprehensive utilization of resources, opening up the development of high-end special dairy industry with Chinese characteristics, and establishing a world benchmark ingenuity brand of "yak dairy looks at China, and Chinese yak looks at Zangba". Always adhere to the principle of building a factory in the milk source, the factory covers an area of 5,600 square meters, has its own Qinghai-Tibet Plateau more than 2,800 acres of pure natural pasture, living in the semi-wild natural grazing of more than 3,600 plateau yaks, rooted in the plateau, from the source to ensure the quality of milk. It has successively passed the ISO9001 international quality management system certification and the ISO14001 international environmental management system certification to ensure the reliability of product quality and safety, from the acceptance of raw milk to the whole process of factory processing, as well as the after-sales service of products out of the warehouse, the whole process is professional, programmed management, strictly abide by the good production practices of the dairy industry, always maintain the original vision of the enterprise, carry forward the national spirit, create a national brand, and carry forward the light of domestic products.

Because of a promise, he stuck to one place for a lifetime

At the same time, focusing on talent reserves, technology research and development now has 30 laboratory personnel, including 8 research and development personnel, 3 doctors, and 3 graduate students. In terms of production equipment, precision testing instruments, etc., the company has its own milk source base and mature R&D and production base, the production workshop is equipped with an internationally standardized 100,000-level GMP aseptic production workshop, and its core production technology and equipment are from Germany, Denmark, Japan and Russia and other countries, with dry and wet composite process milk powder production line, automatic packaging and canning production line.

Because of a promise, he stuck to one place for a lifetime
Because of a promise, he stuck to one place for a lifetime

In 2023, Qinghai Zangba Dairy will be awarded the key recommended brand by CCTV's "Brand China" column, CCTV's empowerment of Zangba Dairy is a recognition of Zangba Dairy's contribution to the specialty dairy industry over the years, so that the development of Zangba Dairy will reach a new height, Zangba Dairy will stick to its original intention, continue to make efforts on the Qinghai-Tibet Plateau, and let Zangba go out of Qinghai and go to the world! In the same year, in order to improve the company's popularity and national recognition, Liu Jiahui, the figure skating champion, was specially invited as the spokesperson of the corporate brand image.

Because of a promise, he stuck to one place for a lifetime

In recent years, it has been circulating on the Internet that "go to Qinghai to see plateau yaks and taste natural yak milk." ". Feel the winds that have been circling for thousands of years in the snow-capped mountains of the Tibetan Plateau, where the towering mountains block the hustle and bustle of the city. Nature's preference makes time stand still in this land.

Because of a promise, he stuck to one place for a lifetime

As we all know, the yak is the mammal that lives at the highest altitude in the world, and the yak, polar bear, and penguin are the only three source animals in the world. They can walk steadily in extreme weather of minus 30 °C to 40 °C, and have an extremely strong physique and super vitality, and have the ability to withstand cold, hypoxia, fatigue and radiation. They breathe pure air on the Qinghai-Tibet Plateau, eat the Cordyceps and Snow Lotus grass on the plateau, drink the iceberg snow water of the snowy plateau, and live on the Qinghai-Tibet Plateau.

Because of a promise, he stuck to one place for a lifetime

Yak milk is the milk produced by yaks on the Qinghai-Tibet Plateau, which contains 18 essential amino acids, conjugated linoleic acid, а-linolenic acid, arachidonic acid, vitamin H and other rare nutrients, and the content of amino acids, calcium and vitamin A in yak milk is 15%, 15% and 6% higher than that of ordinary milk respectively. Among the trace elements, the iron content in yak milk is 9.8 times that of ordinary milk, the zinc content is 3 times that of ordinary milk, and the calcium content is 1.13 times that of ordinary milk. Therefore, yak milk is known as the "white blood" of the snowy plateau.

Because of a promise, he stuck to one place for a lifetime

As a specialty dairy enterprise, Qinghai Zangba Dairy has established a one-stop collection plant for high-quality yak milk on the Qinghai-Tibet Plateau, which is rich in yak resources, focusing on the research and development, production, processing and sales of yak milk products. The company pursues the tenet of "developing the yak industry and benefiting the people of the Qinghai-Tibet Plateau", and takes it as its own responsibility to get rid of poverty and become well-off for farmers and herdsmen in Tibetan areas. Adhere to the business philosophy of scientific and technological innovation as the guide, sustainable use of resources, and ecological green environmental protection, and are committed to the development of high-end yak milk series products, creating their own ingenuity brand, and providing consumers with healthy, pure and high-quality products. At present, the [Qinghai-Tibet Village] series of products are the popular dairy products of Zangba Dairy, including [Qinghai-Tibet Village, Selenium-rich and High Calcium Yak Milk Powder], [Qinghai-Tibet Village, Colostrum Formula Yak Milk Powder], [Qinghai-Tibet Village, High Calcium-Rich Selenium-Rich Formula Goat Milk Powder], etc.

Because of a promise, he stuck to one place for a lifetime

In addition, the company undertakes high-quality OEM OEM and customizes exclusive personalized products according to customer needs, ODM packages are responsible for one-stop service of raw materials, packaging, production and transportation according to needs, as well as milk powder processing and other special dairy products with Qinghai-Tibet Plateau yak milk as raw materials, and is committed to allowing more Chinese people to drink a cup of healthy and assured milk.

Because of a promise, he stuck to one place for a lifetime

In the future, Qinghai Zangba Dairy, as a leader in the dairy industry, will be committed to the in-depth research and development of yak genes, breed improvement, yak milk industry and product resources, and establish a world standard for yak dairy products. At the same time, it will focus on the positioning of Qinghai's ecological functions, yak resource endowment and ethnic characteristic culture, build a pillar industry of Tibetan nationality in Qinghai, take the big health industry as the guide, based on the semi-wild characteristic grazing resources of the Qinghai-Tibet Plateau, and strive to promote green and intelligent production lines, further improve the production scale, product quality, operation management and marketing, and provide consumers with natural, pure and healthy yak milk. Leading China's yak milk industry to stride forward, truly let yak milk, a "godsend", go out of Qinghai-Tibet and into the world.

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