In order to further expand the market, SF Express has taken the lead in launching a luxury delivery service in the industry by relying on the advantages of years of intensive delivery solutions for various categories. A few days ago, SF City helped a number of high-luxury brands to launch B2C intra-city delivery business in Beijing, Shanghai, Chengdu, Hangzhou and other places.
At present, the digitalization and intelligence of luxury stores have become the main direction of upgrading and transformation, and online business has become a new highlight of customer acquisition. According to the 2023 China Luxury Report, online sales in China's luxury market will account for 42% in 2023, an increase of 2 percentage points from 2022, and the growth of online business generated by the digitalization of stores will be the biggest driving force for the growth of luxury brands' online business in 2023.
With the penetration of online consumption habits and the in-depth development of the digital economy, luxury consumption has gradually entered the new retail era from the era of traditional specialty stores. Many luxury brands have achieved upgraded services for fast home delivery through instant delivery. The help of the same-city matching model is like a fish in water for luxury offline stores, which not only fits the consumption habits of users to buy luxury goods locally, but also satisfies their pursuit of high efficiency, efficiently empowers offline terminals, and seizes the minds of consumers.
Special upgrades, 100% payout
If you want to create a benchmark for luxury
As we all know, the price of luxury goods is high, and consumers' purchase expectations are relatively high, so in addition to ensuring the timeliness and safety of delivery, it also requires instant delivery service providers to have value-added service capabilities. SF Express took the lead in launching the luxury goods delivery service, filling the gap in the related categories in the delivery market and winning the opportunity in the industry's "everything to home" category competition.
After "chopping hands" on the luxury goods of their choice, everyone has the anxiety of waiting. There is no doubt that a good logistics experience can better improve the consumption process, so that customers can be fully satisfied from product value to emotional value.
Taking SF City as an example, in order to better undertake the luxury goods delivery business, the platform has carried out a special upgrade for the luxury order guarantee link: it is not only equipped with a team of highly trained senior and high-value knights, who assign orders by special personnel to ensure pick-up, realize the whole process of distribution monitoring and service supervision, and also integrate a "sense of ceremony" in the details of delivery Full: The rider is neatly dressed during the delivery process, carrying a luxury special delivery backpack, handling the whole process with care, and paying special attention to avoiding road bumps during riding; This fine, responsible and rigorous distribution system ensures that the goods are delivered to consumers with peace of mind and quickly, and realizes the new experience of "shopping with peace of mind without leaving home".
As a high-priced commodity, merchants and consumers obviously have higher expectations for service security than ordinary goods. In order to eliminate customers' concerns in the delivery process, SF City provides 100% compensation service, and the loss or loss caused by non-customer responsibility can be applied for compensation at any time within 48 hours, and SF City will quickly process it within 72 hours, complete the damage assessment and claim settlement, so that the whole delivery process is more secure.
In addition, considering the customized delivery needs of luxury brands, SF City can also provide corresponding support, such as customizing etiquette and words, providing interactive experiences, and regular and fixed-point delivery, etc., to create a "value-added" experience through the emotional connection of "ritual" and help brands enhance consumer favorability and recognition.
Buy now, one-to-one delivery
Injecting new growth momentum into luxury brands
SF Express has increased the luxury goods on-demand distribution track in the same city, which not only provides consumers and merchants with more delivery experience in segmented scenarios, but also further promotes the high-quality growth of its own business.
Today, the luxury industry is looking for new opportunities to broaden its customer base. With the sweep of the new retail trend, major luxury brands have integrated into the diversified consumption context, changing from selling products to selling lifestyles, and through the "see and buy" and "one-to-one VIP service" models such as live streaming and private domain operations, they have opened up more channels for potential consumers to reach and broaden their online sales channels.
Industry insiders believe that as an important part of the new consumption infrastructure, the status of third-party service providers is becoming more and more prominent. With the advantage of independent third-party, SF Express can flexibly connect with new consumption scenarios such as live streaming and social e-commerce in one stop based on the needs of the brand's omni-channel layout. At the same time, relying on the "integrated supply chain solution" in collaboration with SF Group, SF can also provide merchants with more comprehensive and diversified logistics options to achieve overall efficiency and quality.
Luxury delivery is a reshaping of the consumption scene that focuses on experience and word-of-mouth. Luxury brands tend to prefer a good consumer impression and credibility when choosing a delivery provider. As a leading enterprise in the express delivery industry, SF Express has always maintained industry-leading service quality, ranking first in the express service satisfaction of the State Post Bureau for 15 consecutive years.
According to the latest 2023 financial report released by SF City, its annual revenue in 2023 reached 12.387 billion yuan, a year-on-year increase of 21.1%, and its gross profit was 795 million yuan, a year-on-year increase of 93.5%.