In today's era of the rise of the Internet, many people have enjoyed the dividends of network development. Many people rely on their own unique style to get mixed up in the Internet. Coupled with the popularity of e-commerce, many Internet celebrities have achieved financial freedom. Even celebrities have joined the ranks of live streaming.
Among them, "Three Sheep" is also very popular on the Internet, and it is also loved by netizens with its unique style. And the turnover in the live broadcast is also one of the best. is such a little brother who is in charge of traffic, and he encountered unprecedented embarrassment in a live broadcast.
"Three Sheep" had a two-hour transaction price of zero during the live broadcast, which is really surprising. Judging from the previous performance, Brother Xiao Yang's live broadcast has hundreds of thousands of viewers for each performance, and the transaction price is also very high. Faced with such a situation, Brother Xiao Yang did not choose to back down.
"Three Sheep" sold dismal
Brother Xiao Yang did not have any traffic and transactions after the broadcast, which is really incredible. Compared to the previous record, it is clearly unlikely. In the face of such a situation, does it mean that the bonus of live streaming has ended? After all, live streaming has indeed allowed many people to achieve financial freedom, and one live broadcast can earn ordinary people money for a lifetime.
After all, the goal of the current Internet celebrity is very clear, and after accumulating a certain number of fans, they began to bring goods live on the platform and began to accumulate their wealth. Of course, such a foundation is still because of the love of the masses, if a blogger does not innovate, fans will naturally be aesthetically fatigued.
Among them, many consumers said that it was not cost-effective to buy things in the live broadcast room. Compared with the past, buying products in live broadcast can be much cheaper, but with the popularity of the live broadcast industry, now the price gap between the same product on other platforms is not large, and there is almost no difference.
Now not only Internet celebrities, but also many businesses have joined the live broadcast industry. Now the physical industry has been hit hard by the epidemic, and both consumers and merchants can only shop online. Both the type of business and the price dazzled consumers, and the merchants who tasted the sweetness began to perfunctory.
is not only a business, but also a star who has started a live broadcast with his own traffic. However, the control of products is also getting worse and worse, which also makes the reputation of live streaming worse and worse. This behavior is undoubtedly damaging its own image, and it is just a tool for consumers to make money, and it does not really think about consumers.
At the same time, after experiencing this year's 315, many Internet celebrities who live broadcast goods have suffered varying degrees of blows. Among them, the products of plum cabbage and meat also make consumers very worried about food safety. And Brother Xiao Yang also suffered a big blow for this, and the plum vegetable button meat launched by Brother Xiaoyang's team was also produced by the company exposed by CCTV.
In the face of such a public opinion turmoil, Xiao Yang's popularity and sales began to decline slowly. Brother Xiao Yang also responded quickly and issued an apology statement through official channels. But this practice does not make consumers pay, after all, it is what is eaten in the stomach, and who should be responsible if there is an accident.
Brother Xiao Yang publicly responded to consumers
The two-hour transaction price is basically zero, for such a situation, not only Brother Xiao Yang did not expect it, but even consumers did not expect it at all. Judging from the transaction price of Brother Xiao Yang in the past, it is impossible for such a situation to occur. Although it is said that live streaming has entered a dull period, such a situation is unexpected.
Faced with such a situation, Brother Xiao Yang did not dodge, but faced the problem head-on. In the face of fans' questions, Brother Xiao Yang also explained the situation. Frankly admit that this cold scene is not an accidental situation, if you really want to show that everything is traceable, from the previous blow to 315, as well as his usual lack of attention to the review, it will lead to this situation.
And the work of product pricing and publicity and warm-up has not been done in place, and Brother Xiaoyang's usual style also makes the audience a little aesthetically fatigued. It is also reasonable that the transaction price will be zero two hours after the start of the broadcast.
If you want to change this situation, you still have to start with the control of the product. After all, if such a situation happens, the public will think that it will cause a lot of trouble to Brother Xiao Yang, after all, as one of the best existences in live broadcasting, it will definitely set off an uproar.
On the other hand, Brother Xiaoyang's attitude also minimized public opinion, did not use the way of evasion, and was also deeply loved by consumers. Although Brother Xiao Yang has the courage to admit his mistakes, if there is no change, consumers will slowly lose, which is inevitable.
Compared with the previous glory of "Three Sheep", countless people have witnessed the rise and fall of Brother Xiao Yang, based on the occurrence of this situation, it is still necessary to change their style and make innovations in order to regain the market. Of course, we should also pay attention to the control of products and give good products to consumers.
The current situation of live streaming
The rapid development of the current e-commerce industry has gradually made countless physical industries unable to support it. Earning e-commerce platforms from various social media platforms has brought a lot of convenience to consumers, even if you are lying at home, you can shop around through the platform. In addition to the hard photos, the live streaming also shows consumers the functions and usage of the product.
In addition, with the rise of the e-commerce industry, not only young people, but also many middle-aged and elderly people have joined online shopping. Compared with shopping in the mall, shopping on mobile phones will be easier and more convenient, and it has become everyone's choice, and gradually developed the habit of online shopping.
If you meet a responsible business, consumers can choose the products they want. However, if it is a black-hearted merchant who sells counterfeit and shoddy products to consumers and carries out false publicity, it will also make consumers slowly lose confidence and make consumers suffer losses, which is also the disadvantage of live streaming.
In the face of huge benefits, many live streamers will also change their mentality. For example, the Li Jiaqi incident is also a situation faced by many anchors, in the face of consumers saying that the price is expensive, Li Jiaqi also replied with a high profile, "It's better to find your own reasons, has your salary risen over the years, and whether you have worked seriously."
Of course, such a situation is indispensable for consumers' verbal criticism, after all, everyone is buying products from you, can't you complain. In other words, if there was no support from consumers, I believe Li Jiaqi would not be so arrogant, and now that Li Jiaqi's status is high, he begins to dislike netizens for being poor.
After all, the transaction price of Li Jiaqi's live broadcast was tens of millions, which also allowed Li Jiaqi to achieve financial freedom early. Compared with the attitude at the beginning, it is clear that consumers are regarded as a tool to make money. It can't resonate at all, and this is the biggest difficulty faced by all streamers. It's too easy for live streamers to make money.
And Li Jiaqi obviously did not expect this situation to happen, in the face of the public's responsibility, Li Jiaqi also reluctantly came forward to apologize, and consumers seemed to see Li Jiaqi's face clearly, and did not choose to forgive. There are even netizens who commented on "Holding the bowl and scolding my mother, it's really good!"
The huge benefits brought by live streaming have also made many celebrities join in, but many celebrities obviously regard live streaming as their profession, and it is common for some celebrities to bring bad products to consumers. There is no evaluation of quality control.
In the face of such a situation, it is still necessary for consumers to look at it rationally, and live streaming is indeed a trend, rather than a tool to deceive consumers. If you want to go on for a long time, you should still put yourself in the shoes of consumers, after all, with the support of consumers, you can go more stable.
Although the live streaming industry has slowly gone downhill, there should still be better innovation for itself. As an Internet celebrity, many people are willing to pay or take a fancy to whether the products sold by the anchor can really be considered by consumers, which is the attitude that an anchor should have. Consumers should shop around before making a purchase.