Recently, the "Resilient Growth and Sustainable Development" Digital Growth Salon for Retail Brands, co-organized by Huifu Payment and ShopeX, was successfully held at Huifu's Shanghai headquarters. The salon brought together guests and industry experts from retail companies such as Amore, NIO, Walmart, SAIC-GM, ZUKKA, Watsons, Metro, and Wing On Department Store to discuss retail digitalization strategies, unlock new models of omni-channel business growth, and work together to draw an innovative blueprint for brand digitalization.
The concept of omni-channel retailing has been born for a long time, and it is increasingly mentioned and applied with the advancement of digitalization. Different from multi-channel retailing, the key points of omni-channel retail are - touch point integration, channel integration, experience consistency, seamless connection, etc., which is also the barrier for most Chinese retail brands to move from multi-channel model to omni-channel model.
At the meeting, Ji Sanyong, co-founder of Shangpai and retail digital transformation consultant, shared the theme of "Interpreting the Blueprint for Retail Digital Transformation of Leading Brands". He said that at present, retail brands usually have a wide range of business channels, including e-commerce platforms, social platforms, physical stores, self-built platforms, etc. But the fact is that 80% of brands are still in a multi-channel state, and the reason for this is that the channels are not connected to each other and the consistency is fragmented.
Ji Sanyong believes that the core of omni-channel retail lies in the four "consistency" - consistent experience, consistent identification, consistent performance, and consistent rights and interests. Therefore, he interpreted the development path of China's digital retail omni-channel business from the nine key elements of "people, goods, venues, rights, responsibilities, benefits, finance, taxation and law", and shared the cases of Shangpai helping the transformation of many leading retail brands.
In recent years, many new ideas and phenomena have emerged in the retail industry, but after clearing the "fog" of the complex retail market, it will be found that growth is still the biggest issue facing brands.
Fu Yujun, Senior Solution Specialist of the Customer Service Department of Huifu Payment World, shared the theme of "Global Operation - Business Growth Secrets for Retail Chain Brands", revealing how Huifu's digital solutions can help retail brands operate globally and achieve sustainable growth. He said that focusing on the challenges and demands of retail brands' omni-channel operation, Huifu provides a complete set of solutions for retail brands from the three dimensions of collection, fund management and data integration.
The first is omni-channel aggregate payment, covering more than 50 kinds of payment capabilities in 10 categories, such as code scanning, card swiping, online banking, fast, digital currency, installment, etc., covering online private domain malls, anchors, public domain rights and interests verification, offline stores, shopping guides, membership marketing activities and other omni-channel scenarios, and open interfaces and terminal customization services to achieve rapid docking with customer systems.
The second is global collection and sub-account and flexible employment, and the funds collected through various channels such as brand private domain, public domain platform, and retail terminal can be customized and aggregated through the account system and system integration capabilities of remittance, supporting real-time account sharing, delayed account sharing, and automatic settlement or manual withdrawal, forming a closed loop of capital link. The flexible employment solution helps retail enterprises to achieve efficient distribution of individual salaries in a reasonable and compliant manner in the scenario of cooperating with individuals such as anchors, shopping guides, and group leaders.
The third is digital system integration, upgrading intelligent reconciliation capabilities, integrating omni-channel orders, payments, flow and other data, and building an automated and visual reconciliation process. In response to the comprehensive digital needs of brand customers, Huifu efficiently introduces the capabilities of ecosystem partners such as general purpose or industry SaaS through system connection, opens up the full-link data of consumption, marketing, payment, and financial scenarios, and accelerates the digital transformation of customers' businesses.
Adhering to the original intention of win-win symbiosis, the cooperation between Huifu Payment and Shangpai gives full play to the digital integration advantages of Huifu's PaaS "Dougong", realizes solution co-creation through capability enhancement and system integration, and jointly serves retail brand customers.
The key to digitalization is "connection" and "reconstruction", and "synergy" and "growth" are crucial under omni-channel. The event provided face-to-face communication opportunities for many guests and industry experts to discuss cutting-edge digital innovation ideas and practical solutions. Guided by the new concept of "Payment &Beyond", Huifu will actively cooperate with more SaaS partners in the future to deconstruct the new trend of the industry, collaborate, connect, reconstruct and co-create, jointly create a new digital future of omni-channel for retail brands, explore new growth points for a wider range of industry customers, and promote the high-quality development of the industry.