If you don't sell it, you won't sell it, who is rare! Tang Weishi said that he would never sell his brand to a Chinese company

最近,Stellantis集团全球CEO Carlos Tavares(唐唯实)接受了采访。

He said he would not sell Alfa Romeo to other companies and would not sell any Stellantis brand to Chinese. Finally, I would like to add that the person who asked him to sell Alfa Romeo now is the same as the person who advocated selling Volvo to Geely and MG to SAIC.

Obediently, if you don't sell it, you won't sell it, and domestic companies haven't said they want to buy it, so what does it mean to pull Chinese companies out and bombard them in this way?

Why did Tang Weishi say this? How do these foreign bigwigs view domestic enterprises? Rong Kung Fu Automobile will analyze it for you.

(1) Have a grudge and avoid competition?

In fact, long before making this remark, Tang Weishi had already formed a bond with Chinese car companies, and the reason was also very interesting, that is, Tang Weishi did not dare to compete with Chinese car companies at all.

At that time, Italy felt that it was wrong for Europe to launch a "countervailing" investigation into imported electric vehicles, and that it could be stopped by administrative means for a while, and in the end it still had to face competition head-on. As a result, Italian Industry Minister Adolfo Urso expressed the hope that Tesla and Chinese car companies can build factories in Italy.

According to the previously exposed information, Italy invited BYD, Chery and Great Wall three domestic car companies, but because of the need to consider many issues such as supply chain, after-sales, policy environment, etc., these car companies did not reply immediately.

To a large extent, this is just a preliminary contact. Just like the introduction of Tesla in China at that time, it took two or three years from the beginning to the final construction of the factory. As a result, this matter has just begun, but the Stellantis group, the local snake in Italy, can't sit still.

It stands to reason that there are many brands under the Stellantis Group, including Fiat, Ferrari, Lamborghini, etc., which belong to Italy, as well as other European and American brands such as Jeep, Peugeot, Citroen, Opel, etc., and the strength is very strong. As a result, what did Tang Weishi do? The answer was to directly "force each other to die." He said that if Chinese car companies came, Stellantis Group would move all its factories in Italy, because they could not compete directly with Chinese car companies.

Good guy, before this matter was skimmed, this person jumped out to "protect food", and he did it so openly, no matter how you look at it, it is not decent enough. Tang Weishi also said that the competition between car companies is full of gunpowder, and if you want to win, you must try your best to think about it, and the way he came up with is to suppress the opponent through administrative means.

In comparison, domestic car companies are really too tolerant. When so many joint ventures came in, they didn't look at the domestic organization of the "Avengers" or something, and asked for help not to let others build factories. Including Tesla, which is recognized as a silver carp, it is said that the introduction is also introduced, and more policy preferences are given than domestic car companies, and no car company has jumped out to "desperately" oppose the introduction of Tesla.

To put it bluntly, everyone is competing on the same level, and if you can't beat it, you can try to improve yourself, can you hide it?

(2) Only look at the butt, not the effect?

Then there is Tang Weishi's remarks about Volvo and MG, which also sound inexplicable. Is it so unacceptable for two European brands to carry forward in the hands of domestic car companies?

Before Volvo was sold to Geely, it had changed its doors several times, and it was in the hands of the American car company Ford at that time, and it has been losing money for many years. The reason why Ford sold Volvo to Geely was that it really couldn't run at that time. The price of $2.7 billion is not much now, and it was also a gamble on Geely at that time.

And Geely didn't buy all Volvo, because many of Volvo's technologies were jointly developed with Ford at that time, even if Geely bought Volvo, many technologies could not be taken away, so there were many lawsuits with Volvo's board of directors and management. Later, it took a lot of time and energy to set up the China-Europe Automotive Technology Center (CEVT) and start to fully apply the CMA compact modular architecture, so that it can really be said that Geely has completely taken Volvo into the bag.

Geely has indeed made a lot of money, but it can be regarded as keeping the world's safest brand and rejuvenating Volvo's glory, isn't this a good thing for Volvo?

As for SAIC's acquisition of MG, it has nothing to do with what Tang Weishi said. The MG Rover Group itself was already bankrupt at that time, and NAIC only spent 53 million pounds to acquire the MG brand and production facilities. After SAIC acquired Nanqi, MG became a brand of SAIC.

In other words, if it weren't for Nanqi and SAIC, MG, a century-old brand, would have gone into history as early as 2005, just like countless European and American car brands that have disappeared. As a result, SAIC acquired it, and it was going to be soured by these Europeans and Americans in turn?

Imagine that if MG was an Italian company that acquired MG at that time, would Tang Weishi want to blow it to the sky? Just because it is a Chinese company that does this, it will be slandered by them for no reason, this is not the ass to decide what the head is?

What's more, the Stellantis Group itself has invested 1.5 billion euros in Leapmotor. They hope to use Leapmotor's electrification technology to achieve their planned electrification goals. For such investment, domestic car companies are basically welcome, and no one stands up against it.

As a result, when domestic car companies wanted to buy foreign brands, he began to sour.

(3) If you can't buy it, it's not uncommon for us

Tang Weishi does represent the idea of many Europeans and Americans, that is, to guard against Chinese companies. Previously, Geely wanted to buy Aston Martin, which was also full of twists and turns. Although it has now become the third shareholder, it may not be too easy to completely become the owner of this British ultra-luxury performance brand.

But don't worry too much, since you can't buy it, we actually don't have that rare.

In the past, the main reason why we wanted to buy foreign brands was that our own brands could not be sold at a high price. Everyone naturally distrusts domestic cars, which leads to the fact that domestic cars are not even able to hit the high-end, and it is difficult to even buy more than 150,000 yuan. Geely's acquisition of Volvo at that time was to enhance the brand image, Geely's technology could not be sold at a high price on Emgrand and Borui, but it could compete directly with luxury brands on Volvo.

However, with the advent of the new energy era, the situation has undergone some changes, and everyone's recognition of domestic cars has increased. Taking Wenjie as an example, its flagship model Wenjie M9 Dading has exceeded 70,000 units, and more than 80% of users have chosen the top configuration, with an average transaction price of more than 500,000 yuan. This has surpassed many luxury brands.

In addition to asking the world, brands such as Ideal, Zeekr, and Xiaomi have also entered the hinterland of luxury brands and are frantically seizing the market.

Therefore, for the current domestic car companies, the brands of the Stellantis Group are really not so rare. If you can buy a brand with a certain degree of nationality like MG, it will indeed be twice the result with half the effort to promote it overseas. But if it is determined that there is no foreign brand and cannot leave, then Tang Weishi really underestimates domestic car companies.

(4) Kung Fu shooting

Consumers like SAIC's MG and Geely's Volvo, and recognize their quality and cost performance, which is the most important thing. For the development of the entire automobile industry, it is necessary to continuously provide better products, which is the king. As for the views of Tang Weishi, the so-called European "big shots", it is really not that important.

History rolls forward, just as the internal combustion engine replaces the steam engine, and the high-speed train replaces the green train, trying to reverse the train will never work. I hope Tang Weishi will recognize the reality as soon as possible, your little tricks are not easy to use!