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Beer, as a popular alcoholic beverage, often plays an important role in various gatherings. Recently, the Consumer Council of Hong Kong conducted an evaluation of 30 prepackaged canned or canned beers on the market, and the results showed that the energy consumed by consumers just by drinking one can or one of these beers is close to that of a bowl of rice (about 200 kcal). This means that if you drink beer regularly, you may gain weight and even risk gaining weight. It is claimed that drinking 2 cans a day may gain 5 pounds of fat in 3 months.
In addition, the assessment results also showed that all samples were found to contain different types and levels of biogenic amines. Among them, 2 beers were found to contain relatively high levels of biogenic amines, and 1 sample was found to contain mycotoxin DON. Large intake of DON can cause symptoms such as nausea and vomiting, which can affect human health.
Biogenic amines are a class of nitrogenous organic compounds that are widely found in nature. Biogenic amines include various types, such as histamine, tyramine, epinephrine, etc. They play important physiological functions in the human body, such as as neurotransmitters, hormones, and immunomodulators. However, excessive intake or abnormal levels of certain biogenic amines may have adverse health effects. Biogenic amines may also be found in foods, such as fermented foods such as beer. High concentrations of biogenic amines may cause headaches, vomiting, allergic reactions, and other uncomfortable symptoms.
Beer is classified by process
Beer can be classified as pure draft beer, dry beer, whole malt beer, dark beer, etc. according to the process. It can be divided into top-fermented beer and bottom-fermented beer according to yeast. It can be divided into light beer, strong beer and dark beer according to the color. In terms of beer products, the brewing process of most beers on the market is relatively close, and the products are seriously homogeneous.
The leading enterprises are highly competitively competitive
From 2018 to 2022, the five leading companies in China's beer industry are Budweiser APAC, Tsingtao Beer, Snow Beer, Chongqing Beer and Yanjing Beer, with a combined market share of about 80%, forming an oligopoly market pattern that is difficult for other regional beer producers to break. Over the past five years, the market has been very competitive among these five major players. Among them, Budweiser APAC's market share has decreased significantly, while Chongqing Beer's market share has increased significantly, with an average annual compound growth rate of 36.25%.
Profitability analysis of the beer industry The average gross profit margin of enterprises is about 40%.
From 2018 to 2022, the gross profit margin of representative companies in the industry showed a fluctuating downward trend, but the average level remained at about 40%. Overall, the gross profit margin of beer companies fluctuates between 30% and 50%, while Budweiser APAC and Chongqing Beer, two companies with high-end market layouts, have higher gross profit margins.
Recently, a number of beer companies have released their 2023 performance reports. Among them, the revenue of China Resources Beer and Tsingtao Beer, the two leading enterprises in the industry, has exceeded 30 billion yuan. Cai Xuefei, a well-known expert in the beverage industry, said: "The continuous upgrading of product structure, the vigorous expansion of online sales, the rapid rebound of the overall catering market, the continuous development of emerging consumption channels, and the trend of branding and quality of alcohol consumption have jointly promoted the performance growth of leading beer companies. ”
Tsingtao Beer's mid-to-high-end products accounted for about 40% of the total sales, while China Resources Beer's sub-high-end and above beers accounted for about 22%. According to Hou Xiaohai, Chairman of the Board of Directors of China Resources Beer, "From the perspective of the beer field, the consumption upgrade and high-end rate of China's beer industry still far exceed the growth of the industry's scale and economic beer, so consumption upgrading and high-end are still the definite development direction." ”
Beer expert Fang Gang said, "From the perspective of the beer industry, when the volume is weak, only the price increase can increase the profit, so high-end is an inevitable trend." ”
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For more research and analysis of this industry, please refer to the "China Beer Industry Brand Competition and Consumer Demand Investment Forecast and Analysis Report" by Qianzhan Industry Research Institute
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