It seems that even Liu Qiangdong, the boss of JD.com, can't help but join the ranks of live broadcasting! This time he is a little special, he is not in person, but uses the identity of an AI digital person to lead this live broadcast. This digital person is called "Dongge", and his debut is scheduled for 6:18 p.m. on April 16, and the location is naturally on the Jingdong APP.
In the e-commerce industry, live streaming has become a trend that cannot be ignored. Former e-commerce giants, such as Alibaba and Pinduoduo, have already made significant progress in this area.
As an entrepreneur with a technical background, Liu Qiangdong's participation in this trend is slightly different. He chose to conduct the live broadcast through an AI digital human, "Procurement and Sales Dongge", which is the first time in the industry.
JD.com's self-developed AI technology, Yunyanxi, can drive digital humans to carry out complex human-computer interactions, which makes the live broadcast of "Purchasing and Selling Dongge" not only a sales event, but also a technology display.
The choice to do so on the JD app also means that JD wants to use its own platform to fully control the quality and user experience of this live broadcast.
AI Dongge shared some thoughts on the future development direction of JD.com, emphasizing that JD.com will continue to deepen technological innovation and provide better services to consumers. This slightly emotional sharing brought the live broadcast to an end in a warm and inspiring atmosphere.