When I think of starting a business, the first thing that comes to mind is to throw money, but there are also low-cost methods. Take a look at this article to find out.
How to start a low-cost market in Xiaohongshu is a question often asked by many individual merchants, who have the advantages of origin, supply, price, etc., but do not have sufficient budget and advertising.
For individual merchants, the core is to get more organic traffic, convert within the Xiaohongshu site, and spill over the whole domain. There are five main ways for individual merchants to start at a low cost in Xiaohongshu? There are mainly five ways: matrix personal account, matrix professional account, talent delivery, thousand sails placement and spotlight placement. Note, the above 5 ways can be combined at will, only professional numbers can cast spotlight;
1. Introduction to low-cost play
Matrix personal account: In the voice of a personal merchant, share product-related, take notes and hang merchant cards, and guide the conversion of Xiaohongshu station.
A personal account is the lowest way to enter Xiaohongshu, engage in an account, open a potato shop, produce content in batches, and when the account has sales conversion, make personal accounts in batches, mainly in clothing, mobile phone cases, books and other industries;
Figure 1: Phone case individual merchants
Matrix professional number: Blue V certification logo, 600 annual fee, compared with personal accounts, professional accounts have a stronger sense of trust and are not easy to be blocked;
Note: 1 business license can certify 2 professional numbers, and the store can also be bound to multiple professional numbers.
Talent placement: Do Xiaohongshu at a low cost, and find talent to place not for brand tonality, but for selling goods, and it is best for merchants to cultivate talent accounts to facilitate the adjustment of advertising content in the later stage.
In addition to the ranking list and horizontal test, the content of the talent note is more of a single product recommendation, from user pain points - scene implantation - to products, the following figure is a common low-cost talent delivery content.
Figure 2: Notes on the Talent Leaderboard
Qianfan delivery: The core is to promote the conversion to the delivery background, with ROI orders, product visitors and other purposes
Spotlight placement: Compared with Qianfan, the spotlight delivery pool is larger, with the purpose of note planting, customer information collection, site-wide intelligent investment, etc., when your Qianfan has a bottleneck, it is recommended to use the spotlight directly to put it. Let's take a look at the low-cost case of individual merchants
2. Cleaning and care business Shengcaoquan Beauty
Shengcaoquan beauty and personal care is done from a personal store, the account sent 105 notes, Xiaohongshu has 3W powder, the content focuses on brand stories, popular science, shampoo and user evaluation, mainly selling He Shou Wu shampoo, the unit price is 28 yuan / 500ml;
From the analysis of the third-party data, 2.2W fans have been added in 1 year, and the account has also been up in the past 1 year, of which the explosion rate is over 16%, and the account has been on the rise since September, and there are explosive articles in September, October, and November, which directly reflects the explosion of articles to drive business growth
Figure 3: Background data of Shengcaoquan Beauty Personal Care Gray Dolphin
Looking at the description of the blogger's notes on the operation of the store, the store was opened in Xiaohongshu in mid-May 23, and the first explosive article was published in July, and the follow-up 8/9/10 months continued to have explosive articles, and the explosive articles drove sales.
The picture below is the blogger's earliest 4 explosive articles, 3 good things to share, and 1 popular science note. After the sales in the later stage are up, the user evaluation and other content are updated, and from the account content in the early stage, the notes are also concentrated in personal sharing, and the mobile phone takes pictures and has strong authenticity;
Figure 4: The contents of the first 4 notes of the Holy Grass Spring
After the closed loop of personal account sales, it began to register multi-account operations in Xiaohongshu, with enterprise accounts, personal accounts, and authentic stores.
Figure 5: The contents of the first 4 notes of the Holy Grass Spring
3. Clothing merchant XIAO Zhan Original Studio
Recently, the rapid start of XIAO Zhan Original Studio is relying on natural flow + advertising, and the sales of sweatshirts have exceeded 500W+, becoming the TOP1 sweatshirt brand of Xiaohongshu, and Taobao has become its price display.
Figure 6: XiAO Zhan Original Studio
Different from Shengcaoquan Beauty Personal Care, it is carried out through a professional account + paid delivery, and a single account achieves 45W powder, becoming the industry's head account, as long as the ROI delivery is positive, it will continue to be advertised.
The above 5 ways are the low-cost Xiaohongshu starting methods for individual merchants, as for which method to take.
Look at your current actual situation, if you have been doing it with a paid play, you can completely use the professional number + Qianfan / Spotlight, if you have a strong ability to obtain natural traffic and have a dedicated operation personnel, you can batch the official natural traffic, matrix batch processing
Columnist
Jianghe Chat Marketing, WeChat public account: Jianghe Chat Marketing, everyone is a product manager columnist. From brand placement to talent incubation, it has helped nearly 100 brands and dozens of talents to avoid detours in Xiaohongshu.
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